The document discusses the effectiveness of various ancillary texts used to promote an album. The digipak uses a consistent pink, red, and white color scheme to create a warm, passionate atmosphere reflecting the romantic theme of the album. Shot types like medium close-ups and low angles create intimacy between the artist and audience. Lyrics are included to provide more value and attract a wider audience. The magazine ad uses the same front cover image as the digipak for consistency and recognition. Reviews are included to promote the artist interactively. The music video matches the costume code, locations, and shot types of the digipak to reinforce the artist's style and provide a bright, positive atmosphere. Opening titles imitate a popular

1. How effective is the combination of your main
product and ancillary texts?

3. DIGIPAK
My Digipak is captivating and effective due to the consistent colour scheme of pink, red and white
throughout. The use of these colours create a warm, passionate atmosphere reinforcing the
romantic, heartbreak theme of the album. Overall the digipak is bright and engaging offering my
target audience a variety of styles on each page. The majority of shot types included in the digipak
are medium close ups, close up, low angle and mid shots where the artist is providing direct
contact; these create an intimacy and relationship with the artist and target audience fulfilling their
needs of comfort and safety. The shot types are additionally impactful instantly catching the
attention of my target audience. There is a consistency with the font style used, I thought the font
‘Arial Narrow’ reflected the genre of the album providing a formality and youtuhful touch , also the
font ‘Handwriting- Dakota’ used for the title of each song provided a unique handwriting effect
which made the text seem as if the artist had handwritten it, this is emulated on the opening page
of the digipak used to produce a message from the artist. The use of high key and low lighting sets
the mood of each image mirroring the relaxed action code of the artist, with the edgy, home
environment it caputres the artist in her natural state showing an honesty to the artist and her
music. Including the song lyrics in my digipak adds appeal to my product as my audience will be
satisfied they are recieving more than just the CD. This feature will also attract a wider audience
gaining more sales ; if they arent familiar with the artist and their music they will be able to learn
the lyrics easily.

4. MAGAZINE ADVERT
For my magazine advert I used the same image that is present
on the front cover of my digipak as I wanted to conform to the
conventions of a magazine advert in order for my product to be
recognizable and professional. Both my digipak and magazine
advert effectively provide a link through the image and
consistent colour scheme allowing my target audience to be
familiar with both products, as a result of this there is no sense
of confusion in regards to what each product is advertising. I
included the fonts ‘Handwriting-Dakota’ and ‘Arial Narrow’ on
my magazine advert while including another font ‘Felt Market’
for the artists name and album title in order for my product to
have its own unique feature that makes the product individually
compelling. Although I wanted there to be a clear link between
both products I did not want it to be a imitation otherwise it
would have not been as potent. The use of convergence and
insertion of reviews alleviate the advert promoting the artist.
They provide an interactive feature enabling my target audience
to actively participate in the purchasing and research of the
artists album.

5. MUSIC VIDEO
In the production of my music video I made sure there was a consistency throughout with the costume code, mise en
scene and shot types. In each shot the model is wearing the same style of clothing used in my Digipak photos, this
promotes the artists unique style reinforcing her star identity. We filmed in lively locations finding bright walls and
houses to capture footage next to; these helped provide the same bright and positive atmosphere that was present in
my ancillary texts. It was essential that my artist stood out next to her surroundings and was the main focus therefore
we used a variety of shot types such as a medium close up to focus on the artist while having a smaller focus on the
background with it still being visible. These shots were repeated throughout the video creating an intimacy with the
audience, we also wanted to highlight features of the model which would attract the male audience conforming to
Mulveys male gaze theory. The use of pan shots in the opening sequence of my video offers an aspect of pleasure to
my target audience, as aspirers they will feel encapsulated by the different locations as they promote the message
that there are no boundaries in the outside world, a sense of freedom is advertised persuading my target audience to
one day visit these locations. We decided to include an opening title which I imitated the same font and colours used
in Rihanna’s ‘Work’ music video, as well as a convention of pop music videos it also made the video more exciting and
recognizable.