This document provides guidance on creating public service announcements (PSAs). It outlines the PSA design process, which includes selecting a topic, determining the goal and target audience, identifying key elements, outlining the PSA, storyboarding, writing a script, and producing and sharing the video. Tips are provided for determining the goal and target audience, gathering information, writing an outline and script, and developing the PSA using techniques like camera shots, lighting, and composition. Fair use of media is also discussed. The overall document serves as a workshop to teach individuals how to effectively plan and produce their own PSAs.
Introduction to Information ArchitectureAbby Covert
The first class of a 15 week course taught at Parsons, the New School for Design. Covers Information Architecture intents and beliefs as well as a comparison to the related studies of interaction design, content strategy and user research. Lastly, speaking to the role of User Experience in all of these roles.
Introduction to Information ArchitectureAbby Covert
The first class of a 15 week course taught at Parsons, the New School for Design. Covers Information Architecture intents and beliefs as well as a comparison to the related studies of interaction design, content strategy and user research. Lastly, speaking to the role of User Experience in all of these roles.
Collaborative Information Architecture (ias17)Abby Covert
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most IA professionals.
In this workshop, Abby will share her techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
Abby will share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And she’ll share techniques for practicing information architecture with clients collaboratively.
I want to focus on the soft skills that make someone good at IA. So the lessons here are really about leveling up in skill set. Including:
- Conflict Resolution in IA
- Selling IA to others in your organization
- Improving stakeholder interviews
- Facilitating Low Fidelity Conversation about language
- Visualizing language with simple pictures to get clarity
In this hands-on session at the 2016 National Collegiate Leadership Conference, participants were introduced to various free technology tools they can use to share their personal, organizational, and professional leadership stories.
Companion website of the book: http://createtolearn.online
Rooted in drawing and the visual arts, animation is the oldest of the genres and is an important part of the history of film. In animation, two‐dimensional drawings or three‐dimensional objects are presented in sequential order at 12, 18, or 24 frames per second, which creates an illusion of movement. Animation creates meaning through the imaginative use of symbols that move in time and space, creating a suspension of disbelief that compels viewer attention. Powerful story structures explain why some animated films seem timeless. Branded animated videos are widely used in the online marketplace to promote products and services. Non‐narrative videos use rich content, visual style, and clear temporal structure to attract and hold viewer attention and create learning. Today with simple drag‐and‐drop digital tools, anyone can create a simple animation. Animation is perhaps the most powerful way to represent the uncontainable diversity of the human imagination.
Understanding What It Is Like to Not UnderstandAbby Covert
The eighth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: How to have a great conversation, interviewing basics, and how to write questions that get good answers.
These slides are for a talk that I give at Macquarie University. The offer advice for presenting an academic paper and getting the most out of academic conferences, including preparing slides, basic guidelines for presenting, and taking advantage of opportunities at conferences.
How to Create an Advertisement Using the 5-W's and an HCorey Anderson
This is a SlideShare version of an interactive computer based tutorial that will help students learn, practice and reinforce skills needed to write an advertisement using who, what, when, where, why & how.
In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren't hard to learn or even tough to implement but they are also not part of many people's education.
Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of any thing. Whether you are - a student or professional, a designer, technologist or small business owner, an intern or executive - learn how information architecture can help you make sense of your next endeavor.
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Educational games and apps are a useful tool for Blended Learning, making it important to choose games in different content areas that not only align with standards and support learning goals, but engage students as well. In this session, Max Holechek, UX Designer, Ayu Othman, Art Director and Dr. Tim Hudson, explored games from a developers eyes. They discussed how game design principles can be used effectively to increase student engagement and achievement, both in the classroom and in digital environments. They shared examples of games that employ these principles in different content areas and in games that are solely developed for entertainment. They also explained how to classify and select educational games according to their purposes and needs.
Collaborative Information Architecture (ias17)Abby Covert
You’ve worked hard on the information architecture models you’ve created but haven’t been able to sell them to the client, or your co-workers. Maybe the conversation around the IA has broken down into an unhealthy debate over semantics. In another scenario, you are tasked with creating a controlled vocabulary for a large organization that has a silo mentality and a lot of legacy content. Where to begin?
