Do you want to create videos to market your business? MWS Media the friendly film and video production company help you through the video production process in this guide! http://www.mwsmedia.co.uk/ https://twitter.com/mwsmediauk http://www.linkedin.com/company/mws-media

1. The Video
Production Process
With Hayley
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MWS Media
present

2.
Checklist
So you’re thinking about making a video? Great! Here’s our
guide to try and help you consider, plan and allow time for your
video.
Coming up with an idea and creating a video is a creative
process but you need to be organised and plan enough time
and resources to help you make the video the best it can be.
Here is a checklist of things you’re likely to need to carry out in
order to help your video production process.
1) Come up with an idea (Creative)
2) Organise everything (Planning and Scheduling)
3) Shoot the video (Production)
4) Edit the video (Post Production)
5) Distribute the video (Distribution)
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3. So!
First, you need an amazing idea!
Purpose and Style
What is the aim of your video? Is it to raise awareness,
inform, entertain, to encourage your audience to buy?
This will dictate the style of video, your content and tone.
Target Audience
Try to keep in mind your target audience. Who are you
trying to appeal to? Do a little research to find out what
they like, what might appeal to them, the styles of video,
length, where they watch etc. It’s no good making a video
that you think is amazing if your target audience disagrees!
Budget and Deadline
Unfortunately your ideas are also limited to the amount of
time and money you have to turn them into reality!You
might have a brilliant idea but if there is not enough in the
budget to hire the location you want, some props, actors
or if there’s not enough time to organise, shoot and edit it
all it might have to be scaled down, altered or even
shelved for now.
Coming up with an
idea
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1.

4. Inspiration
Try watching some videos on a similar topic, or in your
market space. Do you think the videos work? Did they
capture and keep your attention? Did you identify and
take away their key messages? How did the video make
you feel?
Script
What’s the message? The wording of your video is again
important and should be written with your target
audience in mind. Remember if you are writing the
content yourself to read it through out loud; the way we
read and the way we speak aloud is different and you’ll be
surprised how easy it is to get tongue tied or how
different things sound out loud.
Big Picture
Once you’ve decided on the style, tone and ideal length of
your video and come up with a great idea for it, you’ll
need to try and picture it from beginning to end.A lot of
people trip up by not being able to convert a great idea
into how its going to look shot by shot as a video.
1.
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Coming up with an
idea

5. Now you’ve got your idea you need to plan and schedule
(the less creative side to video production!).
Storyboard or WrittenVisuals
If you have stakeholders or management that need to sign
off on projects you might now need to write up some
written visuals or create a storyboard (there are some
templates if you need them in our Members Area).There
are some websites and apps that can help you create
simple storyboards but as long as you can get your idea
across that’s all that matters!
Resources
You’ll next need to allocate equipment, time and people
to shoot the video. Do you own your own kit or do you
need to hire some? Do they have what you want available
on that day? Who do you need on the shoot? Are they
available? If it’s simple you might just need a presenter and
someone to record the video and sound. If it’s complex
you might need a producer, director, a camera man, a
sound operator, a lighting operator, a floor manager, a
make up artist, tea and coffee maker…
2. Organising idea
into reality
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6. Schedule
The most important thing is to schedule time. If you want
to reach that deadline you have to be realistic about how
much time things take. It takes time to plan, time to
schedule, time to shoot and time to edit. It also takes
time to make changes! Have all your management or
stakeholders seen the video and given their feedback? It’s
not fun when you finally think the video is done and then
someone else has more comments and changes!
2.
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Organising idea
into reality

7. Preparing for the shoot
Have you got the right kit for the job. Have you packed
and checked everything? (Batteries fully charged? Brought
the charger too? Umbrella?) Have you tried to cover all
possible problems and situations that might occur?
(Asked permission to shoot in locations, brought extra’s
release forms, got a plan B if the presenter doesn’t turn
up?)
On Location
Now you are on location make sure you pick a spot to
shoot that in not only visually interesting but is also good
for sound, you aren't like to be disturbed and isn’t
affected by changing light or weather. Keep an eye out for
safety precautions too; no trailing wires waiting to be
tripped over or lights left on to create burn or fire
hazards.
Shooting
Try to get the best you can with what you have! Despite
all the planning, scheduling and precautions there will
always be things out of your control or problems that
occur all of a sudden and you have to find a way around.
The trick is to try to keep in mind what you are shooting,
who for and why and try to think on your feet and be
spontaneous with ideas to get around issues.
3. Production
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8. The Fun Bit
Now you have the job of taking what you’ve managed to
shoot and turning it into a masterpiece!
Once you have imported your footage you’ll need to
organise it, match up the sound and video, find the best
takes, and build a narrative.
Now you have your narrative you can take advantage of
using cutaways to cover issues or break up shots, use
transitions and effects, add your logo, branding, a call to
action and so on.
After you’ve finished editing your video you’ll need to
export it to the optimum settings for its use.This will
depend on which medium or platform it is going on. For
example DVD is Standard Definition whereas Blu-ray is
High Definition. For web only you might only use 720p
instead of full HD1080p. Look into the best settings for
your intended use. (Keep an eye on the members area for
an Exporting Guide soon).
4. Editing
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9. Distributing
Now your video is finished and exported you need to
share it with the world!
You’ll first need to choose a platform to upload it to.
Which one gives you the metrics you need to measure
it’s performance? Which one looks best embedded into
your channels? Which one does your target audience
use?
You will then need to upload and optimise your video
in order for your target market to find it.You’ll have to
choose ‘keywords’ that you think your audience will be
searching and then use these ‘keywords’ in the title,
description and keywords areas of your platform.
You can then let target demographic know its there.
Email, social media, blogs, news feeds are a few of the
ways to do this. What are the best ways to reach your
target audience?
You can also try to let ‘influencers’ who might be
interested in your content know about your video and
push it out to their followers, listeners, friends and fans.
5. Distributing
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10.
In Conclusion
✔ Come up with an idea (Creative)
✔
Organise everything (Planning and Scheduling)
✔
Shoot the video (Production)
✔
Edit the video (Post Production)
✔
Distribute the video (Distribution)
Now you have completed the checklist we hope that you have
an idea of how to turn your idea into the best video it can be
and for it to achieve what you want it to.
A lot of this will be trial and error and may change depending
on the size and type of projects.There’s always a new mistake
to make and a new lesson to learn from!
Check the Members Area for templates and videos to help
with different aspects of the video production process.
As always just get in touch with us if you have any questions
or need any help!
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11. MWS Media
Hayley is a Producer and Head of
Marketing at MWS Media.
She enjoys watching films and eating
doughnuts.
hayley@mwsmedia.co.uk
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We are MWS Media, aVideo Production Company
based in our Greenham Airfield Studio in Berkshire!
We enjoy helping businesses succeed with our jedi like
film making skills!
www.mwsmedia.co.uk
info@mwsmedia.co.uk
01635 44812