This survey was completed by 30 students to understand preferences around horror movies. Key findings include: - 80% of respondents were male and most were between 16-18 years old. - The most popular horror subgenres were slasher (40%) and gothic (23%). - Lord of the Rings and Harry Potter were among the most popular non-horror films. - While over 50% sometimes see horror films at the cinema, most first saw one around ages 15-16. - The ages 17-20+ are most likely for viewing horror. - 60% expressed interest in watching a horror film produced by students.

1. Audience Findings/Results

2. What it is
• This survey was conducted to get to know the
audience better and know how to target them
more appropriately with my project.

3. 30 people
• 30 people answered the questionnaire/ survey
fully and to a satisfactory standard and these
were the results.

4. Why 30
• 30 is a relatively easy number to calculate the
percentage of and sample down to show who
likes what and which is the most popular
answer.

5. What is your Gender?
• Boys = 24 – 80%
• Girls = 6 – 20%

6. Gender statistics
• It is thought that boys are more likely to watch
a horror movie than girls and to make sure if
this is true we started our survey with the
previous question.

7. How old are you in years?
• 14 answered 16 – 40%
• 12 answered 17 – 45%
• 4 answered 18 – 15%

8. How old they are
• We wanted to get to know the age of our
audience to know how to shape our project
and how many conventions of horror we could
add to make it attractive for the age range.

9. What is your current status?
• All 30 answered student – 100%

10. How’re they living
• I asked their status as to get to know what age
of character, type of living conditions and
social features could be included to attract the
audience.

11. What is your favourite genre of horror
film?
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12 answered ‘Slasher’ – 40%
1 answered ‘Paranormal’ – 3.3%
3 answered ‘Religious’ – 10%
2 answered ‘ActonThriller’ – 6.6%
2 answered ‘Psychological’ – 6.6%
1 answered ‘Torture/Splatter’ – 3.3%
1 answered ‘Science fiction’ – 3.3%
0 answered ‘Body’ – 0%
0 answered ‘Comedy’ – 0%
7 answered ‘Gothic’ – 23.3%
1 answered ‘Zombie’ – 3.3%

12. Favourite sub genre
• I gathered information to see which type of
horror film would be the most popular with
my audience then I would go with the largest
percentage to generalize to the wider targeted
audience.

13. What is your favourite film?
• We had 21 different answers
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1 answered Blade – 3.3%
1 answered The Mummy – 3.3%
1 answered Star Wars Episode III – 3.3%
7 answered Lord of the rings – 21%
1 answered The Hobbit – 3.3%
2 answered Harry Potter – 6.6%
3 answered Dracula – 10%
1 answered watchmen – 3.3%
1 answered the naked gun – 3.3%
1 answered The Spongebob Movie – 3.3%
1 answered The Addams Family – 3.3%
1 answered Coraline – 3.3%
1 answered Romeo and Juliet – 3.3%
1 answered The Avengers Assemble – 3.3%
1 answered Thor 2: The Dark World – 3.3%
1 answered Dead silence - 3.3%
1 answered The Bay – 3.3%
1 answered Batman – 3.3%
1 answered Man of Steel – 3.3%
1 answered Paranormal Activity – 3.3%
1 answered Saving Private Ryan – 3.3%

14. Favourite films
• I collected information to see what films are
popular at the moment and to see if I could
add conventions from those films to make my
project more appealing.

15. Do you watch horror films at the
cinema?
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2 answered ‘Yes all the time’ – 6.6%
16 answered ‘Sometimes but not often’ – 53.3%
7 answered ‘Not really’ – 23.3%
3 answered ‘No I hate them at the cinema’ – 10%

16. Cinema viewing of horror
• I was curious to find out if horror films are still
popular at the cinema and if people still
believed they were worth paying for as soon
as they were initially released. More than 50%
answered positively in saying they either love
to or would go occasionally.

17. When did you watch your first horror
movie?
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5 answered ‘12 years or below’ – 16.6%
2 answered ‘13 years’ – 6.6%
3 answered ‘14 years’ – 10%
10 answered ‘15 years’ – 33.3%
3 answered ‘16 years’ – 10%
1 answered ‘17 years’ – 3.3%
6 answered ’18 years’ – 20%
No one surpassed 18 in age so it was a 0 for every
other question.

18. First horror experience
• This question is to see whether or not most of
the first viewing experiences are around the
general age of teenagers and to see on
average how many teenagers see their first
horror film when they are young.

19. At what age are you most likely to
watch a horror film?
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0 answered 12 – 13 – 0%
0 answered 14 – 15 – 0%
4 answered 15 – 16 – 13.3%
11 answered 17 – 18 – 36.6%
5 answered 19 -20 – 16.6%
10 answered 20+ – 33.3%

20. What age is most likely to view a
horror movie
• The information gathered by this shows that
no one below 15 or 16 would want to view a
horror movie however a massive part of the
audience would view a horror between the
ages of 17 and 20+.

21. Would you be interested in watching a
horror movie produced by students?
• 18 answered yes – 60%
• 3 answered no – 10%
• 9 answered maybe – 30%

22. Student produced horror
• This is the final question to boldly see if
students who answered the survey would be
interested in watching the project my group is
working on and if they wouldn’t.