Target audience feedback
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The survey results showed that the target audience for the film trailer is people aged 16-24, with most participants falling within that age range. The majority of participants said their favorite genre was horror, which aligns well with the supernatural/thriller genre of the trailer. All participants answered "yes" to being interested in a subgenre film like supernatural/thriller. The responses indicated that the general public has an interest in this subgenre and that an effective trailer should attract audiences and leave mysteries or enigmas to make people want to watch the full film.
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Survey results
The document summarizes the results of a survey about thriller film statistics. It finds that 65% of respondents were 15-17 years old. The most popular thriller subgenres were action (35%) and supernatural (30%). The film The Conjuring was a frequently cited favorite due to its suspense. Suspense was the most liked aspect of thrillers (48%). Music was seen as the most important element for building suspense. Dark areas (57%) and cities (38%) were preferred thriller locations. Respondents wanted to be entertained from the beginning (48%). Clowns were cited as a common fear that could be exploited in thrillers.
Questionnaire feedback analysis 16 18
The document summarizes feedback from a questionnaire about a movie opening idea. For the opening location, respondents unanimously agreed that the isolated forest area was an ideal setting that would build suspense. Some suggested changing the chase scene to avoid an action genre or addressing continuity errors from the filming location. Additional props recommended included fake knives, blood, balaclavas, gloves, weapons, and torches.
Thriller demographic research.
Finley Sinclair conducted demographic research on thriller movie preferences. The data shows that psychological thrillers and the movie "The Call" are most popular among the 15-24 target audience. It also found that city locations, male leads and antagonists, and moderate suspense building before jump scares are preferred. This information will help Finley create a thriller movie opening that appeals to the target demographic.
Audience feedback
The document provides feedback from questions asked of an audience after viewing a short film. For most questions, the majority of the audience responded positively: They felt engaged (Question 1), would watch the full film (Question 3), and liked aspects like the female protagonist (Question 7) and fitting music (Question 6). Some elements were more mixed - about half felt a physical response to the film (Question 8). The producers intended to make audiences uncomfortable and uneased. They also aimed to keep the short film simple to understand, which most of the younger audience appreciated based on the feedback.
Audience research
The document reports on audience research conducted by a group for a school project. It discusses the demographics of the research participants, including that 72% were female due to attending an all-girls school. It also examines the film viewing preferences and habits of different age groups. Finally, it analyzes the research findings to identify effective techniques for building suspense in a thriller film opening that will appeal to teenagers.
Question 4
Our primary audience is males aged 12-24 from lower income brackets who seek visceral pleasure from horror films as an escape from their everyday lives. This audience is classified as experiencers and strivers who rely on digital media.
Our secondary niche audience of males and females aged 25-35 from higher income brackets would find the narrative too simple and not challenging enough due to their intellectual and reformist nature.
Based on feedback, we would not change our target audience, but could improve specific scenes by lengthening shots to improve readability and reducing confusing cuts between shots.
Audience Quantitative Research & Analysis
The document summarizes the results of a survey about audience preferences for horror genre films. Key findings include:
- The target audience is 13-18 years old, but input from other ages provides a wider perspective.
- Men and women have similar opinions on horror, but more women find some content unacceptable.
- Darkness and masks are found to be the scariest elements.
- A fast-paced opening is preferred over a slow, sinister opening.
- Slasher and comedy horror are the most popular subgenres.
- Most respondents would not find anything inappropriate in a horror film, except content involving children.
Audience quantitative research & analysis
The document summarizes the results of a survey about audience preferences for horror genre films. Key findings include:
- The target audience is 13-18 years old, but input from other ages provides a wider perspective.
- Men and women have similar opinions on horror, but more women find some content unacceptable.
- Darkness and masks are found to be the scariest elements.
- A fast-paced opening is preferred over a slow, sinister opening.
- Slasher and comedy horror are the most popular subgenres.
- Most respondents would not find anything inappropriate in a horror film, except content involving children.
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Survey results
The document summarizes the results of a survey about thriller film statistics. It finds that 65% of respondents were 15-17 years old. The most popular thriller subgenres were action (35%) and supernatural (30%). The film The Conjuring was a frequently cited favorite due to its suspense. Suspense was the most liked aspect of thrillers (48%). Music was seen as the most important element for building suspense. Dark areas (57%) and cities (38%) were preferred thriller locations. Respondents wanted to be entertained from the beginning (48%). Clowns were cited as a common fear that could be exploited in thrillers.
Questionnaire feedback analysis 16 18
The document summarizes feedback from a questionnaire about a movie opening idea. For the opening location, respondents unanimously agreed that the isolated forest area was an ideal setting that would build suspense. Some suggested changing the chase scene to avoid an action genre or addressing continuity errors from the filming location. Additional props recommended included fake knives, blood, balaclavas, gloves, weapons, and torches.
