The student created a music video, digipak, and magazine advert with consistent black and white color schemes and imagery to convey a theme of sadness and link the projects together. Scenes from the music video, featuring a character expressing heartbreak in the shower, were also used on the digipak and advert. Font styles and sizes were kept consistent between the digipak and advert to further strengthen the connection. The combination of projects was effective at establishing a cohesive brand identity and narrative around depression and heartbreak.

1. Question 2
How effective is the combination of your main
product and ancillary task text?

2. My main product was my music video and my ancillary task
was my digipak and magazine advert. In my music video I
used dark colours in order to link the colour theme to the
mood of the song. My brand identity would be the black and
white theme I have used as that is continuous throughout all
my work.

3. I used lots of grey costume and furniture so that I could
create a depressing tone (9) that I wanted my character to
have as I used the dark grey brick walls in the bathroom and
the grey coat and bedding all so that it could link back to the
theme of sadness that I was trying to create(10).
(9) (10)

4. This links to my ancillary task because both my Digipak and my
magazine advert have the grey brick wall background again to
create that dark, depressing mood that the song creates also
because this background was used during the shower scenes
which is when I think the character looks and feels the most
depressed.
Throughout my music video I wanted to portray my character as
heart broken and miserable which I did by having her perform in
the shower as I felt like this had a powerful, dramatic effect on
how sad she really looked (11).
(11)

5. However I also wanted to add a more to my video than just
performance so I created more of a narrative by adding in the
scenes where she is burning pictures of her and her boyfriend
to help show the story behind why she is so sad and
heartbroken.
I then linked back to my digipak and magazine advert as the
images that are on the front and back cover of my digipak are
of the same person while she was in the shower with her hair
all wet in the same location which i believe really helped to add
that more dramatic effect I wanted.

6. I then put the images in black and white which again
makes it more depressing but also links the digipak
back to the artist of my song as Sia is known for
wearing nothing but black and white as well as her
famous black and white wig which links back to all 3
products as each product as a recurring black and
white theme to link to the artist and the sad theme
with the same person on all 3 and text throughout.

7. For my ancillary I created a magazine advert and digipak
that advertise my final product. For my digipak and
magazine advert I had a black and white style to create the
sad effect so that I could link it back to my final product
and my chosen artist as I used dark costume and make-
up. I used big bold fonts for my titles which were called
‘Myriad Pro’ in the colours white and red in order to add
some colour to the products so that they would stand out
and be eye-catching.

8. The colour red was chosen because red links back to the
colour of love and danger which is the theme throughout
my products. My main title for the artists name was edited
so that it was just the outline of the text and is clear in the
middle to represent how she is hallow inside which links
back to this theme of sadness. This was done in so that
you could still see the image behind the text which creates
a mirrored effect through the text which links back to my
music video for when she is singing into her reflection in
the mirror.

9. I also used images for both my digipak and advert from
the shower scenes that are seen in my music video
which links the ancillary task to my final product
because I have used the same character and locations
that you see in the music video as you can see the tiles
from the shower room behind the model so that you
know that it’s from the same scene. The song titles that
I chose also link back to the theme of sadness as each
song that I chose each have the same theme of love
and heartbreak.

10. My digipak and my magazine advert were both part of my
ancillary task and I linked them both together by using the
same colour scheme throughout. The colour scheme I used
was black and white which I created in order to link back to
the artist of the song as Sia is known for her big black and
white wigs and costumes (12).
(12)

11. I also added a splash of red into the colour scheme in
order to make it more exciting to look at which I carried out
through both my digipak and magazine advert. I also
linked my digipak and advert together by having images
using the same images of the same person on both
products as well as having the same image I used as my
album cover on the advert. I also used the exact same
styled and sized fonts on both my digipak and my
magazine advert which again creates a clear link between
the two so that you know that they link together.

12. In order to create a stronger brand identity there are a few
things I could change that could be made between my
ancillary tasks and my final product. I could do this by
adding more features of the colour red throughout my
music video in order to link back to the red text you see in
my digipak and magazine advert. I could also create a
stronger brand identity throughout my music video by
adding the same titles I used throughout my digipak and
advert to the beginning of my music video to introduce the
song and artist.

13. However there is also a strong brand identity throughout
my final product and ancillary task as I used the same
model from the music video for my images which gives
them a clear link. I also used the same colour scheme
throughout my music video as I did throughout my digipak
and advert which again makes a clear link between the
two so that you can identify that they go together.

14. It is important to have an effective combination because
having the combination shows that the products are linked
together where as if they weren’t combined people would
think they are separate products and wouldn’t see that
they go together. My overall theme was sadness in order
to link back to my music video and song which are each
quite depressing.

15. My house style and layout of my products was black and
white which I did throughout my ancillary tasks to create
the depressing theme I aimed for as well as linking back to
the artist as she wears black and white costumed and
wigs. I also used the colour red because it links to love
which links back to people’s sadness.