We will aim to create a consistent brand identity across our magazine advert, video, and digipak by using the same images of the artist, same colors, and same layout. This will help connect all of the materials and make the album recognizable to audiences, potentially helping to attract buyers and sell more albums.

1. Brand Identity
We will aimtocreate a brandidentitythroughoutourmagazine advert,videoanddigipak:
 Usingthe same image onthe front onboth advertand digipakwill starttocreate a brand
identityof whatthe artistlookslike.Thisimage will be linkedtothe musicvideoasHannah
will be wearingthe same clothingandbe inthe same settingasthe musicvideo.
 Alsothe same colourswill be usedonthe advertand the digipak,thiswill attractpeople to
buythe albumandmake our albumrecognisable onshopshelves.
 The digipakwill alsoincludeanimage of the girlsusedinthe videotoconnectthe video
againwiththe digipak.Thiscouldsuggestthatthe girlswill feature throughoutthe album.
 Alsothe advertand digipakwill alsohave the same layoutandlookprettymuchidentical.
Thiswill helpsell the albumasitwill be recognisable foranaudience.
 The use of the same fontsfor the artist name andalbumtitle,thiswill helpcreate arealistic
albumthat couldsell well.Alsoitwill make ouralbumlookmore professional whichagain
wouldattract a wideraudience.