This document discusses maximizing and protecting intellectual property. It defines intellectual property as patents, copyrights, trademarks, and trade secrets. It emphasizes the importance of intellectual property for companies and provides examples of how intellectual property adds value. Finally, it discusses strategies for protecting intellectual property, such as patents, non-disclosure agreements, and employee contracts, as well as generating revenue from intellectual property through licensing.
It all starts with an epiphany. Every invention begins with a single “eureka moment” or some “brilliant revelation” that causes the inventor to take action.
These epiphanies become the idea seeds planted by inventors around the world. But we can only wish the process was as simple as adding water and fertilizer and waiting for the ideas to spring to life.
Inventions are not just patents to be hung on a wall. They are the starting point for a new business enterprise. So, not only does the inventor have to figure out how to create a working product or device, they also have to drive it forward, creating a business model that will enable it to survive. And that’s where we come in.
The Inventor Boot Camp will help you focus on what’s important. We will show you ways to leverage your time and resources, eliminate unnecessary work, and direct your energies towards driving your product forward. And most importantly, we will teach you what it takes to become successful.
Key Strategies to Learn
How to perform an early stage benefit/market analysis to decide in advance who your end customer will be. Once you fully understand who your customer is, only then can you begin to piece together your business model.
How to develop a profit-centric mindset, the same thinking used by most successful inventors, to maximize your odds of success.
How to decide if your invention needs to be patented. If it doesn’t, this can save you significant amounts of money.
Who you should be listening to. Advice will come from many sources, but not all of it will be good.
How to best position yourself for funding. Hear it directly from the people who have money to invest.
Deck designed and delivered by Ian Bell from the Canadian Intellectual Property Office during his session at the Vancouver Innovation Labs (May 24th, 2016)
This IP Strategy Overview was presented at a conference of innovators at Georgia Tech's College of Architecture in October 2013. The goal of this presentation is to go beyond the usual lawyer-generated content to highlight not only the positive aspects of IP, but also to give a reality check as to the likely ROI of investment in protection. A basic overview of IP (patents, copyrights, trademarks, trade secrets) is provided. Additionally, commonly overlooked forms of intangible asset value are presented. A case study of an innovation protection strategy is highlighted. Recommendations for business relevant IP and patent protection strategies are also included.
This short presentation provides innovators and entrepreneurs with an overview of the basics of patent and IP protection from a business perspective. The aim and goal is to introduce non-patent experts to topics that, when properly introduced into their organizations, can help reduce risk and maximize the return on innovation investment. Some myths are dispelled in the presentation, also.
This workshop, led by intellectual property attorney and founder of Smartup, Yuri Eliezer, will help you understand what options are available to secure your work and how you can cover all your bases at a reasonable cost. Attendees will leave with an understanding of the difference between patents, trademarks, and copyrights, how to protect their software, how to preserve their rights, and who owns their contributions.
It all starts with an epiphany. Every invention begins with a single “eureka moment” or some “brilliant revelation” that causes the inventor to take action.
These epiphanies become the idea seeds planted by inventors around the world. But we can only wish the process was as simple as adding water and fertilizer and waiting for the ideas to spring to life.
Inventions are not just patents to be hung on a wall. They are the starting point for a new business enterprise. So, not only does the inventor have to figure out how to create a working product or device, they also have to drive it forward, creating a business model that will enable it to survive. And that’s where we come in.
The Inventor Boot Camp will help you focus on what’s important. We will show you ways to leverage your time and resources, eliminate unnecessary work, and direct your energies towards driving your product forward. And most importantly, we will teach you what it takes to become successful.
Key Strategies to Learn
How to perform an early stage benefit/market analysis to decide in advance who your end customer will be. Once you fully understand who your customer is, only then can you begin to piece together your business model.
How to develop a profit-centric mindset, the same thinking used by most successful inventors, to maximize your odds of success.
How to decide if your invention needs to be patented. If it doesn’t, this can save you significant amounts of money.
Who you should be listening to. Advice will come from many sources, but not all of it will be good.
How to best position yourself for funding. Hear it directly from the people who have money to invest.
Deck designed and delivered by Ian Bell from the Canadian Intellectual Property Office during his session at the Vancouver Innovation Labs (May 24th, 2016)
This IP Strategy Overview was presented at a conference of innovators at Georgia Tech's College of Architecture in October 2013. The goal of this presentation is to go beyond the usual lawyer-generated content to highlight not only the positive aspects of IP, but also to give a reality check as to the likely ROI of investment in protection. A basic overview of IP (patents, copyrights, trademarks, trade secrets) is provided. Additionally, commonly overlooked forms of intangible asset value are presented. A case study of an innovation protection strategy is highlighted. Recommendations for business relevant IP and patent protection strategies are also included.
This short presentation provides innovators and entrepreneurs with an overview of the basics of patent and IP protection from a business perspective. The aim and goal is to introduce non-patent experts to topics that, when properly introduced into their organizations, can help reduce risk and maximize the return on innovation investment. Some myths are dispelled in the presentation, also.
This workshop, led by intellectual property attorney and founder of Smartup, Yuri Eliezer, will help you understand what options are available to secure your work and how you can cover all your bases at a reasonable cost. Attendees will leave with an understanding of the difference between patents, trademarks, and copyrights, how to protect their software, how to preserve their rights, and who owns their contributions.
The protection of intellectual property is important when building an organization´s IP strategy and implementing it in a practice. The entrepreneurs and individuals need to understand the basics of intellectual property (IP) law to best protect their property creations and ideas from an unfair advantage.
