A short power point explaining why my audience would buy my media product.

1. Who might be my
audience for my media
product?
QUESTION 4

2. CONSUMER LIFESTYLES
Typically, I am aiming to have an audience who are around the ages of 16-22 both male and female. When creating my
magazine I wanted to make sure I was reaching out to all of the indie-alternative genre aspects, so I made sure my
magazine had the appeal for teenagers - who were in school or university and, young adults – who may be in full time
work. I didn’t want to tie my magazine down to one set gender, but have the relations for both male and female. This is
uncommon usually, indie-alternative magazines usually focus on aiming their work at males – not females. By doing this, it
makes my magazine unique compared to other well-known indie magazines, thus reaching out to a wide audience of male
and females whilst standing out from the others.
As my magazine has been produced and created in the UK, this means it will mostly appeal to UK readers. The reasons
being that the articles will mostly consist of British colloquial (slang) language and mostly British artists and bands. This
appeals mainly to the young teens of UK, as they understand the British slang and are most likely to be the people who
use it the most. I would hope to think my magazine pulls in a worldwide audience too, as sharing British culture would be
something I would like my magazine to be known for.
In my first issue of “LUNAMOTION” I used the location of the British streets – Shoreditch to be exact. This might make
British readers feel connected to the magazine if it was produced in the city they live in. How she is dressed shows the
audience that she is a typical London stereotype and adds to the idea of her being an ordinary person – just like the
reader.

3. WHAT ARE MY AUIDENCE IN TO?
When making my issue of “LUNAMOTION” I thought it was important to known what styles, clothing and
retail shops my audience would be into. This helped when deciding on what sell lines to use and how to
advertise throughout. The indie genre is known for its unique style and creative dress sense. So, as an indie
magazine producer, I looked at clothing brands/retail shops I felt were most in relation to my audience.
Places such as Urban Outfitters, Topshop, ROKIT, Vans & various thrift shops were where I felt, my audience
shopped in the most. The reasons being is these shops are all slightly similar in clothing; usually including
jeans (black/blue) which can be baggy, tight or ripped, baggy t-shirts, crop tops and coats such as denim
jackets or bomber jackets. These shops aren’t just female based but can be shopped in by males too, as
most of the shops are unisex and share the same type of clothing for both genders. I chose these particular
shops as I have seen (from a personal perspective) indie/grunge teenagers and young adults dressed in a
similar style if not wearing particular items mentioned e.g. Vans.
My model was dressed in a baggy sports t-shirt and wearing a bomber jacket while posing in the streets of
Shoreditch – I felt this would draw in my audience as they would take a liking in how she was dressed, and
maybe feel as if she was similar to themselves.

4. LOCATION OF THE PHOTO SHOOT
The location of my photoshoot was the streets of Shoreditch. I chose this location as I wanted
my magazine to denote the fact that it was British and possibly stand out amongst the other
magazines with its bright colours (due to the graffiti walls used). By visiting a location which is
well known for its wall art, I felt this would make my magazine pop if glanced at in the shop.
Unlike most music magazines, my front cover does not feature a plain coloured background but
yet a patterned one filled with many different designs. As well as a marketing aspect, I thought
to use Shoreditch as the location as I felt this is a popular place for my audience to be. This being
as its home to many shops which relate to my audience e.g. urban outfitters, vans and very big
influences of music e.g. record shops, vinyl markets.

5. WHY WOULD MY AUIDENCE BUY MY
MAGAZINE?
As I mentioned before, my audience would either be in school/university, a part time job or
recent full time work. The price of my magazine is £1.99 – being that its not that expensive and
is something you can buy if you are on a budget. The style of my magazine is different to others
as it features women as well as men- where most indie magazines are mainly male orientated.
Being that if my magazine was sold in London it may make my readers feel they are reading
something which is local to them thus sharing the same opinions or keeping up to date with
music news and fashion tips. I have chosen Robyn to model as I felt her style related the best to
my target audience and was someone my readers could feel like they relate to.