These scenarios will sound familiar to most IA professionals.
In this workshop, Abby will share her techniques for getting an organization that may have different ideas about how to organize and name content to agree upon a controlled vocabulary.
Abby will share specific tools in the form of diagrams, beyond the ubiquitous sitemap and wireframe, which communicate complex ideas. And she’ll share techniques for practicing information architecture with clients collaboratively.
I want to focus on the soft skills that make someone good at IA. So the lessons here are really about leveling up in skill set. Including:
- Conflict Resolution in IA
- Selling IA to others in your organization
- Improving stakeholder interviews
- Facilitating Low Fidelity Conversation about language
- Visualizing language with simple pictures to get clarity
In this hands-on session at the 2016 National Collegiate Leadership Conference, participants were introduced to various free technology tools they can use to share their personal, organizational, and professional leadership stories.
Companion website of the book: http://createtolearn.online
Rooted in drawing and the visual arts, animation is the oldest of the genres and is an important part of the history of film. In animation, two‐dimensional drawings or three‐dimensional objects are presented in sequential order at 12, 18, or 24 frames per second, which creates an illusion of movement. Animation creates meaning through the imaginative use of symbols that move in time and space, creating a suspension of disbelief that compels viewer attention. Powerful story structures explain why some animated films seem timeless. Branded animated videos are widely used in the online marketplace to promote products and services. Non‐narrative videos use rich content, visual style, and clear temporal structure to attract and hold viewer attention and create learning. Today with simple drag‐and‐drop digital tools, anyone can create a simple animation. Animation is perhaps the most powerful way to represent the uncontainable diversity of the human imagination.
Understanding What It Is Like to Not UnderstandAbby Covert
The eighth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: How to have a great conversation, interviewing basics, and how to write questions that get good answers.
These slides are for a talk that I give at Macquarie University. The offer advice for presenting an academic paper and getting the most out of academic conferences, including preparing slides, basic guidelines for presenting, and taking advantage of opportunities at conferences.
How to Create an Advertisement Using the 5-W's and an HCorey Anderson
This is a SlideShare version of an interactive computer based tutorial that will help students learn, practice and reinforce skills needed to write an advertisement using who, what, when, where, why & how.
In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. These tools aren't hard to learn or even tough to implement but they are also not part of many people's education.
Information Architecture is a practice of making sense. A set of principles, lessons and tools to help anyone make sense of any thing. Whether you are - a student or professional, a designer, technologist or small business owner, an intern or executive - learn how information architecture can help you make sense of your next endeavor.
Games for Learning – Design Principles for Student Engagement in Blended Lear...DreamBox Learning
Educational games and apps are a useful tool for Blended Learning, making it important to choose games in different content areas that not only align with standards and support learning goals, but engage students as well. In this session, Max Holechek, UX Designer, Ayu Othman, Art Director and Dr. Tim Hudson, explored games from a developers eyes. They discussed how game design principles can be used effectively to increase student engagement and achievement, both in the classroom and in digital environments. They shared examples of games that employ these principles in different content areas and in games that are solely developed for entertainment. They also explained how to classify and select educational games according to their purposes and needs.
How To Create Your Own Video Marketing ContentMWSMediaUK
Do you want to create videos to market your business? MWS Media the friendly film and video production company help you through the video production process in this guide!
http://www.mwsmedia.co.uk/
https://twitter.com/mwsmediauk
http://www.linkedin.com/company/mws-media
Well let's get real it's a competing world and only the best can survive. We have to always try to get the most out but in a well planned and organised way. The more senior your audience, we learned, the less you should rely on your presentation deck and the more you should expect your 'PITCH' to be a conversation, showing your team’s authentic passion for the challenge or problem and their resilience for solving it creatively, together. So combine your pitch with the combination of killer presentation and impression.
Producing Powerful and Effective PresentationsHenry Osborne
Do you remember that presenter/lecturer whose presentation you slept through?
These guidelines will help to ensure that doesn't happen when you do a presentation.
Speaker GuideYou’ve been selected to give a TEDx Talk. Cong.docxAASTHA76
Speaker Guide
You’ve been selected to give a TEDx Talk. Congrats! You’re doing great so far. Now what?
