AS Level Media Fashion Magazine Production Treatment

2. For my Media Studies Foundation Portfolio
Task I researched how current magazines
display their information through front covers,
content pages and double spread articles. I
analyzed the various font styles, photo types,
as well as celebrity styles to construct a
successful magazine. I have proceeded to
work towards designing and evolving my
magazine in order to appeal to a particular
target audience.

3. I like the style of the
masthead, as well as, the
contradiction between the
two fonts. This brings
attention to the target
audience.
I’m intrigued by the
headline which uses
present-day language to
grab the attention of the
target audience. It also
caught my eye because of
how bold it is and how it
stands out.
The color scheme is visually
noticeable due to the
contrast in colors used for
the masthead and the
headlines – they all contrast
from the blue background.
Yet stand out because
vibrant colors have been
used.
I believe that a medium shot
of a celebrity is the traditional
shot type used in most, if not
all magazines. The main
image is of the rising country
singer AnnaSophia Robb
which will be attractive to the
target audience as she is
young and the target
audience can relate to her.
The uses of icons are eye
catching as they contrast from
the text as well as the color of
the text alone. They also add
more to the article subject.
Making key words bold and
a different color makes
them all stand out as they
contrast from each other
and other text as well as
the background.

4. I find the title of the magazine
interesting as it stands out by
color and font. As well as, being
behind the main image
meaning that the magazine is
known so it doesn’t have to
show.
I like how the main image is of
a teen mentor and has very
unique, vibrant styling so she
stands out to the target
audience. The fresh and
natural look she has in her
face is very inviting to the
reader.
The use of the sub-stories is
important as well as making them
stand out to the reader, as
Seventeen Magazine has done so.
The color scheme is made up of
various colors as well as very
vibrant colors that stand out to the
target audience. They are very
warm and visually attractive
colors. All colors contrast from
each other - the yellow and black
from the background and the main
headline from the whole magazine
being pink.
The pugs draw my attention to
the whole magazine because
they are little hints indicating
what will be found on the
inside of the magazine. As well
as, what the whole magazine
is about.
I like the layout of the
magazine, very unique in its
own way. The masthead
behind the main image and
the way the main article is in
a very vibrant color that
stands out in contrast to the
rest of the magazine.

5. I like that the magazine
title is included in the
content page, as well as
a sub-title as to what is
found on this page. In
this case being
“fashion&friends”.
I like that there is only one
image on the page – this shows
that it is the main article in the
whole of the magazine. While
other important articles have a
heart around the page number
which is unique and very helpful
to the reader to find their way
around the magazine.
I find the descriptions below the
subheadings quite helpful because it
makes the content page look more
efficient and more organized yet help the
reader know what the article is about.
I find the neutral color
scheme make the content
page look very elegant,
classy and sophisticated.
The main image has most
color which makes it stand
out, while the subheadings
and mast head are in black
and bold.
I like how the main
article is the main focus
point of the whole page
as it will catch the eye of
the reader first.
The layout of this content page is quite
interesting as there is no difference between all
articles, meaning cover stories are not
differentiated from other articles. As well as the
way it looks plain, it might not catch the readers
eye. It is interesting the way the heart is around
the page number. Also the way they put a
famous singer as their main article which will
catch the attention of the target audience.

6. I like that the masthead
is done in a very vibrant,
strong, sophisticated
color – red. It is a very
feminine color and will
stand out the reader.
I like the layout of the
content page, the way it
has categories which
makes it easier for the
reader to find their way
around. Also, the main
article being separated
on the side.
The color scheme of this
content page is quite simple
indicating that the magazine
is classy and sophisticated.
The red and white and black
all contrast from each other
and stand out. The red and
black lettering stand out from
the black background.
I like that the other main
image gives an idea to the
reader what the magazine
is about – fashion. As well
as contrasting from the rest
of the text and colors
catching the readers eye.

7. I find this layout
interesting as it is
quite different
compared to the
conventional
magazine layout. I
quite like this
layout and may
incorporate this
idea into my
magazine.
I like how the summary to the
article is above the masthead
as it informs the reader what
the magazine and other
articles are about. It also
rhymes which will catch the
attention of the reader.
The position of
the masthead is
a quite unique
as it is in the
middle of the
page covering
the main image.
It is bold and
stands out and
the font is very
classy and
elegant.
The layout of the
supporting images and
text creates a feel that is
visually attractive.
The various font sizes and
font styles give and overall
effect of diversification,
which shows that the
articles content is about
various fashion aspects.

8. I find that the
large capital ‘S’
looks formal and
sophisticated and
shows the article
where the article
begins.
I visually enjoy that
the masthead is
bold, black, and
across the first
page. It shows the
reader what to
read and what the
article is about. It
might even get
them engaged
quicker.
I do like how there is a
selection of pictures amongst
the text, as it makes the article
more visual and interesting as
it is not just text. It can be
visually attractive to the target
audience.
The layout of the text is organized in
many columns which I personally
enjoy the visual look of. I may
potentially include this in my fashion
magazine design.
I like how the
double page
spread has the
main image
covering more
than half of the
second page. This
indicates what the
article will be
about, may even
attract the target
audience.