Thriller demographic research.
Finley Sinclair conducted demographic research on thriller movie preferences. The data shows that psychological thrillers and the movie "The Call" are most popular among the 15-24 target audience. It also found that city locations, male leads and antagonists, and moderate suspense building before jump scares are preferred. This information will help Finley create a thriller movie opening that appeals to the target demographic.
Audience feedback
The document provides feedback from questions asked of an audience after viewing a short film. For most questions, the majority of the audience responded positively: They felt engaged (Question 1), would watch the full film (Question 3), and liked aspects like the female protagonist (Question 7) and fitting music (Question 6). Some elements were more mixed - about half felt a physical response to the film (Question 8). The producers intended to make audiences uncomfortable and uneased. They also aimed to keep the short film simple to understand, which most of the younger audience appreciated based on the feedback.
Audience research
The document reports on audience research conducted by a group for a school project. It discusses the demographics of the research participants, including that 72% were female due to attending an all-girls school. It also examines the film viewing preferences and habits of different age groups. Finally, it analyzes the research findings to identify effective techniques for building suspense in a thriller film opening that will appeal to teenagers.
Question 4
Our primary audience is males aged 12-24 from lower income brackets who seek visceral pleasure from horror films as an escape from their everyday lives. This audience is classified as experiencers and strivers who rely on digital media.
Our secondary niche audience of males and females aged 25-35 from higher income brackets would find the narrative too simple and not challenging enough due to their intellectual and reformist nature.
Based on feedback, we would not change our target audience, but could improve specific scenes by lengthening shots to improve readability and reducing confusing cuts between shots.
Audience Quantitative Research & Analysis
The document summarizes the results of a survey about audience preferences for horror genre films. Key findings include:
- The target audience is 13-18 years old, but input from other ages provides a wider perspective.
- Men and women have similar opinions on horror, but more women find some content unacceptable.
- Darkness and masks are found to be the scariest elements.
- A fast-paced opening is preferred over a slow, sinister opening.
- Slasher and comedy horror are the most popular subgenres.
- Most respondents would not find anything inappropriate in a horror film, except content involving children.
Audience quantitative research & analysis
The document summarizes the results of a survey about audience preferences for horror genre films. Key findings include:
- The target audience is 13-18 years old, but input from other ages provides a wider perspective.
- Men and women have similar opinions on horror, but more women find some content unacceptable.
- Darkness and masks are found to be the scariest elements.
- A fast-paced opening is preferred over a slow, sinister opening.
- Slasher and comedy horror are the most popular subgenres.
- Most respondents would not find anything inappropriate in a horror film, except content involving children.
Target audience and collated data from my survey
The document summarizes the results of a survey about horror film preferences conducted to help inform the production of a 2-minute horror film opening. Key findings include:
- The target audience is horror fans aged 15-21, with the genre equally appealing to both male and female viewers in that age range.
- Jump scares and creating tension/suspense are most effective for keeping audiences interested and entertained. Storyline quality and flow are also important.
- Cliffhangers and mystery elements that make audiences want to keep watching should be included in the opening. Developing an emotional connection to characters is also important for building tension.
- Predictable scares and generic storylines should be avoided.
Poster/Text - Q5 - How did you attract/address your audience? - Media Evaluation
The document discusses how the author addressed their target audience for a new film project. They conducted a survey that showed thriller and action/adventure genres as most popular, along with a strong storyline, actors, score, and atmosphere. To attract this 16-24 year old audience, the film incorporates these genres, features a relatable teenage male lead actor, and includes a tense score inspired by zombie films. It also uses elements of action seen in successful films. Overall, the author aimed to address the audience's preferences identified in the survey to attract viewers.
Question 5
To attract their target audience of 15-18 year olds, the filmmakers cast teenage actors so that audience members could relate to the characters. They also applied a 15 rating to ensure the target audience could view it and to allow more gore. Additionally, they conducted a questionnaire to understand what the target audience likes and dislikes in horror films. Based on the results, they set the film in a graveyard since death was a top fear, and included locations like churches and forests that tested well. The filmmakers also included a jump scare in the opening as the audience preferred that for openings.
Questionnaire evaluation
The document analyzes the results of a target audience questionnaire about preferences for horror movies. It finds that the target audience is 16-21 year olds, with women showing more interest than men. Death and clowns were the biggest fears, while common horror movie colors like grey, white and red were preferred. Darkness, religion and thriller elements scare audiences the most. Popular locations included churches and forests. Psychological and paranormal genres were favored. The opening of horror movies should include jumpy moments, silence and darkness.
Promise’ audience response –
The document summarizes data from questionnaires given to an audience that viewed a short film. It provides details on:
- The majority of the audience was aged 16-18 (70%) and female (90%).
- Most audience members enjoyed the film and thought the narration at the beginning was effective.
