The document discusses the effectiveness of combining a band's main products and ancillary tasks. It notes that bands establish recognizable brands through consistent logos, colors, and imagery across all promotional materials. The author's magazine advertisement and album digipack successfully link together through the use of similar acoustic rock imagery, fonts, and color schemes. Specifically, the black, white, and red colors match the gothic theme in the music video stills used on the album cover and ad. Overall, the combination of products is deemed effective because the consistent branding and imagery clearly connects them as part of a cohesive promotional campaign.

1. How effective is the
combination of your main
product and ancillary tasks?

2. Final Ancillary Products
Magazine Advert
Digipack

3. o Throughout my research it was evident that bands were
branded,, and were marketed with specific colours and
logos used throughout all forms of promotion and
advertising.
o Therefore when creating my ancillary products I had to
make sure I used this idea to create familiarity throughout
the different forms of media I had produced and clearly link
them so the brand identity was distinguishable amongst
audiences .
o It is an important factor, as the band becomes recognizable
from its band logo/house colours that repeatedly occur
through albums, posters and merchandise etc. for all the
products to work together successfully

4. Here it is clear that my magazine advert and front cover of my digipack link
together. I have purposely used the same imagery so the acoustic rock theme
carries on throughout these products. I have used the same serif font for the
name of the band but in a different colour (e.g white) , this is just to catch the
readers eye. You can also clearly distinguish the house colours that are black,
white and red, as these are the stereotypical colours that signify music as it the
red can connote love/danger and the black and white signify an old fashioned,
gothic-like theme. Therefore I have used the same colour scheme in these
products.

5. I have chosen to do this because in my music video, many of the clips are
black and white/greyscale and therefore clearly relate to the album and
advert. I have also used video still from the music video on my album
cover, e.g.,
o Through my research I have found that
bands do this so audiences identify the
relationship with the music video. Therefore I
Have followed the forms and conventions of my
Genre
o Therefore I think that the combination of my
Music video and digipack has been successful
as they work together effectively and show a
Strong and obvious connection.

6. Similarly, I have used two different shots from the video and layered them for my
magazine advert. Again, I have used similar and the same fonts for titles and
other texts so the genre of music and image of the band is translated to the
audience in the same way as the digipack, to create more of successful
advertising campaign.
Here, I think the combination of this particular product and my music video has
worked well as they are noticeably similar and

7. In Conclusion…
I think the combination of my main products and ancillary
tasks are very effective. This is because the products
are well linked through the use of typography, colours
and imagery. The products are all purposely similar as I
aimed to create a set of promotional products that
compliment each other. An obvious brand identity and
band image is established and leaves no confusion
amongst its target audience which is a key factor in
making a set of successful media products that attract
audiences and that have a sense of continuity in order
for the target audience to relate to and recognize.