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Class 1:
How we will learn
   Information
   Architecture

  Instructor: Abby Covert
The world is complex




                       3
The world is complex

• People face more choices and avenues




                                         3
The world is complex

• People face more choices and avenues
• Businesses are under more pressure




                                         3
The world is complex

• People face more choices and avenues
• Businesses are under more pressure
• Technology is advanced, but constantly
  changing




                                           3
The world is complex

• People face more choices and avenues
• Businesses are under more pressure
• Technology is advanced, but constantly
  changing
• We are all personally experiencing
  information overload



                                           3
Information is not found,
       it is Communicated




 Data            Information             Knowledge              Wisdom




•   Research       • Presentation • Conversation          •   Contemplation
•   Creation       • Organization • Storytelling          •   Evaluation
•   Gathering                     • Integration           •   Interpretation
•   Discovery                                             •   Retrospection


Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
                                                                               4
Communication is about
   understanding




                         5
How people understand




Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
                                                                              6
How people understand




    Data




• Contextless
• Exhaustive,
    not curated
•   Not meant to
    inform the
    consumer

Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
                                                                              6
How people understand




    Data           Information




• Contextless       • The careful
• Exhaustive,         arrangement
    not curated       of data to
•   Not meant to      perform in a
    inform the        context
    consumer

Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
                                                                              6
How people understand




    Data           Information           Knowledge




• Contextless       • The careful     • Gained through
• Exhaustive,         arrangement       experience with
    not curated       of data to        the same set of
•   Not meant to      perform in a      data from a variety
    inform the        context           of perspectives
    consumer

Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
                                                                              6
How people understand




    Data           Information           Knowledge               Wisdom




• Contextless       • The careful     • Gained through        • An intimate
• Exhaustive,         arrangement       experience with         understanding of
    not curated       of data to        the same set of         patterns and meta
•   Not meant to      perform in a      data from a variety     patterns enough to
    inform the        context           of perspectives         allow for novel uses
    consumer

Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
                                                                                       6
How people understand




    Data           Information           Knowledge               Wisdom




• Contextless       • The careful     • Gained through        • An intimate
• Exhaustive,         arrangement       experience with         understanding of
    not curated       of data to        the same set of         patterns and meta
•   Not meant to      perform in a      data from a variety     patterns enough to
    inform the        context           of perspectives         allow for novel uses
    consumer

Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
                                                                                       6
Some (of many) Enemies of
     Understanding




                            7
Some (of many) Enemies of
                  Understanding

•   Familiarity: Being too close to the problem can make you forget to
    remember what it is like to NOT understand




                                                                         7
Some (of many) Enemies of
                  Understanding

•   Familiarity: Being too close to the problem can make you forget to
    remember what it is like to NOT understand
•   Looking good vs. being good: Tricking yourself into thinking
    something is good because it is good looking




                                                                         7
Some (of many) Enemies of
                  Understanding

•   Familiarity: Being too close to the problem can make you forget to
    remember what it is like to NOT understand
•   Looking good vs. being good: Tricking yourself into thinking
    something is good because it is good looking
•   “Uh, Huh”: Not admitting ignorance when faced with it




                                                                         7
Some (of many) Enemies of
                  Understanding

•   Familiarity: Being too close to the problem can make you forget to
    remember what it is like to NOT understand
•   Looking good vs. being good: Tricking yourself into thinking
    something is good because it is good looking
•   “Uh, Huh”: Not admitting ignorance when faced with it
•   Unnecessary Exactitude: Including more detail than is helpful




                                                                         7
Some (of many) Enemies of
                  Understanding

•   Familiarity: Being too close to the problem can make you forget to
    remember what it is like to NOT understand
•   Looking good vs. being good: Tricking yourself into thinking
    something is good because it is good looking
•   “Uh, Huh”: Not admitting ignorance when faced with it
•   Unnecessary Exactitude: Including more detail than is helpful
•   Rainbow Worship: Believing that more color or colorful flowery
    language is always better




                                                                         7
Some (of many) Enemies of
                  Understanding

•   Familiarity: Being too close to the problem can make you forget to
    remember what it is like to NOT understand
•   Looking good vs. being good: Tricking yourself into thinking
    something is good because it is good looking
•   “Uh, Huh”: Not admitting ignorance when faced with it
•   Unnecessary Exactitude: Including more detail than is helpful
•   Rainbow Worship: Believing that more color or colorful flowery
    language is always better
•   Edifitis: Belief that a better, shinier “such and such” could and will fix
    the problem




                                                                           7
Some (of many) Enemies of
                  Understanding

•   Familiarity: Being too close to the problem can make you forget to
    remember what it is like to NOT understand
•   Looking good vs. being good: Tricking yourself into thinking
    something is good because it is good looking
•   “Uh, Huh”: Not admitting ignorance when faced with it
•   Unnecessary Exactitude: Including more detail than is helpful
•   Rainbow Worship: Believing that more color or colorful flowery
    language is always better
•   Edifitis: Belief that a better, shinier “such and such” could and will fix
    the problem
•   Not asking Why: Simple as that. Always ask why.



