1) The document evaluates how effectively the main product (a music video) and ancillary texts (magazine poster and digipak) work together. 2) The products use a consistent color scheme of black, white, and red to visually connect them and represent the artists as strong and bold. 3) Imagery, layout, and themes are also kept consistent across products to portray the two artists as equal and to make the products feel cohesive.

1. Evaluation 2: How effective is
the combination of your main
product and ancillary texts?
Rebecca Preston

2. While I was creating my main product and the ancillary texts I kept the same colour
scheme throughout and tried to keep the representation the same. The main colours
on my magazine poster and my digipak are black and white but there is a red jacket
that is in colour so it stands out. The red on the dark colours makes it stand out. Red is
a bright strong colour, this represents the artists and shows that they are strong and
bold. The layout of the poster and the digipak are similar as I wanted to keep the
theme and the layout the same to make it all look more realistic. The main image on
the front of the digipak is the main image that the audience will see, I have put this as
the main image on the poster as well. I have tried to show the two artists as the same
and have the same authority, I have done this by showing two different pictures that
show each of the artists in a different way, an example of this is on the cover Zac is
looking down at Jebba but in the image on the inside Jebba is looking down at Zac. In
all of the images the two artists are either looking at each other or they are walking
next to each other.

3. This is my magazine poster
and my digipak inside and the
outside design.

4. Setting - The only settings that are clearly visible is the outside where the two artists are
walking away from the camera. As they are walking away from the camera down a path,
this could represent them walking on the path to where they are going next with their
relationship. The other images are on a plain grey or white background, these are neutral
colours that are typically used in the R&B genre.
Costume - The costumes are the same in all of the images apart from one image on the
inside. All of the images are in black and white so we are not able to see the colours of
them. I have put the red jacket in colour as the audience will be able to associate a red
jacket with the single and the artists.
Lighting - For the images that were took outside we used natural lighting, this is because
we wanted it to look natural with the sunlight. The images that were took inside with the
white and grey background were took with the studio lights, this is to give the photos a
better effect and to focus more on the artists.

5. Uses and gratification - Blumler and Katz came up with this theory, it focuses more on the
audience than the actual product. They say that the audience take an active role in
interpreting media in their own lives. The audience can relate to our music video and the
song as it is about being “mesmerized” by someone, the audience will be able to relate to
this. The actions and the movements of the artists can be relatable to some teenagers today.
Both of the artists are seen taking a walk together and are going on a “date”, this can be
relatable to many teens and also adults.
Stereotypes - I have been quite stereotypical when creating this music video, this is to make
the genre of the music video very clear to the audience. An example of this is the costumes
of the artists, they are stereotypical costumes for an R&B music video. The male artists is
wearing jewellery, trainers and a hoodie, these are typical clothes that you would expect to
see in a R&B music video.

6. My products will be easily identifiable to the audience because I have created a certain
image for the artists that the audience will be able to identify. The black and white images
with the red jacket will be the image for the artists and the single. Whenever the audience
see the red jacket they will be able to relate it to the album. The colours on the poster and
the digipak are all neutral colours so anyone should be able to tell that is it an R&B music
video.
The album is called Mesmerize, this word is used to describe the way someone captures the
attention of someone else. The images of the artists show that they are mesmerized by each
other because they are always looking at each other and they are not focused on anything
else.
The logo that I have created is a monkey with a crown on its head, this is unique as there is
no other record company that has the same logo or a similar logo to us. This makes us
identifiable because the logo we have is unique.

7. These features make the artists and the album identifiable because when the audience see a
red jacket they will automatically link it to the song. Also when they see the logo they will
be able to recognise the record company and the single, album and the artists.
I am happy with the final products that I have created, the music video, the magazine
poster and the digipak. The conventions that are usually in an R&B music video are
included in my final music video and the ancillary texts.
I believe that my work does meet the expectations desired as I have completed it to the
highest quality that I am able to. After having carried out all of the research and planning, I
have applied this information to the work that I have produced.