Learn more at www.wdcep.com/business-in-dc/marketing-your-business/ Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.

1. “The mere formulation of a problem is far
more essential than its solution.”
- Albert Einstein

2. Blogging

10. Channels

15. Quantity

18. Recommendations

19. Above all...
Make it relevant & remarkable

20. Know thy customer
• Survey your customers at every opportunity
• What are their biggest problems?
• What do they need the most?
• What are they searching for?

21. Map to the Buying Cycle
• Awareness: blog posts, social updates
• Research & Education: eBooks,
webinars, reports
• Comparison & Validation: case studies,
demos, testimonials
• Purchase: detailed product info, images

22. Use an Editorial Calendar
• Shared Google Calendar or Spreadsheet
• Track followers, engagement weekly,
monthly
• Note SEO Keywords, match to buying
cycle
• Track important dates, events
• Create a tab, column or row for each type
of content
• Look for opportunities to repurpose

23. Top 10 Tips
1. Follow news in your industry
2. Monitor social chatter
3. Recruit guest bloggers
4. Keep an idea bank
5. Review posts and best-of and round-ups
6. Take pictures and video everywhere
7. Conduct original research
8. Look for interesting, related ideas
9. Create great evergreen content
10. Make it fun

24. “It's not that I'm so smart, it's just that I stay
with problems longer..”
- Albert Einstein

25. HATEF YAMINI
hatef@provoc.me