Over the years we’ve come up with a few dos and don’ts on how to give a great talk.
Though these steps are in no way comprehensive, they contain some guiding principles
that have been known to work.
Step 1: Get familiar with the form »
Step 2: Develop an idea »
Step 3: Make an outline and script »
Step 4: Create slides »
Step 5: Rehearse »
Step 6: Give your talk »
Step 7: Savor the glory »
1) Get familiar with the form
What is a TEDx Talk?
TEDx Talks are a showcase for speakers presenting well-formed ideas in under 18
minutes. If you haven’t seen a TEDx Talk, go to TED.com and watch at least one. Like this
one: Phil Plait: How to defend Earth from asteroids
Why 18 minutes?
Because it works. An audience is good at focusing on one subject at a time in relatively
short chunks.
But, really, can I go over 18 minutes?
No -- it wouldn't be a TEDx Talk. The time limit is part of what makes TEDx Talks work.
And remember: Shorter talks are not lesser talks. It may only take 5 minutes to make your
point unforgettably. Like this one: Joe Smith: How to use a paper towel
2) Develop an idea
What makes a good idea for a talk?
Like a good magazine article, your idea can be new or surprising, or challenge a belief your
audience already has. Or it can be a great basic idea with a compelling new argument
behind it.
An idea isn’t just a story or a list of facts. A good idea takes evidence or observations and
draws a larger conclusion.
Do I need to be an expert on my topic?
You do not need to be the world’s foremost expert on the topic, but you do have to be an
expert. Please remember that the audience relies on you to give accurate information, so
whatever you say in your talk, please fact-check — especially facts you may take for
granted: statistics, historical anecdotes, scientific stats. If you're drawing an example from
a discipline that is not your main area of knowledge, use research from widely accepted
and peer-reviewed sources, and, if at all possible, consult with experts directly.
Is my idea ready?
http://www.ted.com/talks/phil_plait_how_to_defend_earth_from_asteroids.html
http://www.ted.com/talks/phil_plait_how_to_defend_earth_from_asteroids.html
http://www.ted.com/talks/joe_smith_how_to_use_a_paper_towel.html
http://www.ted.com/talks/joe_smith_how_to_use_a_paper_towel.html
Write your idea down in one or two sentences. Ask yourself three questions:
Is my idea new?
Are you telling people something you're pretty sure they have not heard before?
Is it interesting?
Think about how your idea might apply to a room full of varied kinds of people. Who might
be interested in it?
Is it factual and realistic?
If you are presenting new research, make sure your idea is backed by data and peer-
reviewed. If you are presenting a call to action, make sure it can be executed by members
of your audience.
If you ans.
Presentation on information literacy trends and research given at Augustana College, April 4, 2014 for the New Directions in Information Fluency conference.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
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How to Create Map Views in the Odoo 17 ERPCeline George
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Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2. What are public service announcements
and what is their function?
How many of these phrases ring a bell?
"This is your brain. This is your brain on drugs“ Any questions?"
“Friends don't let friends drive drunk.“
"A mind is a terrible thing to waste.“
"You could learn a lot from a dummy."
3. Purpose of the lesson
Whether you have experience with viewing PSA’s, creating
PSAs or know nothing about them, after this lesson, you
will be better able to:
• Recognize the elements and purpose of PSAs
• Recognize how to identify key scenes and characters
• Recognize how to outline a PSA
• Recall the storyboarding process
• Recall the script writing process
4. PSA Definition
• PSA's are produced using a variety if media and distributed through radio,
television, and the internet.
• In the past it was much harder to get message out because of technology
and skill requirements. Now lower costs, easy to use tools, and free
distribution on the web have made it pretty easy for anyone.
• The most common topics of PSAs are health and safety!
• Can you think of other problems that need to be talked about!
Public service announcements (PSAs) are
short messages often produced by an
organization, and distributed for free to raise
awareness, and change public attitudes or
behavior towards a (often controversial) social
issue!
5. The PSA Design Process
What steps go into making a PSA video?
