The document outlines essential tips for creating effective presentations, emphasizing simplicity, clarity, and strong visual elements. It advises on the limited use of text, transitions, and animations while utilizing high-quality graphics and consistent themes. Additionally, it stresses the importance of a cohesive brand message and effective communication techniques, including the appropriate use of colors and fonts.

1. “Producing Powerful and
Effective Presentations”
Henry Osborne

2. 1. Keep it Simple
Your slides should have
plenty of white space, or
negative space.

3. 2. Limit Bullet Points
and Text
“The best slides may
have no text at all.”

4. Goals and Objectives
• State the desired goal
• State the desired objective
• Use multiple points if necessary
• Any relevant historical information
• Original assumptions that are no longer valid
• Summarize the results if things go as planned
• What to do next
• Identify action items
• State the vision and long-term direction

5. Microsoft PowerPoint
•In PowerPoint, as in most other presentation software, text,
graphics, movies, and other objects are positioned on
individual pages or "slides". The "slide" analogy is a
reference to the slide projector, a device which has become
somewhat obsolete due to the use of PowerPoint and other
presentation software. Slides can be printed, or (more often)
displayed on-screen and navigated through at the command
of the presenter. Slides can also form the basis of webcasts.
•PowerPoint provides two types of movements. Entrance,
emphasis, and exit of elements on a slide itself are controlled
by what PowerPoint calls Custom Animations. Transitions, on
the other hand are movements between slides. These can be
animated in a variety of ways. The overall design of a
presentation can be controlled with a master slide; and the
overall structure, extending to the text on each slide, can be
edited using a primitive outliner. Presentations can be saved
and run in any of the file formats: the default .ppt
(presentation), .pps (PowerPoint Show) or .pot (template).

6. 3. Limit Transitions and
Animations
Use object builds
(animations) and slide
transitions judiciously.

7. Presentation Software
• Microsoft PowerPoint
• Apple KeyNote
• OpenOffice.org Impress
• Corel Presentations

8. 4. Use High Quality
Graphics
Never simply stretch a
small, low-resolution
photo to make it fit your
layout.

9. Developing Brand You
Ask yourself these questions?
• Who am I?
• What do I believe in?
• What are my values?
• What’s my passion?
• What am I great at?
• Where do I want to
go?
• What’s my essence?

10. Developing Brand You
Ask yourself these questions?
• Who am I?
• What do I believe in?
• What are my values?
• What’s my passion?

11. 5. Have a Visual Theme
Use a consistent theme
throughout your
presentation.

12. 6. Use Appropriate
Charts
Always ask
yourself, “How much
detail do I need?”

13. Communication
Verbal
7%
Vocal
Visual 38%
55%

14. Sales for June, 2004
North
West
East
0 200 400 600

15. 7. Use Color Well
Color evokes feelings.
Color is emotional.

16. What do you think?
• Item one
• Item two
• Item three
• Item four

17. 8. Choose Fonts Well
Use the same font set
throughout your entire
slide presentation.

18. Font Types
A Serif Font
Times
Sans Serif
Sans Serif
Arial Black; Arial

19. This font looks nice up close
but when projected….not so
nice to read.

20. 9. Use Video or Audio
Use video and audio when
appropriate.

21. 10. Spend Time in the
Slide Sorter
“People comprehend better
when information is presented
in small chunks or segments.”
Segmentation Principle

22. Improve it by breaking it

23. Other Tips
• Your audience can read
• Know your presentation
• Be conscious of people
with disabilities

24. “Producing Powerful and
Effective Presentations”