- The target audience is seen as teenagers. While most found the main character relatable, some did not.
- The genre is identified as romance and most felt it should receive a 12 age rating. Many said they would watch it again.
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The document analyzes responses from a 20-person media questionnaire about psychological thriller films. Key results showed that most respondents preferred 1-2 protagonists, wanted the film to invoke fear and leave them thinking after, and for the film to have a clear resolution. Respondents also preferred a sense of confusion rather than knowing what would happen, and limited or no graphic violence in a psychological thriller. The analysis provided guidance on audience expectations for elements like protagonists, emotions, plot resolution and gore level.
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This document analyzes the results of a pilot questionnaire about thriller film preferences. It finds that most respondents were female, between 16-19 years old, and preferred romantic comedies and psychological thrillers. Respondents also favored a strong independent female lead character and plots that are slowly revealed and leave viewers questioning. The document concludes that an effective thriller plot should include unexpected elements and twists to shock and intrigue the audience.
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The document summarizes the responses from a survey about supernatural horror films. It discusses the demographics of respondents and their preferences and expectations regarding horror movie plots, trailers, marketing, and favorites. Key findings include that most respondents were ages 15-20, expect possessed characters and graphic violence in horror plots, and prefer to learn about new films through online advertisements and trailers.
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Post questionnaire graphs
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
Post questionnaire graphs
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
Survey analysis
The document summarizes survey results from a target audience for a film trailer. Key findings include:
- The majority of survey respondents were ages 16-20, suggesting young adults as the target group.
- Respondents were split evenly between males and females.
- Action was the preferred film genre by most.
- Hip hop/R&B was the preferred music genre.
- Sound and music are considered extremely important for setting the mood of a crime thriller.
- Respondents felt excitement when watching gangster crime thrillers and had recently viewed similar films.
- Snapchat, YouTube, and WhatsApp were the most commonly used social media platforms.
Pre questionnaire graphs
This document summarizes the results of a pre-questionnaire survey conducted with 32 people aged 15-35 to gauge interest and reception for a romantic thriller short film called "What Lies Behind Closed Doors". The survey consisted of 12 questions related to demographics, genre, narrative clarity, appeal, and strengths/weaknesses. Most respondents were favorable, with over 80% saying they would watch the film and recommend it to others based on the synopsis alone. The strongest aspects were seen as the characters and plot, while the setting was viewed as the weakest, but not detrimental to the overall production. The survey provided useful feedback on marketing and ensured the film was on track to appeal to its target demographic.
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This slide includes the quantitve and qualitative data that I gathered from the audience feedback questionnaire. K E
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The document summarizes the results of a survey about horror film preferences conducted to help inform the production of a 2-minute horror film opening. Key findings include:
- The target audience is horror fans aged 15-21, with the genre equally appealing to both male and female viewers in that age range.
- Jump scares and creating tension/suspense are most effective for keeping audiences interested and entertained. Storyline quality and flow are also important.
- Cliffhangers and mystery elements that make audiences want to keep watching should be included in the opening. Developing an emotional connection to characters is also important for building tension.
- Predictable scares and generic storylines should be avoided.
Poster/Text - Q5 - How did you attract/address your audience? - Media Evaluation
The document discusses how the author addressed their target audience for a new film project. They conducted a survey that showed thriller and action/adventure genres as most popular, along with a strong storyline, actors, score, and atmosphere. To attract this 16-24 year old audience, the film incorporates these genres, features a relatable teenage male lead actor, and includes a tense score inspired by zombie films. It also uses elements of action seen in successful films. Overall, the author aimed to address the audience's preferences identified in the survey to attract viewers.
Question 5
To attract their target audience of 15-18 year olds, the filmmakers cast teenage actors so that audience members could relate to the characters. They also applied a 15 rating to ensure the target audience could view it and to allow more gore. Additionally, they conducted a questionnaire to understand what the target audience likes and dislikes in horror films. Based on the results, they set the film in a graveyard since death was a top fear, and included locations like churches and forests that tested well. The filmmakers also included a jump scare in the opening as the audience preferred that for openings.
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The document analyzes the results of a target audience questionnaire about preferences for horror movies. It finds that the target audience is 16-21 year olds, with women showing more interest than men. Death and clowns were the biggest fears, while common horror movie colors like grey, white and red were preferred. Darkness, religion and thriller elements scare audiences the most. Popular locations included churches and forests. Psychological and paranormal genres were favored. The opening of horror movies should include jumpy moments, silence and darkness.
Promise’ audience response –
The document summarizes data from questionnaires given to an audience that viewed a short film. It provides details on:
- The majority of the audience was aged 16-18 (70%) and female (90%).
- Most audience members enjoyed the film and thought the narration at the beginning was effective.
- The target audience is seen as teenagers. While most found the main character relatable, some did not.