                                                                           7
Some (of many) Enemies of
                  Understanding

•   Familiarity: Being too close to the problem can make you forget to
    remember what it is like to NOT understand
•   Looking good vs. being good: Tricking yourself into thinking
    something is good because it is good looking
•   “Uh, Huh”: Not admitting ignorance when faced with it
•   Unnecessary Exactitude: Including more detail than is helpful
•   Rainbow Worship: Believing that more color or colorful flowery
    language is always better
•   Edifitis: Belief that a better, shinier “such and such” could and will fix
    the problem
•   Not asking Why: Simple as that. Always ask why.
•   How before What: Thinking to specifically about solutions before the
    problem is defined
                                                                           7
What HAppens without
  understanding?




                   8
Spray-n-Pray is common wisdom




                                9
Corporate Underpants start to show




                                10
Shiny, dusty objects accumulate




                              11
Trends win out over needs




                            12
Information
Architects to the
    rescue...



                    13
I am an




information
architect
I intend to                  because I believe
make the unclear clear       everything is complex

put the what                 architecture frames
before the how               problems, design solves
                             them
facilitate understanding     understanding is
organize meaning,            always good but it is
create clarity and           equally important to
establish truth              not understand

 support goals, makers       clarity is a
 and users                   prerequisite of truth


by: Abby Covert & Dan Klyn
                                                       14
Why we need
                                                 Change?
                                Stakeholder Interviews
                                 Competitive Research
                                   Heuristic Evaluation
                                Existing User Research




        What Are                                                  How will
        we doing?                                                we do this?
Touchpoint Mapping Workshop                   tools I use +       Wireframes and Prototypes
 User Segmentation Workshop
                                            questions I help      Functional Specifications
       Goal Setting Workshop                                      Content Inventory
             Experience Brief                    Answer



              Who to                                           When Are we
             Consider?                                         Doing what?
                  User Research                                Flow, Maps and Roadmaps
            Persona Development                                Scoping Workshop
                                                               Collaborative Design Session



                                                                                              15
16
17
18
#1 question:
   What about
Content Strategy
and Interaction
     Design?


                   19
Information
Architecture
   •   Facilitates understanding
   •   Orders meaning
   •   Establishes truth
   •   Creates clarity
   •   Makes pictures of consensus




                                     20
Content Strategy
• Determines content requirements
• Documents page level info hierarchy
• Informs content creation by
    establishing content level goals
•   Shares content level audience insight




                                            21
Interaction Design
•   Designs the pieces
•   Refines the flow
•   Determines the edges and errors
•   Documents the solutions




                                      22
User Research
     •   Informs Strategy
     •   Tests solutions
     •   Compares performance
     •   Measures success




                                23
#2 question:
Whats this UX
   thing?



                24
User Experience is
a result, not a tool

How users feel?        How users act?




 effect you have   Your return on investment




                                           25
#3 question:
Who does what?




                 26
Most people in
       this world wear
             many hats
  Information
  Architecture


                           As a result...
        In
             te
                r          • UX has become a catch all word for people
             De ac
               sig tio
                  n n          working in these fields
                           •   Job titles tend to be confusing
                           •   Outsiders tend to not understand the
Con
      ten                      difference between these things
            t St
                 rat
                     egy


            User
       Research

                                                                      27
Questions?

  CovertA@newschool.edu
      @ Abby_The_IA

    www.Abbytheia.com

(Slides are on Blackboard)

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Introduction to Information Architecture

