The document provides guidance for evaluating a media project through a blog post. Students are instructed to write 6-7 blog posts answering 7 questions about their project using a variety of presentation methods. They should discuss what went well and could be improved for each answer. A range of media like text, video, avatars, and podcasts can be used. The questions cover topics like how the project relates to real media genres, how it represents social groups, what company might distribute it, the intended audience, how the audience was attracted, what was learned about technologies, and reflection on progress from a preliminary task.

1. Evaluating your project
• Evaluate project primarily via blog
• 6/7 posts covering 7 questions
• Use a range of presentational methods
• Evaluation worth 20 marks - should be in-depth
and detailed
• For each answer, outline what you did well and
what you might have improved

2. Evaluation methods
• You should aim to use a range of media
platforms. These could include:

3. Text
• Avoid long sections of text
• If using documents, embed on your blog
via sites like scribd.

4. Video
• Attempt vblogs where you see fit
• Upload work onto Vimeo and embed
• Could create director’s commentary using
e.g. VoiceThread

5. Avatars
• Don’t like to be on camera? Use an
avatar!
• Narrate or use text to speech conversion
tools at (e.g.) Voki or readthewords.com
• Alternatively, could record podcasts using
e.g. SoundCloud

6. Answering the questions
• Questions should be addressed using a
range of presentation methods/
techniques to demonstrate creativity and
skill through implementing use of ICT

7. 1 - In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
• Summarise genre research, including:
– what you found out;
– what types of codes and conventions were common in your
chosen genre
– how they influenced you
• Cover the key concepts
• Use media terminology accurately at all times
• What opening sequences did you look at to help you –
why were they useful?
– Compare your piece with pieces you researched
• Reference all sources
• Question would be perfect for a video approach/
comparison with commentary

8. Question 1 continued…
• Explain how you developed your sequence
to match that of real movies of the same
genre (techniques, camera shots, editing,
sound, mise en scene).
• Have you tried anything different that
challenges the genre or gives it new life?
• Could break your opening down into 9 key
moments, like www.artofthetitle.com

9. 2 - How does your media product
represent particular social groups?
• How have you represented the characters in
your films?
– Is it positive or negative representation?
– Did you use stereotypes?
– How did you position the audience?
– What technical skills helped you construct
representation of your character?
• Attach screen grabs of characters and consider
also mise en scene - costume/make up/ setting
as well as persona
• Prezzi would be good for this question

10. 3 - What kind of institution might
distribute your media product & why?
• What research did you do into institutions
(the companies that make the films)?
– Why did you chose a particular company -
what’s their ideology and background?
– Mention and list the type of research sources
you used, i.e., www.imdb.com
– Did you use the institution logo at the start of
the film and/ or create your own?
• You should talk about production,
distribution and exhibition if you can

11. 4 – Who would be the audience for
your media product?
• This is an opportunity for you to detail the audience
research you have conducted both before/ after making
the product
– Think about age rating and the BBFC, use their criteria to help
you
– Give a profile of the type of person who would enjoy your film;
similar films they like and would pay to see.
• Did you conduct any questionnaires about type of films
your audience like?
– This is a chance to discuss any uses and gratifications and
psychographic profile of your target audience.
– You could use interviews/ vox pops to justify your answers

12. 5 – How did you attract/address your
audience?
• What was within your media product that
appealed to them?
– Relate this back to genre and conventions as
well as representation - will the audience be
satisfied?
• What other techniques made your film
appealing?
– You could screen your piece to members of
your audience and film their reactions
– You could use a presentation tool to highlight
particular choices you made

13. 6 – What have you learnt about
technologies from the process of
constructing the product?
• Consider and discuss all the technologies used
– What software and hardware did you use?
– List any technical difficulties you encountered/ things
you learned
• Did you realise so much work went into creating
similar media products?
• Assess your technical skills: are there any shots
or edits you are really proud of?
• What would you do differently to improve or alter
your product?
• Were there any limitations to your creativity?

14. • Assess your technical skills: are there any
shots or edits you are really proud of?
• What would you do differently to improve
or alter your product?
• Were there any limitations to your
creativity?

15. 7 – Looking back at your prelim task,
what have you learnt in the progression
from that to the final product?
• Insert a link to your original preliminary exercise,
perhaps use voicethread or show screenshots.
• Comment on how you found the preliminary exercise
and describe what the hardest thing was to overcome?
• Were you happy with it? Be totally honest and pick apart
the good and bad elements of it. This is an evaluation.
• How does your final 2 minute film opening demonstrate a
progression in the standards of filming compared to your
preliminary.
• Again, you can use screen grabs to illustrate specific
points or make a comparable.
• Lastly, what do you think you have learnt from
completing the coursework overall?

16. Include all references
• Comprising websites you used to help with
research and planning
• Voicethread, YouTube, Scribd, Wix,
Slideshare links must be checked.
• Include any other information or media
that you feel is relevant to your project at
the end, including acknowledgements and
thanks linked to the project.