- The genre is identified as romance and most felt it should receive a 12 age rating. Many said they would watch it again.
Media Questionnaire Analysis
The document analyzes responses from a 20-person media questionnaire about psychological thriller films. Key results showed that most respondents preferred 1-2 protagonists, wanted the film to invoke fear and leave them thinking after, and for the film to have a clear resolution. Respondents also preferred a sense of confusion rather than knowing what would happen, and limited or no graphic violence in a psychological thriller. The analysis provided guidance on audience expectations for elements like protagonists, emotions, plot resolution and gore level.
Analysis of pilot questionnaire
This document analyzes the results of a pilot questionnaire about thriller film preferences. It finds that most respondents were female, between 16-19 years old, and preferred romantic comedies and psychological thrillers. Respondents also favored a strong independent female lead character and plots that are slowly revealed and leave viewers questioning. The document concludes that an effective thriller plot should include unexpected elements and twists to shock and intrigue the audience.
Audience Research: Survey Analysis
The document summarizes the responses from a survey about supernatural horror films. It discusses the demographics of respondents and their preferences and expectations regarding horror movie plots, trailers, marketing, and favorites. Key findings include that most respondents were ages 15-20, expect possessed characters and graphic violence in horror plots, and prefer to learn about new films through online advertisements and trailers.
Poster Survey
The document summarizes the results of a survey about a movie poster called "Blood Circle". 22 people participated in the survey. The results showed that the poster appealed equally to both male and female audiences aged 18-20, which was the target demographic. Most respondents thought the poster suggested the horror genre and had a British style. While most said they would see the movie, some noted that similar British films often go straight to DVD. The poster creators felt improvements could still be made to increase its professional look.
Post questionnaire graphs
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
Post questionnaire graphs
The document contains the results of a questionnaire given to viewers of a short horror film called "Conscious" to gauge audience reception and feedback. Some key findings:
- The majority of respondents were male (71%) and between ages 12-15 (58%)
- Most respondents rated the film 6 or higher on a scale of 1-10 for quality (55% 6-7, 27% 8-9)
- Most felt the fonts (70%), genre identification (71%), and age certification (80%) were appropriate, though some aspects like storyline clarity (40%) and weakest points like lighting (30%) could be improved.
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The document summarizes survey results from a target audience for a film trailer. Key findings include:
- The majority of survey respondents were ages 16-20, suggesting young adults as the target group.
- Respondents were split evenly between males and females.
- Action was the preferred film genre by most.
- Hip hop/R&B was the preferred music genre.
- Sound and music are considered extremely important for setting the mood of a crime thriller.
- Respondents felt excitement when watching gangster crime thrillers and had recently viewed similar films.
- Snapchat, YouTube, and WhatsApp were the most commonly used social media platforms.
Pre questionnaire graphs
This document summarizes the results of a pre-questionnaire survey conducted with 32 people aged 15-35 to gauge interest and reception for a romantic thriller short film called "What Lies Behind Closed Doors". The survey consisted of 12 questions related to demographics, genre, narrative clarity, appeal, and strengths/weaknesses. Most respondents were favorable, with over 80% saying they would watch the film and recommend it to others based on the synopsis alone. The strongest aspects were seen as the characters and plot, while the setting was viewed as the weakest, but not detrimental to the overall production. The survey provided useful feedback on marketing and ensured the film was on track to appeal to its target demographic.
Audience feeback
This slide includes the quantitve and qualitative data that I gathered from the audience feedback questionnaire. K E
The Deprived | Written Questionnaire Results
Based on the results of a focus group questionnaire, most viewers thought the trailer targeted males ages 18-25 and was a psychological thriller or action film. While some found the narrative slightly confusing, most said the trailer appealed to them and that the visuals and soundtrack complemented each other well.
Questionnaire analysis
The document summarizes the results of a survey about a film screening. It shows that most of the audience was female, and agreed that the film fit the genre of a psychological thriller. The majority said the target audience should be ages 19-25, and most found the ending predictable.
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The document summarizes the results of a questionnaire about a potential social realism film. For the question on whether respondents had heard of social realism, 60% answered yes. For the question on gender of the lead, responses were split 50-50 between male and female. 80% of respondents said they would watch the film based on the summary provided. 71% thought the brief would appeal to an audience aged 15-25. And 80% thought the film summary fit the genre of social realism. Overall, the results indicate strong interest and recognition of key elements of social realism among the target audience.
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This document contains the results of a focus group study on a film trailer. It includes questions about the viewers' demographics and their reactions to different shots in the trailer. Several shots, like the mother waking up in bed and the mother screaming in the mirror, were highlighted by multiple viewers. The study also found that most viewers believed they could identify the villain and predict the story based on the trailer, though not all predictions were correct. Overall the feedback was positive, with most saying the trailer appealed to them and that the narrative and soundtrack were effective.
