For her primary research, the author conducted a survey of 10 people to develop an audience profile and determine the target demographic for a teaser trailer. The questions gauged respondents' ages, gender, interest in thrillers, viewing habits, relationship status, and spare time activities. Most respondents were younger females who enjoyed and often watched thriller films. They liked spending time with friends and being entertained. The majority responded positively to the teaser trailer's narrative idea, finding it intriguing. The research allowed the author to improve her trailer's marketing by appealing to this identified target audience.

1. Primary research
– Target Audience
BY CHAPELLE COOPER

2. Questions
1. How old are you?
2. What is your gender?
3. Do you enjoy thriller films?
4. Do you watch them often?
5. Status?
6. What do you do in your spare time?
7. Do you like the idea and narrative behind our teaser trailer?

3. For my primary research I took these questions and I took a sample from
a group of 10 people on what they thought. By asking these questions I
could develop my audience profile, tell who my target audience would be
and what I would need to do so that my teaser trailer would appeal to
these audiences.
It will also allow me to improve the marketing skills for my trailer

4. Answers
1. How old are you?
From our sample of 10 people, 5 of them were 17, 2 were 18, 2 were 23 and 1 was 47
2. What is your gender?
7 were females and 3 were females
3. Do you enjoy thriller films?
8 people out of the 10 people we asked enjoyed watching thriller films, however 2 out of this sample had said they didn’t enjoy watching thrillers
4. Do you watch the often ( Often, Sometimes, Never)
5 – Often, 4 – Sometimes, 1 – Never
5. Status?
7 – Single 3 – In a relationship
6. What do you do in your spare time?
The majority of people we asked said they enjoyed spending time with their friends, some said they enjoy listening to music and a couple said they enjoy reading
7. Do you like the idea and narrative behind our teaser trailer?
9 people said they like our idea, however one from the sample asked admitted that although they liked our idea they aren’t the biggest fan of thrillers.

5. 49%
19%
20%
12%
HOW OLD ARE YOU?
17 years old 18 years old 23 years old 47 years old
71%
29%
DO YOU ENJOY THRILLER FILMS?
Yes No
30%
70%
WHAT IS YOUR GENDER?
Male Female

6. Two detailed sample of target audience
A 17 year old female who
lives in Surrey, she enjoys
watching horrors and
thrillers that keep her on
the edge of her seat. In her
spare time she likes to go
out with friends and go on
drives.
We then asked her what
she thought of our idea:
“ I really like the concept of
this thriller film, I think
although there may be
some similar films out
there, the narrative is very
original and the idea of the
masked man seems very
intriguing to me”
A 23 year old female who lives
in Brighton, recently just
finished University. She enjoys
watching physiological thrillers
as she likes the mystery and
having to figure things out.
One if her favourite films is
‘The Girl with the dragon
tattoo’. In her spare time she
likes to read and draw.
We then asked her what she
thought of our idea:
“ This seems like it will be a
very captivating film, there’s a
lot going on and a lot to think
about. There is a lot of mystery
to this film and I think I would
make a very eye catching
teaser trailer”