  • 1. Class 1: How we will learn Information Architecture Instructor: Abby Covert
  • 2.
  • 3. The world is complex 3
  • 4. The world is complex • People face more choices and avenues 3
  • 5. The world is complex • People face more choices and avenues • Businesses are under more pressure 3
  • 6. The world is complex • People face more choices and avenues • Businesses are under more pressure • Technology is advanced, but constantly changing 3
  • 7. The world is complex • People face more choices and avenues • Businesses are under more pressure • Technology is advanced, but constantly changing • We are all personally experiencing information overload 3
  • 8. Information is not found, it is Communicated Data Information Knowledge Wisdom • Research • Presentation • Conversation • Contemplation • Creation • Organization • Storytelling • Evaluation • Gathering • Integration • Interpretation • Discovery • Retrospection Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding” 4
  • 9. Communication is about understanding 5
  • 10. How people understand Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding” 6
  • 11. How people understand Data • Contextless • Exhaustive, not curated • Not meant to inform the consumer Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding” 6
  • 12. How people understand Data Information • Contextless • The careful • Exhaustive, arrangement not curated of data to • Not meant to perform in a inform the context consumer Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding” 6
  • 13. How people understand Data Information Knowledge • Contextless • The careful • Gained through • Exhaustive, arrangement experience with not curated of data to the same set of • Not meant to perform in a data from a variety inform the context of perspectives consumer Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding” 6
  • 14. How people understand Data Information Knowledge Wisdom • Contextless • The careful • Gained through • An intimate • Exhaustive, arrangement experience with understanding of not curated of data to the same set of patterns and meta • Not meant to perform in a data from a variety patterns enough to inform the context of perspectives allow for novel uses consumer Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding” 6
  • 15. How people understand Data Information Knowledge Wisdom • Contextless • The careful • Gained through • An intimate • Exhaustive, arrangement experience with understanding of not curated of data to the same set of patterns and meta • Not meant to perform in a data from a variety patterns enough to inform the context of perspectives allow for novel uses consumer Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding” 6
  • 16. Some (of many) Enemies of Understanding 7
  • 17. Some (of many) Enemies of Understanding • Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand 7
  • 18. Some (of many) Enemies of Understanding • Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand • Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking 7
  • 19. Some (of many) Enemies of Understanding • Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand • Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking • “Uh, Huh”: Not admitting ignorance when faced with it 7
  • 20. Some (of many) Enemies of Understanding • Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand • Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking • “Uh, Huh”: Not admitting ignorance when faced with it • Unnecessary Exactitude: Including more detail than is helpful 7
  • 21. Some (of many) Enemies of Understanding • Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand • Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking • “Uh, Huh”: Not admitting ignorance when faced with it • Unnecessary Exactitude: Including more detail than is helpful • Rainbow Worship: Believing that more color or colorful flowery language is always better 7
  • 22. Some (of many) Enemies of Understanding • Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand • Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking • “Uh, Huh”: Not admitting ignorance when faced with it • Unnecessary Exactitude: Including more detail than is helpful • Rainbow Worship: Believing that more color or colorful flowery language is always better • Edifitis: Belief that a better, shinier “such and such” could and will fix the problem 7
  • 23. Some (of many) Enemies of Understanding • Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand • Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking • “Uh, Huh”: Not admitting ignorance when faced with it • Unnecessary Exactitude: Including more detail than is helpful • Rainbow Worship: Believing that more color or colorful flowery language is always better • Edifitis: Belief that a better, shinier “such and such” could and will fix the problem • Not asking Why: Simple as that. Always ask why. 7
  • 24. Some (of many) Enemies of Understanding • Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand • Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking • “Uh, Huh”: Not admitting ignorance when faced with it • Unnecessary Exactitude: Including more detail than is helpful • Rainbow Worship: Believing that more color or colorful flowery language is always better • Edifitis: Belief that a better, shinier “such and such” could and will fix the problem • Not asking Why: Simple as that. Always ask why. • How before What: Thinking to specifically about solutions before the problem is defined 7
  • 25. What HAppens without understanding? 8
  • 28. Shiny, dusty objects accumulate 11
  • 29. Trends win out over needs 12
  • 31. I am an information architect I intend to because I believe make the unclear clear everything is complex put the what architecture frames before the how problems, design solves them facilitate understanding understanding is organize meaning, always good but it is create clarity and equally important to establish truth not understand support goals, makers clarity is a and users prerequisite of truth by: Abby Covert & Dan Klyn 14
  • 32. Why we need Change? Stakeholder Interviews Competitive Research Heuristic Evaluation Existing User Research What Are How will we doing? we do this? Touchpoint Mapping Workshop tools I use + Wireframes and Prototypes User Segmentation Workshop questions I help Functional Specifications Goal Setting Workshop Content Inventory Experience Brief Answer Who to When Are we Consider? Doing what? User Research Flow, Maps and Roadmaps Persona Development Scoping Workshop Collaborative Design Session 15
  • 33. 16
  • 34. 17
  • 35. 18
  • 36. #1 question: What about Content Strategy and Interaction Design? 19
  • 37. Information Architecture • Facilitates understanding • Orders meaning • Establishes truth • Creates clarity • Makes pictures of consensus 20
  • 38. Content Strategy • Determines content requirements • Documents page level info hierarchy • Informs content creation by establishing content level goals • Shares content level audience insight 21
  • 39. Interaction Design • Designs the pieces • Refines the flow • Determines the edges and errors • Documents the solutions 22
  • 40. User Research • Informs Strategy • Tests solutions • Compares performance • Measures success 23
  • 41. #2 question: Whats this UX thing? 24
  • 42. User Experience is a result, not a tool How users feel? How users act? effect you have Your return on investment 25
  • 44. Most people in this world wear many hats Information Architecture As a result... In te r • UX has become a catch all word for people De ac sig tio n n working in these fields • Job titles tend to be confusing • Outsiders tend to not understand the Con ten difference between these things t St rat egy User Research 27
  • 45. Questions? CovertA@newschool.edu @ Abby_The_IA www.Abbytheia.com (Slides are on Blackboard)