These are the parts of the PSA design process:
1. Select a PSA topic
2. Determine goal of PSA
3. Determine target audience
4. Identify key scenes and characters
5. Outline the PSA
6. Storyboard
7. Write Script
8. Audio Production
9. Video production
10. Post-production
11. Share a video via the web
12. Produce a video DVD
6. Get inspired!
Think about what types of PSA’s you’ve seen in the past.
How was the message conveyed.
Select one that interests your group and why?
Use example PSA’s from LibGuide
Present PSA to the class
7. Are you ready to start planning your PSA
video?
This part of the lesson will help you identify elements of
video pre-production including:
• Determine what your subject is
• Determining the goal
• Determining the target audience
• Outlining
• Scripting
• Assigning roles
• Practicing the script
8. Determining the Subject & Goal
• What issue are you speaking about?
• Have a group discussion about what issues
are important to you
• Ask yourself reflecting questions:
• What do you want it to accomplish? Once you
know the goal, then you can figure out how the
PSA can achieve it.
• Why is this important?
9. Determining the Target Audience
• Who is this aimed at?
• What type of people are you hoping to reach
through your PSA?
• This will help you focus in both your desired
media outlets, and also upon your PSA content.
• How will this message help them?
10. Goal and Target Audience Example
Texting and Driving Prevention
Goal: Convey the message that
texting while driving isn’t
multitasking, it’s essentially
driving blind.
Target audience: This campaign targets young adult drivers with
a focus on texting and driving prevention. Young adults live in a
connected world where multitasking is the norm. This manifests
in the car where they recognize texting and driving is dangerous,
but do it anyway.
11. Some more tips
• Questions to think about when determining goal:
• Your first question must be, “Is this message important enough to
broadcast?”
• Your second question must be, “Is this message relevant to the
broadcast audience?”
• Deliver one core message
• Use clarity-communicate well
• Decide how controversial you want to be
• Keep it simple
Lets work in groups on the subject, goal and target
audience worksheet located in LibGuides
Refer to “Step 1: Subject-Roots and Shoots”
12. Planning the outline
• Choose points to focus on.
• Identify key scenes and characters
• Don't overload the viewer with too many different
messages.
• Make it interesting-Use a catch phrase and hooks
• Discuss with your group how you would like to
produce your videos.
• People speaking about the subject, a skit, or record
voices to be played with images and video.
• Get an idea of what media will need created
13. Gather Information
• Pull information from sources that address the leading
questions.
• Keep track of sources
• .org, .edu, .gov sites can be very useful
• Example [your term here] site:org
• Check your facts. It's extremely important for your PSA to
be accurate.
• Is the information up to date?
Lets work on gathering some information
Refer to “Step 2: Notes-Roots & Shoots”
14. Writing the outline
• Not word-for-word narration, but only the summary content
of the narration.
• Decide location or setting
• Decide style: Interview, Documentary, Man-on-the-street,
Flashback, Talk Show, News, Training, Advertisement,
Infomercial
• Decide tone: Humorous, Serious, Light-hearted, Matter-of-
fact, Sad, Mad
• Keep the length in mind! Can you do everything in 30 secs?
60 secs?
Write Outline-group activity use outline worksheet in Libguide
Organize your notes (see Roots and Shots Step 4)
15. Storyboard if necessary
• Create a sequence of drawings and directions that
represent your PSA topic
• Shot log-what type of shot
needed
16. Write Script
• Create a 30-60 second script of the spoken dialog
• Can write 2-column script-see example
• Use Real language
• Don’t have to have a lot of dialogue
• Only narrator dialogue?
• Use Emotion
• Make it personally relatable
• Practice Script prior to next session
• Assign Voice and acting roles
Refer to “Step 5: Script-Roots & Shoots”
Length of PSA 10 seconds 15 seconds 20 seconds 30 seconds
Number of Words 20-25 words 30-35 words 40-50 words 60-75 words
17. Next steps
Gather Media
• Need a completed script
• Identify images, video and music to be included in video
(royalty free? write down sources)
• Get an idea of what media will need created
• Make a shot list what shots will be taken
• Medium range, long range, etc
• Get flash drive, portable hard drive cloud storage
• Checklist and additional resources (Step 6: Roots and
Shoots)
• We’ll start video development process (iMovie, etc)
18. Fair Use Factors
1. Purpose and Character of the Use (education or
commercial).
