The document analyzes conventions used in the 5 Seconds of Summer music video for "She Looks So Perfect". Camera work includes a shallow focus wide shot on the microphone to build excitement before the song starts, and handheld camera shots to signify the band's youthful energy. Editing uses action match cuts and cross cutting between scenes to emphasize the band's rebellious nature and ability to lift people's moods. Mise-en-scene features fashionable costumes, graffiti-filled settings, and props that connect to the feelings evoked by the upbeat music. Overall, the video utilizes typical pop music conventions to portray the band positively and appeal to its teenage target audience.

1. Analysing a pop music videos conventions
(5 seconds of summer, she looks so perfect)
Camera work
In the first shot a shallow focus wide shot is used,
focusing on the microphone and not focusing on the
band in the background. The reasoning for this is as it
makes it more ascetically pleasing for the audience, the
use of this shot emphasises that they about to start
singing their song therefore this shot allows the audience
to build up some excitement before the song starts.
A shot is also taken using the technique of a hand held
camera. The reasoning for this is signify that he band is
young meaning they are carefree and having fun,
therefore using this camera technique this can be
connoted.
A two shot in medium close up is used. This is done so
the audience can see who the main singer is, he
composition expresses this as the main singer is in front
and therefore shown to be bigger than the other male
who is also singing at this point. This is conventional as it
shows who the main vocal within the band is.
This shot is also conventional, it is a low angle medium
close up, and this has been used so they can focus on the
lead singer of the band. The reasoning for this is to
connote his role with in the song as he is the vocal of the
group. The way the male in this shot is leaning forward
gives the shot more energy and therefore becomes more
interesting. As a low angle is used it shows that the
audience look up to him and may idolise him.

2. This shot is a wide shot. It shows that the band are
together which connotes they are good friends. This is
stereotypical as the target audience is teenagers and
teenagers are normally very focused about have a group
of friends which this shot is signifying.
Editing
Action match is used, from a long shot to a close up of a
male dressed as a police officer, this is used to represent
that the teenagers in the video of mischievous and
rebellious which is typical of the teenagers who the video
is aimed at so therefore will appeal to them. The editing
technique used helps to emphasise that they are in
trouble and are rebellious and therefore is beneficial to
the video.
Cross cutting is used from a male in a setting which seems
to be a prison like setting, the man is signified to be sad a
miserable however there is then a cut to the band
singing, this then shows how the male seems to be saved
from his sadness by hearing the music. This emphasises
that the band’s music can help make people happy. This
would appeal to the target audience as they
stereotypically enjoy being happy and like things that
make people happy.

3. Fast paste editing is also used; this connotes the
happiness of the people due to listening to the band’s
music. The first shot of the band used fast paste editing;
this connoted their happiness and friendship which
represents them to be nice people. The second shot is
fast paste editing the male in the prison setting again, he
is lifting a weight which connotes the power he now feels
due to listening to the music.
Sound
Lip syncing is used throughout the whole video, this shows who the lead singer is of the band. By
showing this it helps the audience understand more about the band they are listening to, the sound
of the instruments throughout the video and the use of props such as drums help the audience
understand who the other member of the band are. The lip syncing is a convention of music videos.
The use of editing also helps emphasis the paste of the music, for example as the music paste speeds
up the editing becomes more fast past.
Mise-en-scene
The costume that one of the band members is wearing
is conventional as you can tell he is fashionable and the
way he is styled connotes his youthfulness. As he has
he shirt tied around his waist, this is typical for
individuals of his age and the target audience.
Therefore the use of costume is appealing to the target
audience as they may idolise the males fashion sense
and style.

4. The setting connotes many things about the band which
is appealing to the target audience. For example the
graffiti on the bin shows that they are rebellious just like
many other teenagers their age, this is appealing to the
audience as it shows that the band members they
idolise share the same interests as them. Many
teenagers hang around in places such as the setting
where the band are, this connotes that are just regular
teenagers and therefore appealing to the target
audience as it shows that the band members are similar
to them.
High key lighting is used in this shot, the reasoning for
this is because the band’s music has just managed to
make many different people happy throughout the
video and the high key lighting therefore connotes the
happiness of these individuals and is conventional for a
pop music video.
There is also a good use of props throughout the video,
for example the male in the prison setting is seen lifting
a weight. This connotes that he is so happy he feels
powerful enough to lift a weight. This is conventional as
it is showing how the music is making people happy
which most pop bands aim to do.