The document analyzes existing horror movie posters and characters to identify common successful elements like masks, iconic killers, and dark atmospheres. Research also included a questionnaire and interviews with horror fans which found that the target audience prefers older horror movies from the 1990s-2000s and characters like Chucky. The research will be used to develop a horror short film that appeals to this audience through classic horror aspects and suspense.

1. Research
Fraser Hardwick

2. Existing Product
• the idea of a masked killer
• Dark creepy forest
• The fog
• Moon light
• Iconic horror movie killer
• Title, in blood red
• Machete as a weapon
• “welcome to crystal lake” is a
reference to any of the past movies.

3. Existing Product
• You can tell its about murder due
to the kitchen knife with a phyco
like feel to the poster
• Title is named after the holiday…
• The knife turns into a pumpkin
• A Pumpkin resembles Halloween
the most.
• “the night he came out!” make
us think the murder was a big
one killing many.
• Simple plain poster with no
background.

4. Existing Product
• A iconic movie horror weapon
• Freddy Kruger ; a horror movie
icon!
• “welcome to your new
nightmare” insist that it’s a
reboot
• The protagonist has a creepy and
sinister look to him.
• Dark shadowed colours are used.

5. Existing Product
• Iconic ghost face's mask
• A popular mask on Halloween
• The mask is shadowed and towards
the bottom you see it’s a knife as well
• “new decade. New rules.” tell us it’s
the first in this decade and that its
going to deferent than the others
• Red, black, white are the only colours
used.

6. Research Analysis
• What common features do the researched products have?
• All have classic horror aspects to them
• Making some of the most famous horror movie characters ever.
• Masks
• Horror
• What aspects of the research will you include within your on work?
• The darkness as a main theme
• Masked murderer
• Iconic horror movie aspects

7. Questionnaire Analysis

8. Audience research
• Observation: the audience that took this survey where mostly the age of 16-19
• What this says about my audience: teenagers are going to be more interested in
the product produced
• How will your product appeal to this audience: I will aim the themes towards them
and make sure that there feedback is used though out the clip.

9. Audience research
• Observation: 37% where females and 63% where male 0% other
What this says about my audience: that boys are going to me more
involved and existed for the clip!
• How will your product appeal to this audience: both genders will
get parts of what they want form the clip that they put down on the
questionnaire.

10. Audience research
• Observation: that 75% of my audience is interested in horror
movies the most
• What this says about my audience: that they will enjoy my clip
more because its suited in their gunerue.
• How will your product appeal to this audience: basing my clip round
the theme of horror to suit audiences needs.

11. Audience research
• Observation: 75.4% liked movies from the 2000’s and 1990’s more than any other
time past 1960
• What this says about my audience: teenagers tend to prefer movies from these
time eras
• How will your product appeal to this audience: ill do my research in tothe best
horror movies at that time and see what I could use to help me in my clip.

12. Audience research
• Observation: that 50% of the people taking the survey thought Chuckey
was the best horror movie character.
• What this says about my audience: they prefer a comical horror movie
killer
• How will your product appeal to this audience: I need to create a
character that suits that suits chucky style but yet still keeping it a classic.

13. Audience research
• Observation: another 50% think that the tension is the most scary
thing in a horror movie.
• What this says about my audience: that they like a suspense in a
horror movie
• How will your product appeal to this audience: try and recreat
iconic suspense moments.

14. Audience research
• Observation: machete, kitchen knife, chainsaw and Freddy's glove
are most iconic horror movies with 25% each.
• What this says about my audience: they like classic killing ways
• How will your product appeal to this audience: implement the
weapons into my clip.

15. Audience research
• Observation: that 62% of people think falling over and hiding under
the bed is the biggest horror movie killer.
• What this says about my audience: that they will be bored of seeing
the same way of people dying over and over.
• How will your product appeal to this audience: only throwing these
refence as a joke.

16. Audience research
• Observation: haunted houses tend to be popular with 62%
• What this says about my audience: more into movies like
paranormal activity etc.
• How will your product appeal to this audience: want to move away
and try introduce the clip in a new form that they will still like.

17. Audience research
• Observation: we have a range of horror movie fans in the survey.
• What this says about my audience: most are average fans and not
big fans of the horror movie aspect.
• How will your product appeal to this audience: try and involve most
of the survey and use aspects from question 3 to draw them in.

18. Interviews

19. Interview 1
Q1: what type of horror movies do you watch and why?
• Probably old ones, because I've herd so much greats things about theses films
so I must watch.
Q2: in a horror movie what is it the expectation you have
before watching?
• I think its going to be far scarier than I actually is.
Q3: why do you watch horror movies?
• Like to have the rush of being scared.
Q4: what makes a good horror movie?
• Suspense, a good antagonist, immersive sound track and a compelling story.

20. Interview 1
• Observation: would answer questions with
one word but then extend his point.
• What this says about my audience: they prefer
a classic horror movie aspect
• How will your product appeal to this
audience: I will try and add some of the
aspects that he likes to my final product so it
can suit a wider audience.

21. Interview 2
Q1: what type of horror movies do you watch
and why?
• I tend to watch some of the older horror movies that have iconic
characters in them.
Q2: in a horror movie what is it the expectation
• To be scared constantly and have some of the most hair raising scenes in
them.
Q3: why do you watch horror movies?
• To get scared and have a rush.
Q4: what makes a good horror movie?
• Story, horror villain that you can see being real.

22. Interview 2
• Observation: a reorrcring pattern of old horror
movies ,keeps coming up.
• What this says about my audience: they like
older movie a lot more than some of the
newer ones.
• How will your product appeal to this
audience: I will base my clip round old horror
movie aspects.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-24 year olds • Make it age appropriate and listen to there
views more on the film.
Gender
Heavily male, but
put aspects that
females will like
also
• Males like a lot of gory aspects and comedy
to horror movies but females like the tesion
and the costumes a lot so ill have to mix it
into the clip.
Psychographic
Fans of classic
horror movies.
• A lot of old ideas will be brought back to the
clip.
Social Status

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
Strengths: can see what methods have been successful and use that to my advantage. Also see
how posters vary and are effective for the audience member.
Weakness: want to not copy but yet have some aspects. Some have not been successful even
looking at the posters that gave false thoughts.
– Questionnaires
Strengths: have opinions from people for persific questions. As well as, having questions
answered fast and easy to get information from.
Weaknesses: people could speed run it giving bad results. People can lie easily as well.
– Interviews
Strengths: get an individual opinion from people that have an interest in horror movies. As
well as have a clear understanding of what people like and dislike about horror. more personal.
Weaknesses: some people don’t respond as intended. Have to try get more out of what the person is
trying to say.

26. Research Evaluation
– What sort of a response did you get?
Good responses that have helped me make up my clip as well as helping me build
themes and story round it. This makes my project suit more audiences and have
a better review of the final product.
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed it by posting on Facebook and putting peoples data in manually, this
meant I got honest responses from the manual input but then with Facebook people
where a lot of the time dishonest and so I had to not use their input into the ideas for
the clip.