Questionnaire Results + Analysis
Most respondents to the horror film questionnaire were 16-18 years old females still in education who enjoy horror films and rate them highly. They are interested in the themes and fantasies portrayed and named supernatural films as favorites. Respondents watch horror films sometimes and are most influenced by film trailers to decide what to watch. The questionnaire provided useful data on the target audience for a new horror film and ideas for its plot, characters, and promotion.
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This document discusses the target audience for a media product. The primary audience is identified as 15-24 year old, heterosexual, white females from lower-middle income brackets. Web 2.0 and relatable female protagonist are identified as ways to attract this audience. The secondary audience is 25-35 year old, heterosexual, white males from middle income brackets. More sophisticated themes and an intellectual mystery are seen as attracting this group. Audience feedback from an online survey showed that people enjoyed the engaging story, music, female protagonist, and relatable characters but some found it unclear and not relatable. The certification of 15 is deemed appropriate given the psychological threats and potential imitable behaviors depicted.
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This document summarizes the results of a survey conducted to research the target audience for a thriller film. The survey received responses primarily from people aged 14-18. It found that most respondents shop at Tesco and identify as mainstream based on Young and Rubicam's model. Crime and psychological thrillers were the most popular subgenres. Elements of surprise and an "edge of your seat" feeling were seen as most important for thrillers. Most respondents enjoy going to cinemas and watching new films. Based on these findings, the group plans to aim their thriller at teens and incorporate elements of comedy, surprise and tension.
Evaluation Question 3 - Audience Feedback
The respondent learned several things from audience feedback on their survey:
1) The majority (66%) of respondents were female, which aligns with the film's target demographic as the main character is female.
2) Most respondents were between 15-24 years old, fitting the core target audience of teens and young adults.
3) The poster and magazine cover successfully conveyed that the film was a horror/thriller genre, with 89% and 100% accuracy respectively.
4) Test audiences rated the poster and magazine cover highly, with both scoring an average of 8.5/10 or higher for quality and effectively communicating the horror genre.
Market research survey analysis final
Rachel Gibson conducted a survey of 25 people to analyze the market for her new thriller film aimed at parents. Most respondents were between ages 31-40, the target audience. Responses were also evenly split between men and women. While 60% knew little about Scouting and Guiding groups featured in the film, the concepts of pedophilia and kidnapping would still be concerning. Although only 44% said children were scarier than adults, responses showed films featuring children, like Evilenko, were rated the scariest. After analyzing the results, Rachel believes she has a clear understanding of her audience and what scares them to continue developing the film accordingly.
Evaluation: Question 3
- The audience research survey had a bias towards teenagers aged 16-18 who made up 23 of the 31 respondents.
- 22 respondents were Black/African/Caribbean/Black British so cultural influences on music tastes may differ across generations.
- 67% of respondents were female, which could impact preferences for genres like comedy and romance over horror.
- The top 3 ways respondents learn about movies were TV, social media, and word of mouth, reflecting common teenage media exposure.
- The results validated the filmmakers' understanding of their target teenage/young adult audience and horror genre expectations.
Question 4
The document discusses the target audience for a media product. The author notes that their research showed thriller films typically target young adults aged 18-25. However, audiences can vary - for example, the film "Gone Girl" appealed more to females aged 18-24 while "Seven" appealed more to older males. The author decided to target young adults as they fall in this age range and could relate more to this demographic. Research including a questionnaire of over 40 people aged 11-17 supported this choice. Elements like young actors, modern costumes and music style were incorporated to appeal to this audience.
Questionnaire Two Analysis
The document summarizes the results of a questionnaire given to 20 people within the target audience of a new film project. The questionnaire aimed to gather information to help with designing promotional materials like the trailer, poster and magazine cover.
Some key results were that the protagonist in promotional materials should be aged 15-25, trailers should include a mix of narrative and surprises as well as a "sting" or scare at the end, and elements like sound, gore and editing would attract audiences most to the trailer. For posters, audiences preferred seeing both the antagonist and location rather than just a close-up, and nearly all wanted the release date included. Music was also found to be important for horror movie trailers.
Questionnaire Two analysis
This is an analysis of the second questionnaire my partner and I handed out to find out more about horror film posters, magazines and film trailers.
Analysis of questionnaire responses for our rough cut
The document summarizes responses from an audience questionnaire given to test viewers of a student film project. It provides feedback on the viewers' demographics, their understanding of the genre, scariest parts, and storyline. It also asks where viewers think the film could be shown and whether they would watch it. The responses help the filmmakers identify what is working well and aspects that need more clarification or improvement to engage their target horror film audience.
Questionnaire analysis
The document analyzes the responses to a questionnaire about horror movie audiences. It summarizes that:
- The respondents were predominantly male and ranged in age from 17 to 24.
- The most popular horror movie was 28 Days Later, a zombie film.