9. Possible
Fashion
Magazine
Name
La Mode
Chic
Bellezza
Fashion 101
This is a potential title for my
magazine because it means “in
fashion” in French. This would
tell the reader what the main
aim of the magazine is about,
and would grab their attention
right away.
In Italian “Bellezza” means “beautiful”
which is what fashion is all about –
beautiful trends, and fashionable trends.
Most fashion trends do come from Italy as
well. Although the problem with this title is
that some of the target audience may not
understand what it is about.
This title is based on what teenagers say
and do today. It is a very conventional
name for a fashion magazine. Most of
my target audience may find themselves
in the title and be interested. It will
intrigue them to read what is inside the
magazine.
Runway
Chic is also a French inspired
word that is quite known in
fashion and teen vocabulary. It
would look well on the front
cover of a magazine for
various reasons; being a short
name, catchy, a world-known
word, etc. It is sophisticated
and could be misunderstood
Runway would be a magazine
name that is straightforward and
the target audience would know
what the magazine is about. It is
short, eye-catching, and appealing
to todays’ teenagers. It would be a
magazine mainly about fashion
items being worn around the world
in items from the runway.
Icon
Icon magazine is yet another
short, simple, yet sophisticated
name. It has a bold meaning
behind it which would catch the
attention of the teenager target
audience. I would consider
using this as it can be used in
the sense as ‘fashion icon’,
meaning someone bold with a
fashion statement.

10. 0
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Icon La Mode Bellezza Fashion
101
Chic Runway
Series1
I asked 20 teenage girls, between the variety of
ages 14-19, to chose which name they would
enjoy seeing on a magazine, and which would
attract them most. Here are the results:

11. ‘Chic’ is the magazine name that appears to be most
popular with my target audience as it represents
fashion items that will always be ‘in’ as well as always
fashionable. My personal favorites were ‘Bellezza’ and
‘Runway’ as Italy makes up a vast majority of the
fashion world, they even have popular Milan Fashion
Week. It has a great impact on modern fashion. On
the other hand, runway has a hidden meaning as
something is always fresh, moving along, things are
always new. Although, some didn’t understand the
meaning behind either, so I believe the most suitable
magazine name, as it appeals to teens is ‘Chic’.

12. Glamour magazine uses a capital, bold, outlined font. This way of using
the font is eye-catching to the reader as it will intrigue them to grab the
magazine. As the masthead of the magazine is covered by the main
image it can be concluded that the magazine brand is quite well known
and has consistent target marketing. Also by only showing two letters at a
time “GL” and “UR” the target audience can already start to recognize
what magazine it is.
Teen Vogue, being as known as it is world wide has a mixture of fonts used
to make a statement about the masthead itself. ‘Teen’ is not capitalized
which represents the young and relaxed aspects of teens. Nonetheless,
“Vogue” is in a capitalized, more sophisticated font which shows formality,
and a sense of seriousness to the magazine. Through this the magazine has
communicated with their target audience that this is a high quality fashion
magazine for teens that has a serious side to it as well.
Cosmopolitan magazine uses a slim, bold font due to the name being
long. The main image is slightly covering the masthead here as well, it
shows that the target audience is already known and familiar with the
magazine name. The color contrast between the light blue background
and the bright, hot pink masthead are eye-enticing which will appeal to
the target audience, even other readers just searching for a magazine.
Vogue’s masthead is yet again, covered by the
main image. This shows that all these magazines
have in common that they are well known and
noticed around the world. The masthead here is
don’t in a serif, bold, slim font that makes it stand
out as a very sophisticated magazine. It seems
to come off as a magazine for people in their 20s
but can be used for teens too. The color scheme
here contrasts the red from the yellow, flowers,
and winown in the background. This is important
because it brings out the masthead, the main
image, and the background separately but they
look eye-catching together.

13.  Chic – This font is ‘Abadi MT Condensed Extra Bold’. The impression it
gives off is it could be associated with bold, sophisticated, free spirits,
which is quite a popular fashion style. The font looks edgy and
contemporary which would work well with my fashion magazine as it is
aimed to be produced for teenage girls.
 Chic – This font is a potential font called ‘Big Caslon’. This font is bold,
easy to read, and eye catching which could result in a better connection
between the target audience and the magazine itself. As it is visually
attractive, it looks as if someone has handwritten it and could relate to the
iconic history of fashion which I will incorporate into my magazine.
 Chic – This font is called ‘Wide Latin’. It is a font that is similar to my first
choice. They are both bold, except the difference is that this is serif and
comes off as italic. It stood out to me because of the way it looks as if
made for a teenage magazine because it is very layed-back but then again
it has a sophisticated, older look to it.

