Media Evaluation

1. +
Question 2 : How does your media
product present particular social
groups

2. +
Audience
My magazine is targeted at young
women from ethnic backgrounds.
This is because I wanted to
showcase the talents that women,
from ethnic minorities, have in the
music industry as they are usually
belittled. I believe my magazine
gives a positive representation of
ethnic women as no one is ‘half-
naked’ or has provocative body
language. By doing this, I have not
reinforced stereotypes in which
readers will overlook this stereotype
and appreciate the talent from
ethnic women.

3. +
Audience 2
Even though my target audience is
for ethnic, young women, it’s also
aimed at all young women I just
chose to target ethnic women to
glorify their success in the music
industry and that they are not
appreciated enough. However ,
the type of readers that I’m going
for in terms of location are possibly
women living in Camden ,
Hackney. As some people who live
in Camden, their fashion is out of
the norm and somewhat trendy. As
my magazine is not the
conventional, I believe that it will fit
right in in this location as it could
be seen as relatable in terms of
style.

4. +
Audience 3
For my lexis , I use standard English because
it’s easy to read and understandable. Even
though slang is understandable to an extent,
especially for my age demographic, I didn’t
want the magazine to be too ‘HipHop because
I still wanted there to be a level of
sophistication despite the genre. Also, if I’m
selling the magazine in locations such as
Camden Market , that is an area considered to
be of working class people probably finished
secondary education, so the language used is
for everybody to read without diverging
anyone.
When targeting a magazine predominantly for
females, that doesn’t mean that there can’t be
male readers. For my magazine I know that I
wouldn’t have a large quantity of male readers
However , male artists would still be featured
in the magazine but the main focus would be
on females