- The majority of respondents go to the cinema monthly or yearly.
- Most respondents would go to the cinema with friends rather than family.
Target audience research results
The document summarizes research results from a questionnaire about viewers' preferences for thriller films. Key findings include:
- The majority of respondents were ages 15-18 and watched thrillers at least once a month.
- Respondents preferred complex narratives with mystery, suspense, and psychological elements over simple or cliche plots.
- Viewers want to relate to characters and understand their backstories to find them interesting.
- Murder/death and mystery were the most desirable themes, followed by psychological thrillers. The research provides guidance on the type of thriller film that would appeal most to the target audience.
What have you learned from your audience feedback
From the feedback survey of their film trailer:
- The majority of viewers were between 18-22, partially meeting the target audience.
- 9 out of 10 viewers correctly identified the genre as urban/hood drama.
- Most viewers rated the trailer 5 stars and would recommend it to friends.
- All viewers said they would watch the full movie if it was released.
Audience Research: Surveys
- The survey consisted of an uneven distribution of male and female respondents which could impact results, as later questions seemed targeted towards females. Having a more balanced ratio could have eliminated discrepancies.
- The majority of respondents were between ages 16-25, which was the target demographic. Including older age groups may have provided different perspectives but less relevant to the target.
- Most respondents enjoyed horror films, but asking older groups may have changed responses. Expectations for supernatural horror films focused on themes of ghosts, spirits, and suspense rather than just "blood".
- The most commonly cited favorite supernatural horror films were Orphan and Paranormal Activity, showing awareness of popular titles in the genre. Paran
Market research analysis
The document summarizes market research conducted to determine the target audience for a short film/featurette. The research found that the target audience is primarily students aged 14-21, with 68% of respondents in that age range. Additionally, 95% of respondents were female, and the research showed interest in action/adventure, science fiction, and fantasy genres. Most respondents said they would be interested in watching a featurette about a movie. This research will help the filmmakers create a product that appeals to this identified target audience.
Analysing results
The document analyzes the results of a survey about preferences for thriller films and trailers. The survey received responses from both male and female respondents aged 15-17. Most respondents associated the colors red, black and white with thrillers. All respondents said they wanted to see action shots in a trailer. Location preferences for shooting a thriller trailer included woods, big cities, abandoned islands, and castles. Respondents also said they wanted suspenseful music that builds drama in a trailer along with a mix of light and dark lighting.
Horror questionnaire analysis
The document analyzes the results of a horror film questionnaire given to a target teenage audience. It found that most respondents were female ages 16-18 who enjoyed watching horror films. They found suspense and excitement most appealing in supernatural horror films like The Conjuring and Insidious. Most watched horror films sometimes or every now and then, and reported being most influenced by film trailers. The analysis provided insights into the demographics, preferences, and media consumption habits of the target teenage horror film audience.
Horror questionnaire analysis
The document analyzes the results of a horror film questionnaire targeted at teenagers. It found that most respondents were female, aged 16-18, and studying at A-level or university. Respondents enjoyed watching horror films and found suspense and excitement most appealing in supernatural films like The Conjuring and Insidious. Most watched horror films every now and then or sometimes and were most influenced by film trailers. The analysis allows the filmmakers to profile their target audience and design a promotional campaign accordingly.
Questionnaire Two Analysis
This is an analysis of the second questionnaire we handed out; comparing the results of each question and presenting them in a graph.
Target audience profile
This document profiles the target audience for a new film. It is mostly male aged 18-25 who enjoy crime/thriller genres like Pulp Fiction and Kidulthood. They prefer active leisure activities like sports and going out with friends over nights in. Based on survey responses, the film should include suspense, action, and a challenge for the main character to overcome. It also needs to appeal to both cinema-goers and DVD audiences. The film aims to challenge stereotypes by having a middle-class white man as the victim of crime rather than perpetuating stereotypes of the black community.
Primary research results breakdown survey monkey
Giacomo Pisa conducted a survey to gather information for a school project developing a new soap opera. Most respondents watched soap operas once a week and were aged 11-17 as the survey was distributed to Giacomo's class. While this provided useful data, the responses lacked perspectives from the typical 35-44 age range of soap opera viewers. Respondents believed storylines about love were most associated with soap operas and that pub settings were common. They also felt soap opera trailers and unpredictable storylines could influence viewing. Most respondents were open to watching a new soap opera series.
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Analysis of questionnaire responses for our rough cut
Analysis of questionnaire responses for our rough cut
More from Tayla Humphris
Presentation2
The document describes the process of creating a movie poster design in two steps. In step 1, the designer used selection and editing tools to isolate key characters from an image and place them in a forest background from Google Images. Texturing and lighting tools were then used to blend the elements. In step 2, the final poster design is shown, along with notes that more information could be added to improve the poster for a film.
