Visual literacy is the ability to interpret and make meaning from visual information like images. It involves encoding thoughts into visual form and decoding meaning from visuals. While there is no single definition, visual literacy allows people to "read" pictures and communicate through visual processes. It is important because we live in an increasingly visual culture surrounded by images. Studying visual literacy helps understand complex information and the world through signs, symbols, and other non-textual forms of communication.
This is a sample question on case study material. For my case study I chose Broadcast Fiction - specifically Crime/Drama. The series I analysed were Dexter, The Killing, Mentalist, Criminal Minds.
This is a sample question on case study material. For my case study I chose Broadcast Fiction - specifically Crime/Drama. The series I analysed were Dexter, The Killing, Mentalist, Criminal Minds.
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
Film Language: Mise-En-Scene explanation and examples.Ian Moreno-Melgar
A long and detailed look at what mise-en-scene is and how it can be looked at in different aspects of film language. The presentation is split into the areas of Setting & Props; Costume, Hair and Make-up; Lighting and Colour; Positioning of Objects and People; Facial expression and Body
Language. Each section contains a range of examples (many of which are gifs and videos which obviously won't play on here) and some activities for students to engage with.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
Film Language: Mise-En-Scene explanation and examples.Ian Moreno-Melgar
A long and detailed look at what mise-en-scene is and how it can be looked at in different aspects of film language. The presentation is split into the areas of Setting & Props; Costume, Hair and Make-up; Lighting and Colour; Positioning of Objects and People; Facial expression and Body
Language. Each section contains a range of examples (many of which are gifs and videos which obviously won't play on here) and some activities for students to engage with.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
Marguerite HelmersThe Elements of Critical ViewingMargueri.docxinfantsuk
Marguerite Helmers
The Elements of Critical Viewing
Marguerite Helmers (1961- ) is Professor of English at the University of Wisconsin, Oshkosh, where she teaches courses in Visual Rhetoric, The Rhetoric of Literature, and Film & Literary Studies. She has edited the two scholarly texts: Intertexts: Reading Pedagogy in College Writing Classrooms (2003) and The Traveling and Writing Self (2007). The following essay is adapted from Chapter Two of her book The Elements of Visual Analysis (2006).
A New Language
When you look at a family photograph, an image in an advertisement, or a poster on a coffee shop wall, what do you see? How might you turn your initial positive or negative reaction into a critical process of analysis? Critical viewing entails looking closely at an image to comprehend its structure and to evaluate the information presented. “What you see is a major part of what you know,” writes Donis Dondis, author of a popular visual studies handbook. Our goal is to move from being passive consumers of images to active interrogators. This takes study. Initially, if possible, we should think consensually and sympathetically, reading the image in the way that it appears to be intended to be read, avoiding critique until after we examine the elements of the image. This process involves a degree of intellectual largesse on our part, meaning that we grant to the author of the image our attempt to understand his or her judgments, even if we disagree. Thinking consensually is not always possible, especially when we view images of war, strife, and privation, because the images cause us to react with horror and outrage. Yet, our repulsion can be an agent for meaningful change as we seek to investigate the conditions under which images were created and disseminated.
Even though we begin by examining what the creator may have intended, we need to keep in mind that there is never a single interpretation of an image, so our goal is not to discover the right interpretation, but to offer potential readings of an image.
The goal of this chapter is to help you establish a process and develop a language for examining visual images. You not only want to describe what is there before you, you also want to understand why the creator made certain choices. Sylvan Barnett, the author of several texts on analyzing fine art, writes that we “see” with more than our eyes: when we look at objects and images, we engage emotions, memory, and ideology (the system of values and beliefs into which we have been educated).
Before continuing with your work, remember two things. First, to see images in their original contexts. While digital technology has made it possible for many art galleries, museums, and image lovers to put high-quality color images of paintings, photographs, and sculpture online, they all appear on the same small, flat screen. Missing is the context of viewing: the hushed tones of the art museum or the buzz of the coffee house. The ambient no ...
i am not sure where i have acquired this so if you are the audience i apologise for not citing your creative and intellectual rights. I suspect I found it somewhere on here
Visual literacy is the ability to understand and use images including the ability to think, learn and express oneself in terms of images”.
Visual displays are effective for enhancing the learning of text information.
Presentation on information literacy trends and research given at Augustana College, April 4, 2014 for the New Directions in Information Fluency conference.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. A definition?
Visual literacy is the ability to interpret, negotiate, and
make meaning from information presented in the form
of an image. Visual literacy is based on the idea that
pictures can be “read” and that meaning can be
communicated through a process of reading.
The term “visual literacy” (VL) is credited to John
Debes, who in 1969 offered a tentative definition of the
concept: “Visual literacy refers to a group of vision
competencies a human being can develop by seeing
and at the same time having and integrating other
sensory experiences.”
3. Why and How
We live in an increasingly visual culture.
We are surrounded by images everywhere in our
lives.
Studying visual imagery helps better understand the
complexities of their world.
Visual Literacy is based on…
Encoding (expressing their thoughts and ideas in
visual form)
Decoding (translating and understanding the
meaning of visual imagery).
4. A lack of definition?
Because multiple disciplines such as
education, art history and criticism,
rhetoric, semiotics, philosophy,
information design, and graphic design
make use of the term visual literacy,
arriving at a common definition of visual
literacy has been contested since its
first appearance in professional
publications.
5. The Multimodal Perspective
Scholars stress the necessity of accepting
the co-presence of linguistic literacies and
visual literacies as interacting and interlacing
modalities which complement one another in
the meaning making process.
6. Some examples
Visual literacy is not limited to modern mass media
and new technologies. Even though the name visual
literacy itself as a label dates to the 1960s, the
concept of reading signs and symbols is prehistoric.
Animal Drawings
Signs and Symbols
Brands and Logos
Graphic Novel And Comics
7. Uses
Example - An image can be used to show what an idea might
look like. The picture may be used to illustrate a concept that is
being described within a text or strengthen a point of which the
author is trying to persuade his or her audience.
Evidence - An image can be used to add new information.
The picture may be used to represent data that is being
described within a text or highlight one aspect of an argument
of which the author is trying to persuade his or her audience.
Expression - An image can be used to express a feeling or
attitude. The picture may be used to stylize information that is
being described within a text or make an ironic or emotional
comment on the point of which the author is trying to persuade
his or her audience.
14. Structural Elements
Shape - the basic geometric shapes, such as
triangles, squares, and circles, that are apparent in
a visual image's composition