2. Nature of the Original Work (Factual, creatives)
3.Amount and Substantiality of the Portion Used (small
proportions, no set guidelines.
4. Effect of the Use on the Potential Market For or Value Of
the Source Work (will it impact sale of orginal)
5. A derivative work is transformative if it uses a source
work in completely new or unexpected ways.
Importantly, a work may be transformative, and thus a fair
use, even when all four of the statutory factors would
traditionally weigh against fair use!
21. Gathering Media
• Get an idea of what media you can gather from the web
• Identify images, video and music to be included in video
(write down sources) and where you can get it.
• Are these royalty free?
• If not, always cite media used
• Use Creative Commons search
http://search.creativecommons.org/
Let’s try it! Creative Commons search
22. Creating Media
• Get an idea of what media will need to be created
• Media Specification document
• Will you be only getting still
images? Video also?
• Don’t get too much media-shoot 5-6 second scenes.
• Plan on each image being on the screen for about 5-6
seconds
23. Developing Composition
• Six Visual Elements (art elements)
• Principles of Visual Elements as ways to work with and
arrange the elements. These are the basic visual
materials with which to make art.
• Can you think of anything visual that does not use of one
or more of these elements?
24. Developing Composition
• Emphasis - It is about dominance or visual influence.
Most artists put it a bit off center and balance it with some
minor themes to maintain our interest.
• Harmony - pleasing visual combinations are harmonious.
Using a theme with variations often produces harmony
and motion.
25. Developing Composition
• Unity – when nothing distracts from the whole you have
unity. Unity without variation can be uninteresting. Unity
with diversity generally is more engaging
• Opposition & Contrast - contrasting
Visual concepts can be used to get emphasis.
26. Developing Composition
• Balance is the consideration of visual weight and
importance. It is a way to compare the right and left side
of a composition.
• Asymmetrical balance
• Above both sides are similar in visual weight but not
mirrored. It is more casual, dynamic, and relaxed feeling.
• Symmetrical. Below both sides are similar in visual
weight and almost mirrored. Look more stiff.
27. Developing Composition
• Type can set a mood or balance. It creates a genre about
an artwork. Be sure to have it organized and neat or it
may be hard to read or distinguish.
28. Developing Composition
LAYOUT AND PLACEMENT
Articulate the ways in which your layout does any/all of the
following:
GOOD DESIGN
• Directs the reader
• Provides clear emphasis
• Conveys the message
• Makes text memorable
• Sets an appropriate tone
• Helps persuade the reader to take the text serious
29. Camera Techniques
• Zooming and panning
• Pan short for Panoramic
• Pivots horizontally on tripod moving from left to right or right to left
• Best used to follow action or movement-allow extra space ahead
• Tilt it vertical on tripod
• Use zoom to get frame tighter-used with tilt to keep rule of
thirds
30. Using natural lighting
1. Work With Direct Sunlight
For example, if you place your subject between you and the sun, you can create a perfect
silhouette shot as shown above.
2. Seek Open Shade For A Softer Light
Open shade is a spot that is out of direct sunlight, but still allows enough ambient light in to
create a situation similar to an overcast day.
3. Make The Most Of Overcast Sunlight
A fully-overcast day provides you with more options for placing your portrait subject as the light
is spread more evenly across the area. You may end up with a somewhat “flat” or low-contrast
image, but that is easily corrected
4. Use Window Light For Indoor Portraits
When using this type of lighting, keep in mind that you may not want your subject directly in
front of the light, unless you’re creating a silhouette of course.
It can be more effective to position your subject so that they’re illuminated from the side,
thereby creating a bit of visual tension which can be more pleasing to the eye
5. Shoot During Magic Hour
Another golden rule of photography is that the most dramatic light is typically found in the first
and last hour of sunlight each day, due to the longer shadows cast by the sun as it sits low in
the sky. We call this these times of the day “magic hour.”
https://iphonephotographyschool.com/natural-light/
36. Types of shots
• Pay close attention to the camera angle and objects in the
background that can be distracting
37. Camera Techniques
• Proper lighting
• Sun light is always the best source
• Its nice to have one type of light in room
• Key light: a single light positioned higher than the subject and viewer
(camera) somewhat off to the side.