Target audience feedback
The document contains target audience feedback from Tayla Humphris. It appears to be feedback about a target audience, likely gathered by Tayla Humphris. However, without seeing the full document, no other key details can be summarized in 3 sentences or less.
Mood board annotations
The document discusses a supernatural thriller trailer that will be filmed from a first-person perspective using a camcorder. It follows two best friends who reunite at their childhood playground and begin to experience unexplained supernatural events, which they capture on the camcorder. The trailer will use low-key lighting and focus on creating a sense of unease and the unknown through the first-person footage.
Assign 4
This document discusses conventions used in supernatural thriller trailers. It covers various camera techniques like zooming, panning, and tilting to build suspense. It also discusses common character archetypes, themes involving haunted homes, uses of music and sound, narrative structures, editing techniques, lighting, locations, and other elements employed in trailers for the genre. Overall, the document provides an in-depth look at cinematic techniques that help set the tone and build tension for supernatural thriller trailers.
Assignment 6 trailer convention
This document discusses conventions used in film trailers for supernatural horror movies. It provides examples from the trailers for several films, including Ouija, Oculus, and Sinister. Key conventions discussed include using ellipses to build tension and reveal scary parts, invisible transitions that mirror supernatural elements, and establishing ordinary characters who then encounter supernatural threats. Common trailer events like doors creaking or characters seeing ghosts in mirrors are mentioned. The document also addresses title designs, release date information, and narrative structures in supernatural horror trailers.
Assignment 9 part b
Film magazines are part of the marketing process for movies and help attract target audiences. They provide release dates, production details, and insights into films to give readers knowledge of the industry. Magazine covers attract audiences by teasing information about films through images and text, helping to build interest in movies to a wider audience than just those who see the film. There are conventions for magazine covers including a prominent central image, masthead, straplines, consistent color palettes, and feature articles that provide information while drawing in readers.
Assignment 9
This document analyzes the cover designs of 5 magazines - Empire, Vogue, Bazaar, Pop, and GQ. For each magazine, key aspects of the cover are described, such as color palette, use of celebrity images, styles of fonts, placement of additional article descriptions, and how various design elements are intended to attract readers and highlight the content inside. Overall design consistency, use of contrast, and celebrity endorsement strategies are discussed across the different magazine covers.
Assignment 8
The document discusses film poster conventions for different genres. Horror posters commonly use red and black colors and feature abnormal or tortured characters. They tend to have busy, destructive backgrounds. Action and sci-fi posters usually show two characters and feature people in peril. Romantic drama fonts tend to be softer while horror/thriller fonts are bolder. Psychological thrillers and action sci-fi films often portray death, capture, or the world being threatened. Posters mainly prioritize the main character, title, and release date to attract audiences. Examples like Saw and Green Lantern reinforce conventions through imagery, while Catfish challenges conventions using horror color schemes for a documentary.
Assignment 6
This document discusses film trailers and their exhibition to audiences. It addresses several topics:
- The purpose of trailers is to entice audiences to watch the film when it is released in order to make a profit. Trailers range from 2-3 minutes to tantalize viewers.
- Audiences can watch trailers through various platforms like YouTube, social media, television, and at the cinema. Word of mouth and social sharing help audiences engage with trailers.
- The ratings of film trailers (like PG, 12A, 15, 18) affect which age groups can view them, with younger audiences seeing trailers before watershed times and older audiences using social media to find trailers.
Editing in trailers
The document discusses editing techniques used in movie trailers. It begins by explaining how crime thriller trailers typically start at a normal pace to establish normality before using montage editing to increase the pace and tension. CGI and slow motion are used during fight scenes to emphasize impacts and allow audiences to focus on details. There is often non-linear narrative and references to specific scenes to puzzle the crime and create mysteries. The pace increases at climactic points and the climax to restrict information revealing and build tension. Different genres use distinct techniques - romances have slow pace while actions use fast pace during fights. Editing connects to plots by flashbacks distinguishing non-linear narratives and fast pace creating thrills during explosive scenes.
Narrative enigmas in trailers
This document discusses narrative conventions and structure in psychological thriller trailers. It notes that trailers for these films typically use mid shots, close ups, fast pacing and montage editing to build mystery and tension without revealing much information. They also employ slow pacing and volume control to create suspense. The structure is usually non-linear with flashbacks. Trailers introduce the basic plot but avoid showing a resolution to generate intrigue. Both restricted and unrestricted narratives are used to expose audiences to the mystery without fully solving it.
Title and credits conventions
The document discusses the use of titles and credits in movie trailers. Titles are often shown at the end of the trailer to leave a lasting impression. Credits acknowledge those involved in making the film, particularly the director. Reviews and details about the director/actors are meant to attract audiences and give them a sense of whether they will enjoy the film. Production companies are usually featured at the beginning to promote their involvement. The purpose is to provide just enough information through titles and credits to intrigue audiences and create "enigmas" about the film's plot and story without revealing too much.
