2014 Product Camp Melbourne - Using Lean Canvas as a Communication Tool
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2014 Product Camp Melbourne Talk: Using Lean Canvas as a Communication Tool Went through the history of Lean Startup Canvas, Business Model Canvas and how it can be used as a communication tool for product managers, stakeholders, designers and developers.
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2014 Product Camp Melbourne - Using Lean Canvas as a Communication Tool
- 1. Product Camp Melbourne 2014 Using Lean Canvas as a Communication Tool
- 2. Humphrey Laubscher • GM of Innovation @Loud&Clear (LoudClear.com.au) • Product Strategy Manager and Lean Startup Innovation Consultant • Newcastle Slingshot Accelerator / Lean Startup Sydney • Ex Corporate IT Architect (BHP, Coles, NAB, CBA) @HumphreyPL
- 3. Session Plan • Intro Content (10mins) • What is Lean Startup? • Business Model Vs Lean Canvas • Is it really a communication tool? • Lets Build a Lean Canvas (20 mins) • Pitch your Canvas (5 mins / 5 mins) • Questions (5 mins)
- 4. What is Lean Startup? Steven Blank! steveblank.com! Eric Reis! StartupLessonsLearned.com! Ash Maurya! ashmaurya.com!
- 5. Why we are here? Entrepreneur: • 21 years , 8 Tech Companies including a workstation, semiconductor, 3d graphics, supercomputer, military intelligence systems supplier, and a video games company. Lecturer: • U.C. Berkeley, Stanford University, Columbia University, Caltech and the Joint Berkeley/Columbia Executive MBA program Steve Blank steveblank.com
- 6. More than likely.. Student • Steven Blank Stanford Entrepreneurship Class Entrepreneur • CTO IMVU – 3D Virtual World • Founder Startup Lesson Learned Conference • Founder of Lean Startup • Author of The Lean Eric Reis startuplessonslearned.com
- 7. Less likely… Entrepreneur: • Founder and CEO – Spark 59 – Startup Software • Founder and CEO – WiredReach – File and Media Sharing • First Speaker at Startup Lesson Learned Conference Author • Running Lean Ash Maurya ashmaurya.com
- 8. Even less likely… Entrepreneur: • Co-founded strategyzer.com Author: • Invented the Business Model Canvas • Lead Authored Business Model Generation Alex Osterwalder businessmodelgeneration.com
- 9. Where do we start.. 24 Months! $800 Million! $5 Billion
- 10. What’s wrong with this picture? • Where are the customers? • Too much Focus on First Ship Date! • Emphasis on Execution instead of Learning and Discovery • Lack of meaningful metrics • Premature scaling
- 11. Greatest Risk for a Startup • Is not in the development of the new product but in the development of the its customers and markets. • Startups don’t fail because they lack a product; they fail because they lack customer and a proven financial model - Steven Blank
- 13. Customer Development Search Execution
- 14. New Product Lifecycle Problem/ Solution Fit Problem/ Market Fit Scale Do I have Problem worth Solving? Have I built something they want? Can I repeat the process profitably? Validate Learning Growth Pivots Optimisations
- 16. Lean Canvas
- 17. Validate Problem / Solution Fit
- 18. Product / Market Fit
- 19. Scale
- 20. Is it really a communication tool? • Executives / Stakeholders • Product Manager • Developers • Sales • Marketing • User Experience Designers
- 21. Workout 1.Complete your own Lean Canvas in 20 Minutes 2.Pitch your Canvas for 10mins? 3.Questions? bit.ly/LeanStartupCanvas
- 22. Start with what matters!
- 24. Time to Pitch Your Canvas 5 Mins Per Person
- 25. Interview Script
- 27. Questions? Humphrey Laubscher @HumphreyPL