Q2 Evaluation Answer for Media

1. QUESTION 2; HOW
DOES YOUR MEDIA
PRODUCT REPRESENT
PARTICULAR SOCIAL
GROUPS?
MAGAZINE EVALUATION

2. THE READER & SOCIAL GROUP
Female
Working Women
Disposable Income
Modern
Go-getter
Strength
In-Society
Established
Middle Class
Working Class
Independent
Up-to-date
Current Affairs
Idealistic
16+
Wide range in
music taste
New Affluent
Workers

3. THE COVER IMPLICATIONS
Cover with
female artists
as a reminder
they can make
it in the industry
RED. A colour of
historic femininity,
independence and
beauty. The
magazines leading
colour.
Dressed
professionally as
she is a working
women and
makes her own
way whilst looking
stylish.
BIBLE? Non-religious.
Perhaps with
implications of
commitment to the
magazine, by
subscribing. A ‘ViViD’
women cares about
being up-to-date, is
modern and doesn’t
shy from bold word
choices.
The queen is a female
icon. By referencing
her on the cover, I am
associating my
magazine with
ambitious, strong,
ferocious and
successful femininity.
Also, it is slightly elite-
ist as I am implying the
artist on my cover is the
best in the industry.

4. CONTENTS IMPLICATIONS
Not only does this
continue branding,
this also represents
my social group as
loyal and wanting to
feel involved with
institutions.
Displays my
demographic as
stylish, brave with
colours and patterns
and slightly vintage.
All three of my leads are
female stories, like my
cover. Phrases like ‘mans
world’ and ‘new mother’
have connotations of
female resistance.
However, it also shows
fairness and
equality which
represents my social
group as modern and
cosmopolitan.
This represents my
social group as fair
because the magazine
contains both
genders. However,
due to sizing it does
imply female
dominance.
This could represent my
social group as slightly
cold and harsh. However,
due to the colours and
models expression it could
come off as slightly
fanatical and
optimistic of fashion
and appearance.

5. DOUBLE PAGE SPREAD
IMPLICATIONS
Conative of diva’s
within the music industry
and how people shouldn’t
be afraid to get what they
want as they deserve it
due to my
demographic being
strong people (mainly
females) who are
successful or aspirational.
A continued house
style and brand
which implies my
readers are devoted
to the magazine and
they have both the
time and money to
read monthly issues.
Whether this be for
aspiration or casual
reading.
Mode of address is
informative yet
conversational but not
too encroaching of
privacy within the
interview as my readers
want to be informed, yet
do not want to feel
gossiped.
It also implies my
reader likes
everything constant
and orderly when
browsing for
leisure.
Dressed Professionally
Represents working
females who dress
fashionably suiting their
taste and style with
monochrome tendencies.

6. OTHER REPRESENTATIONS
Q Magazine has a mix view
of women. However, due to
the amount of nudity and
provocative images, we can
assume women are seen as
objects by Q’s male
demographic.
My magazine, aims to
present females as
independent, strong and
more than just objects.
However, Vivid has a
variation of features to
represents both male and
female audiences, in order
to represent my
social group as fair.

7. CONCLUSION;
Fair
Modern
Independent
Up-to-date
Due to the lead model being in
formal wear and most of my
demographic being new
affluent workers or
established middle class,
this represents my social group
as hard working and
professional.
Other music magazines, like
Q, have a very distorted view of
females and imply they are
male dependant. However,
Vivid presents females as
independent as they are fully
clothed and are doing their
own thing.
Even though Vivid’s
demographic is mainly
female, the magazine
contains both genders due to
equality.
Vivid is for readers who
want to stay informed on
current affairs within
the music industry. This
represents my social group
as interested in the
arts but also the artist
themselves.