Summary of trailers
The document discusses conventions in movie trailers. Trailers typically include a summary of the film's equilibrium, disequilibrium, and new equilibrium. They also feature positive reviews from critics. Trailers are usually less than 3 minutes to avoid revealing too much information. Titles and graphics in trailers aim to summarize the film and genre without giving too much away. Editing and sound work together in trailers to build suspense through techniques like starting slow and picking up pace or mixing non-diegetic sounds.
Photoshop steps
1) The document provides instructions for completing various photo editing tasks in Photoshop including cropping images, changing images to black and white, adjusting contrast and brightness levels, fixing red eye and skin issues, changing eye and clothing colors, combining multiple images, and adding tattoos.
2) Tasks include using selection tools to select parts of images for editing, using adjustment tools like selective color and levels to modify hue, brightness and colors, and touch up tools like the healing, spot healing and clone stamp tools to fix imperfections.
3) Advanced techniques include blending multiple images together using selection and mask tools, and tools like the dodge and burn tools to add shadows and highlights to help images realistically blend
Postmodernism
Postmodernism emerged after modernism in the mid-20th century. It is characterized by mixing different artistic styles and media and being influenced by pop culture and media texts that dominate reality. Postmodernism differs from modernism in that modernism was influenced by new technologies from 1890-1945 and artists had to stick to traditions, whereas postmodernism allows for more freedom of expression and mixing of styles as it is a response to modernism running out of new ideas after 100 years.
Assignment 1
This document discusses and analyzes scenes from the 2011 film Transformers: Dark of the Moon using postmodern terms. It describes scenes showing the city's destruction and humans succumbing to robots, representing dystopia and juxtaposition. Another scene portrays the hero saving the damsel, an example of hybridization between romance and action genres. The unrealism of finding a robot spacecraft on the moon and cars transforming is discussed in terms of artificialness/non-realism.
Indesign poster steps
The document describes the process of replicating a magazine cover page in InDesign. It involved creating a new document, filling the page with black, and using rectangle frames to place images and text in the appropriate sizes and positions. Precise font matching, color matching, and image and text placement were challenging. Anchor points were used to overlap text on images. The document refers back to the original magazine cover for accuracy and provides the final original and replicated versions.
Shotlist final draft
The shotlist document outlines a series of shots for a film scene involving multiple characters and locations. It provides details for 28 shots including camera angles, character costumes and props, and locations. The shots will transition between one another using cuts or dissolves and involve a character in business attire arriving home and later interactions with another character in a garden, culminating in shots of a bloodied character in a field at the end.
Conventions final draft
The document discusses conventions for a zombie film opening sequence. It notes conventions like someone getting bitten by a zombie in an abandoned area. It also lists elements of conventions for films like story, characters, locations, lighting, costumes, editing and music. The document concludes that the opening sequence will develop conventions like isolated locations and natural lighting, but also challenge conventions by showing the zombie transformation process up close with blood.
Conventions final draft
The document discusses conventions for a zombie film opening sequence. It notes conventions like someone getting bitten by a zombie in an abandoned area. It also lists elements of conventions for films like story, characters, locations, lighting, costumes, editing and music. The document concludes that the opening sequence will develop conventions like isolated locations and natural lighting, but also challenge conventions by showing the zombie transformation process up close.
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Target audience feedback
- 1. Target Audience Feedback Tayla Humphris
- 2. Research shows that 75% of participants were female, finding males who were willing to take part in the survey was difficult and so is the reason for why there is less males than females.
- 3. My survey shows that participants were aged 16-24+; most being 16-24. This is significant as the audience we are targeting is for this age group as our trailer is rated 15
- 4. This question was to get an idea of the type of people our trailer would be attracting and it showed that it is more accessible for people who don’t watch films on a regular bases and are not always film fanatics which is helpful as they could potentially be intrigued to watch our trailer
- 5. Majority of participants answered that horror was their favourite genre. This is something as a group we could work towards as our trailer is a Supernatural/ Thriller we could still have elements of Horror and plus Sci-Fi could link with the Supernatural going against nature and its forces
- 6. All people answered “Yes” to a subgenre film which works in our favour as our trailer is specifically a Supernatural/ Thriller
- 7. This question was a pivotal question as it our trailer has to be effective enough and show conventions and enigmas in order for people to go and watch the whole thing
- 8. This question targets our target audience and is a more in depth question from the one before. Results showed that no one said “No” and this was important as the general public seem to have a interest in the subgenre.
- 9. Generally people said that it had to be creative in attracting audiences and leaving enigmas. This question is hard to generalise as there are many open answers and this is something to im on by asking people to fill out a different type of styled question
- 10. Dark, mysterious are things people expect to see in our trailer however it is like the previous question and is hard to generalise an actual answer