The document provides an introduction and agenda for a video production workshop. It discusses using video storytelling for health, best practices for video production including shooting techniques, lighting, sound, and editing basics. It also covers uploading videos online and issues around informed consent. The workshop includes interactive activities like introductions, a scavenger hunt, and breakout sessions to learn editing on different computer platforms. The goal is to teach participants how to strategically use video to communicate health messages and inspire action.

1. INTRODUCTION TO VIDEO
PRODUCTION WITH DIGITAL
CAMERAS, “POCKET” CAMCORDERS
AND SMARTPHONES
April 17, 2012

2. Introduction Activity
Turn your camera on
Ask the person to your right:
* What is your name?
* What organization do you work at?
* What are you most passionate about doing
with video?
Make sure everyone at your table has a chance to
answer and videotape!

3. Agenda
• Welcome and Introductions
• Using Video Storytelling for Health
• Video Production Best Practices
• Scavenger Hunt
• Editing Basics
• Uploading Videos Online

4. Using Video Storytelling for Health
• Using stories is a powerful way of
conveying information:
emotion, message, relevancy
• Video is a communications medium that
has the potential to do what other
mediums like printed text can not
• Number of people watching, sharing
online video is growing

5. YouTube is the #2 search engine after Google

6. How relevant for work in public health?
• Fundraising
• Document the difference you’re making
• Build relationships
• Advocacy
• Catalyze action
• Public education

7. CDC
YouTube
Channel
National Suicide
Prevention Lifeline
YouTube Channel

8. What kinds of stories can you tell?
• Impact of programs
• Call to action
• An event that took place
http://www.startstorytelling.com/

9. How are videos being used?

10. Issues of consent
• Are you shooting in a public space?
• How do you intend to use the video?

11. • Working with technology
is inherently challenging
• View them as happy
accidents
• Get comfortable being a
learner
• Practice, practice, practice
!
• Build a community of
support

12. You’re drawing on many skills
you already possess:
 Planning
 Logistics
 Building relationships
 Creativity
 Expression
 Managerial

13. You’ll want to be strategic!
Plan the Shoot > Shoot the Plan > Edit the Planned Shoot
Pre-
Post-
Productio Production
Production
n

14. • Why are we doing this?
• Is video the right medium?
• What do we hope to inspire, make happen?
• What will we do with the video when it’s done?

15. Video Production Best Practices
• Shooting
• Lighting
• Sound

16. Shooting Activity Cards:
• You may already be familiar with these!
• Work as a group and match the visual card
with a corresponding name card

17. Getting Started
• Planning-what are you
going to shoot?
• Preparing your shot list
• Staging and how best
to tell your story

18. Framing and composition

19. Framing and composition
Why does this matter?
What is included in the frame determines focus and
defines emotional context

20. Rule of Thirds
• Guide for framing your visual point of interest
• Frame is divided into nine imaginary sections
• Visual points of interest placed 1/3 or 2/3 of the way u

22. Headroom

23. What’s in the background matters
• Does it add or take away from the scene?
• Anything incongruent or distracting?
• Make sure the camera, microphone is not in frame

24. Camera Shots
• Tell a story with the shots you choose
• Use a combination of shots
• Look at the shots in the handout and the
Field Guide
• Think back to the card activity

25. Camera Angles
• They convey certain feelings or facts depending
on which is used
• Eyeline is also important

26. Camera Movement
• Pans
• Zooms
• Tilts
• When is movement ok and not appropriate

27. Using a tripod
•When is it best to
use?
•Use your body as a
tripod

28. What the camera sees
• Certain patterns and
colors don’t look good
on camera
• Better choices:
solid, neutral colors

29. Capturing B Roll/Cutaways
• Plan for it
• Adds to the story
• Important for editing

30. Think about editing
when you’re wearing
your director’s hat
• Hold the shot long
enough
• Ask yourself:
How does this shot add
to the story?
Have I gotten enough
coverage?

31. Tips for shooting footage for posting online
• Fill the frame-tight shots are better

32. Tips for shooting footage for posting online
• Limit pans and
zooms
• Unnecessary
movement can
slow down the
video stream
• Shorter videos are
better-under 5
minutes

33. Lighting Best Practices Activity:
• There are a bundle of Lighting Activity
Cards on your table. Each visual card has a
matching card labeled with the name of the
specific lighting tip, practice captured
• Take a few minutes and work as a group at
your table to match the visual card with a
name card that looks like the best match

34. White balance
• White contains all the
colors-if the camera obtains
a true white it can read
other colors true
• It may be an auto function

35. Indoor/Artificial Lighting
and
Outdoor/Natural Lighting

36. Indoors or
Artificial Lighting
How to get good lighting under these circumstances

37. 3 Point Lighting
• Key
• Background
• Filler

38. Other Tips
• Position someone wearing glasses so camera not reflected
• Be aware of reflective surfaces
• Be attentive how light will change over the course of
shooting…morning to afternoon, shadows

39. Anything to note?
Take a couple minutes
and jot down a tip that
was really helpful
OR
Write down something
you’d like to learn more
about

40. Getting Good Sound/Audio
• Very important
• Do a preview of the location-any noisy
equipment, ambient noises, fans, etc?
• Do you need to change location?

41. Tips for Getting Good Audio
• Use an external microphone vs. on camera microphone
• Get close to your subject
• Set and test sound before shooting-wear headphones!

42. More Tips
• Eliminate distracting ambient noises if possible
• Be attentive to any loud jewelry
• Motivate background sound…also helps frame the story
• Capture room tone; wild sound

43. Scavenger Hunt
• Work in a pair to
capture footage
• Have fun getting a
combo of shots!

44. Editing Basics
• We’ll have two breakout groups for PC and Mac
users
• You’ll work on learning the basics of editing with
sample footage
• The footage you’ve gathered today will be
perfect to continue honing your new editing
skills after the class!

45. Congratulations!
You’ve just crossed the bridge into new creative territory!

46. Uploading Videos Online
• YouTube
• Vimeo
• Facebook

47. • Nearly 500 million unique users a month on
YouTube
• With YouTube Insight, can run analytics on
viewers of your videos

48. • Create an account
• Get familiar with the account settings and
recommendations
• If account is for your organization, do not
use a personal email address
• Set up a channel!

49. Informed consent and posting videos online
 Disclosure
 Voluntariness
 Comprehension
 Competence
Tips from the WITNESS Online Video Advocacy Guide online at:
http://videoforchange.wordpress.com/3-film/top-15-interview-
tips/informed-consent-process-tips-and-suggestions/

51. Thank You!!
Lisa Peterson
lisapeterson@berkeley.edu
Chihiro Wimbush
chihiro_wimbush@yahoo.com