• Fill light: half as bright as key light and moved farther away from subject
• Back light: used if there’s not enough separation between the talent and
the background
38. Best Practices fordevelopment
• Camera audio
• Can be issues on site when using camera audio
• Animating Still Photos-Ken Burns Effect
• Envision your scene and discuss with group
• Practice zoom before shooting- I like to test final zoom spot first
then pull back
• Rehearse or do a video walkthrough without recording
• Encourage the use of a shot log to plan shots ahead of time
• Check out camera and test on your own prior to shooting the
scenes.
• Remember to keep your video flowing.
• Have an introduction (something to grab the attention)
• Useful information in the body, such as statistics or testimonials
• Wrap it up with a clear message at the end
39. Processing
• Go to the Digital Studio (You can reserve studio
from website) Room 176 (Digital Studio) -- 2
computers
https://www.wiu.edu/library/forms/digital_commons/
request.sphp
• Check out Yeti studio microphone equipment
(headphones and microphone),
get door unlocked
• Setup Project
• Boot up computer
• Set up backup
• Connect cameras
40. Build and EnhanceMovie
• Compile the timeline
• Select clips from events and pull to
project timeline
• Add any images to timeline from USB or
other storage area
• Add any graphics and titles
• Add transitions between clips
• Video Editing Effects video
• https://www.youtube.com/watch?v=
BDO6RVE4c5c
• Select transitions carefully
• Make any audio or video clip
adjust
• Remove camera audio from video clip
• Add your own music
• Preview entire video
41. Audio Recording
• Use onboard audio or external
microphone
• Be sure you have signal (green)
Plug headphones into
microphone for a monitor
• Click the clip you would like to
begin narrating-little mic will
appear
• Make sure you have both left and
right audio (stereo)
• Adding background music
• Use music only when it enhances
the impact of the message.
• Add any Sound effects
42. Sharing and Saving YourProject
• Sharing your video
• Export video from “Share” or Export
menu
• Login and upload to You Tube
account
• Give your video a description and tag it
• Copy url and share video with others or
embed to website.
• Save files to USB drive for later use
• Navigate to project folder on USB drive
or other storage and save final version.
These widely recognized slogans from national public service announcement campaigns by the Ad Council have become a part of our culture.
Show brain on drugs and drinking PSA
Ask:Why are these important? How connected to your life?
Brain storming activity
Mindmeister-5 Min - Create mind map that includes shows the main parts of the PSA production process. Add content to map as students shout out in class.
LibGuides Link Box
Find a PSA you really like as group
What was the PSA about?
What was the purpose?Who is the audience?How was it filmed-media used?
Think about who were the key characters of the PSA and the scenery.Who sponsors the most PSA’s, businesses, organizations, the government? Where are the messages coming from?
20 minutes
Use worksheet-group activity for goal and target audienceTake break
A hook is whatever you use to grab the viewer's attention.
How are you going to keep them from changing the channel or leaving the room or letting their attention drift when your PSA comes on?
A hook can be something funny, it can be catchy music, it can be a shocking statistic, it can be an emotional appeal -- whatever makes the listener or viewer interested enough to watch or listen to the rest of your PSA.
List all the possible messages you'd like to get into the public mind, and then decide on the one or two most vital points.
Library ID Video: http://youtu.be/YYmoEzhvdVA
“I learned it from watching you” http://youtu.be/PEojLBUPzLY
Instructor guided searches
Definition-A narrative or outline form that describes the entire production from the point of view of the learner.
Organize you notes-Use “Roots and Shoots Step4”
Intro-Tell what your topic isBody-Reasons and facts why your topic is importantClosing-Persuade audience to take actionCredits-List sources and references, provide contact information
2 ways of developing pre-production ideasShow how we storyboard and script together
Show script example from LibGuide
Demonstrate Creative Commons searching and how to cite
Show Shots needed list from LibGuide