The target audience for the media product is young adults aged 15 to 30 who enjoy watching horror films. This age group watches the most horror films of any age group. The protagonist, James, is dealing with immense guilt over his sister's death and has excluded himself from society, making him socially awkward. These characteristics of James allow the film to relate to teenagers who feel immense pressure and do not fit into mainstream society. The film does not reveal too much about the characters' backgrounds so that it can appeal to people from any subculture. It will receive a horror movie certificate rating in order to include some gore and graphic scenes, which will not exclude the target 15-30 age range but could psychologically damage children.