14. I chose “Abadi MT Condensed Extra Bold’ because I
felt it would be most appropriate to be on a teenage
magazine as it stood out the most to me, being a
teenager myself it made me feel as if it was an easy
read, it caught my attention for being simple, yet bold.
It gives off an edgy look as well as a very modern
look. It will not only attract my target audience but it
will set the tone of the magazine for the readers
visually. It is also quite a contrast from the existing
magazine fonts which will help my product be different
from other existing magazines and future competitors.

15. Hair and Make up: I
like that her make up
and hair are both bold
and big. It makes her
stand out, as if she is
giving a statement to
the world to be bold. It
makes her stand out
and inviting. As make
up is effective and
emphasizes the
celebrity’s beauty.
Styling: Her wardrobe
is different, modern
and memorable. It is a
distinct bright color
which makes her stand
out as it is also casual.
This gives the target
audience a sense of
what the magazine is
about.
Pose: Her pose is very bold, yet it is
also as if she is covering herself from
something. She is facing the camera
head on, embodying her feminine side.
Shot type: The shot
type is a medium shot
which allows readers to
notice what the
magazine is selling. For
example, fashion tips,
health tips, make up tips
etc.
Set: This photo-shoot
was done on a plane
white background
which makes her stand
out even more. This
also indicates to the
audience that the main
focus is on the main
image on this
magazine’s front cover.

16. Hair and make up: her
make up and hair are
very limited and natural.
She stands out from
more natural beauty.
Make up and hair have a
great effect on celebrities
and their natural beauty.
Set: The set is,
again, a plain white
set. She contrasts
off the white
background
considering she is
dressed in black,
her natural beauty
and hair all contrast
as well.
Styling: Her styling
is fairly simple and
modern. It is even
eye-catching how
simplistic she looks.
This is the look most
teenagers go for
these days.
Pose: Her pose is a side pose, she
looks very happy and inviting and
welcoming. She is ever so slightly
turned to the side, we can’t see what
the rest of her body language is
saying. I will incorporate this in my
magazine.
Shot Type: Most
magazines have this shot
in common, the shot is a
medium shot. This gives
readers access to the
magazine and to the front
page. They can see
everything vividly and no
cluttering or clustering will
happen.

17. Main
Article
Ideas
Fashion Week
I find this topic to be quite interesting as it is
an international topic. Fashion Week occurs
all around Europe – Milan, Paris, Belgrade,
etc. With this I would be able to describe and
explain all the various types of fashion that
exist, how readers can get the latest fashion
trends. Nevertheless, it is quite a detailed
subject, that had many key aspects to it
Style Guide 101
This is an article that would be
interesting to write as it has
various aspects to it, as I would be
writing about the different styles,
the various styles around the
world that exist and how they all
differ from each other. Although
this is a difficult subject to write on
as not that many people have the
same style, so I can’t just focus on
a small variety.
Life As A
Designer
This is a potential article
because it would show
my target audience
“behind the scenes”. It
would show that fashion
is not an easy industry
to work in, that there is a
“mastermind” behind
ever piece created and
shown on the runway.
This article could be
interesting and maybe
inspire someone to
become a designer.
Runway
An article like this would show my target
audience what life is like in a models
shoes. I would add a potential interview
with a model asking- what they do, what
they eat, their hobbies, a ‘typical’ day in
the life of a model. Also, to take us behind
the scenes as to what happens at a
fashion show.
Current Fashion Bloggers Review
Latest Fashion Trends
This is a potential article I would write about. It
is something most people like to read.
Critiques on fashion trends are always
interesting because my target audience would
know what to and what not to wear. As I would
write, what not to wear, the latest fashion
trends, etc.

18. Life As A Designer
I have decided to choose ‘Life As A Designer’ for my double page spread topic
because it is an interesting topic that you don’t hear about or discuss in your
everyday life. It would be interesting to share the experience of interviewing a
fashion designer with my target audience. This would make my magazine differ
to other competitors, as it would maybe intrigue some readers more than
others. Not only is this a subject I already know about but I, myself, would like
to learn more on this subject as it is quite interesting to me as well. I will ask
about what it is like being a fashion designer, what they do “behind the
scenes”, how they feel after all the shows that they do, what inspires them for
the work that they do, how they come up with designs, how do they come up
with a whole collection in a certain amount of time, etc. I believe this is a good
subject to write about for my magazine as designers are behind the, almost,
the whole of the fashion world. Designers inspire others, and are the reason
for high end fashion that gets changed throughout culture, city, and continent.

19. For my front cover I will include four sub-stories to intrigue
my target audience. My sub-stories are:
 Everyday Style - Hottest everyday trends! All affordable
and in stores near you
 Beach Trends - Live in a warm place and need beach
advice?
 Runway Makeup – How to look as if you’re fresh off the
runway