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PROMOTIONAL
PACKAGES
By Ross Glover
As you can see with this promotional package all three parts of the
package are similar and take the same kind of style and theme. The
promotional package uses similar kinds of fonts and color scheme even in
the snapshot from the trailer we can see the black and white suit theme is
being portrayed. The image from the promotional poster and the website is
exactly the same and and so is the font. This creates a brand identity for
the film and each ancillary item helps to promote each other by being
visually similar and keeping the same content. The shot types are also
fairly similar between the promotional package and the mice-en-scene is
identical which suggests the interlink between the adverts and trailer and
how this effectively promotes the film.

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Promotional Package

  • 2. As you can see with this promotional package all three parts of the package are similar and take the same kind of style and theme. The promotional package uses similar kinds of fonts and color scheme even in the snapshot from the trailer we can see the black and white suit theme is being portrayed. The image from the promotional poster and the website is exactly the same and and so is the font. This creates a brand identity for the film and each ancillary item helps to promote each other by being visually similar and keeping the same content. The shot types are also fairly similar between the promotional package and the mice-en-scene is identical which suggests the interlink between the adverts and trailer and how this effectively promotes the film.