Seek professional guidance from an intellectual property attorney to help your company plan for success and avoid theft of ideas, designs, and other concepts.
some of the intellectual property that can be protected are:
Trademark
Patents
Copyrights
Some of the common ways to protect intellectual property are as follows
Intellectual Property for Start-Ups and Small Businesses: A Top 10 and Q & A Series. Wednesday, February 20th @ 11:45 - 1:15 - Presented by Jill Link. Location: Bozeman Public Library - Large Community Room
Rob McInnes, one of Australia's leading patent and technology licensing lawyers gives an overview of IP basics and recent developments aimed at startups.
This was presented in a recent workshop for the INCUBATE startups.
Intellectual Property is a Part of Social and Professional Issues in Computing. Intellectual Property relates to intangible creative work that is protected for the creator's use under the law as a patent, copyright, trademark, or trade secret. There are four types of protection in intellectual property Copyright, Patent, Trademark and Trade Secret.
Intellectual property for small businessesPat Werschulz
Every business, especially well established businesses, have some intellectual property assets that often go unnoticed and undervalued. Most businesses have a name, or a brand, also known as a trademark, as well as trade secrets such as price lists, customer lists, supplier lists, recipes, etc. Often business owners do nothing to protect these assets much to their chagrin when the asset is lost or stolen. Some businesses have innovators and creators, producing products and processes protectable by patents and copyrights, generating valuable intangible assets to the company, but sometimes fail to obtain legal protection. Conversely, ignorance of others intellectual property rights often ends up with receiving a cease and desist letter or worse.
The course will review intellectual property assets such as trade secrets, trademarks, patents and copyrights and how they can be protected at a state and federal level. Included simple steps that every business owner can take as well as an overview of the process for formally registering copyrights and trademarks as well. On the other side, different ways a business may unknowingly infringe intellectual property rights of other including the rights of privacy and publicity will be explained in order to avoid that dreaded cease and desist letter or litigation.
Intellectual property (IP) is the lifeblood of every knowledge-based start-up or venture. Learn how to identify and manage your intellectual property in a strategic way and examine how it fits in with your overall business model. A large part of your competitive advantage depends on your ability to protect and properly exploit or commercialize your product or service innovations. IP law provides the framework for protecting and commercializing these innovations.
The protection of intellectual property is important when building an organization´s IP strategy and implementing it in a practice. The entrepreneurs and individuals need to understand the basics of intellectual property (IP) law to best protect their property creations and ideas from an unfair advantage.
Seek professional guidance from an intellectual property attorney to help your company plan for success and avoid theft of ideas, designs, and other concepts.
some of the intellectual property that can be protected are:
Trademark
Patents
Copyrights
Some of the common ways to protect intellectual property are as follows
Intellectual Property for Start-Ups and Small Businesses: A Top 10 and Q & A Series. Wednesday, February 20th @ 11:45 - 1:15 - Presented by Jill Link. Location: Bozeman Public Library - Large Community Room
Rob McInnes, one of Australia's leading patent and technology licensing lawyers gives an overview of IP basics and recent developments aimed at startups.
This was presented in a recent workshop for the INCUBATE startups.
Intellectual Property is a Part of Social and Professional Issues in Computing. Intellectual Property relates to intangible creative work that is protected for the creator's use under the law as a patent, copyright, trademark, or trade secret. There are four types of protection in intellectual property Copyright, Patent, Trademark and Trade Secret.
Intellectual property for small businessesPat Werschulz
Every business, especially well established businesses, have some intellectual property assets that often go unnoticed and undervalued. Most businesses have a name, or a brand, also known as a trademark, as well as trade secrets such as price lists, customer lists, supplier lists, recipes, etc. Often business owners do nothing to protect these assets much to their chagrin when the asset is lost or stolen. Some businesses have innovators and creators, producing products and processes protectable by patents and copyrights, generating valuable intangible assets to the company, but sometimes fail to obtain legal protection. Conversely, ignorance of others intellectual property rights often ends up with receiving a cease and desist letter or worse.
The course will review intellectual property assets such as trade secrets, trademarks, patents and copyrights and how they can be protected at a state and federal level. Included simple steps that every business owner can take as well as an overview of the process for formally registering copyrights and trademarks as well. On the other side, different ways a business may unknowingly infringe intellectual property rights of other including the rights of privacy and publicity will be explained in order to avoid that dreaded cease and desist letter or litigation.
Intellectual property (IP) is the lifeblood of every knowledge-based start-up or venture. Learn how to identify and manage your intellectual property in a strategic way and examine how it fits in with your overall business model. A large part of your competitive advantage depends on your ability to protect and properly exploit or commercialize your product or service innovations. IP law provides the framework for protecting and commercializing these innovations.
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Legal mistakes can doom even the best startup concepts and founding teams. This workshop prepares you with a legal road map to successfully safeguarding your product or idea. Yuri Eliezer, Founder and Patent Attorney at SmartUp, will show you how to reserve your Intellectual Property rights.
Your SR&ED and Intellectual Property PrimerBoast Capital
IP ownership is an important topic that comes up frequently when companies claim SR&ED. During this webinar, Boast Capital asked PCK to share more info about getting into the patent system, IP protection and how it impacts companies.
Scinnovation (also known as SCPL) is in the business of Scaling Innovation since 2005 and provides innovation, R&D and Intellectual Property (IP) solutions to start ups, innovators and businesses.
SCPL is involved in creating the innovation ecosystem by getting ideas protected globally, creating IP strategy for new product launch, and providing solutions to enforce IPR.
What do businesses need to know about Intellectual Property? This presentation covers the basics of Trade Secrets, Patents, Trademarks, and Copyrights for entrepreneurs, business owners, freelancers, and creative professionals.
Presentation from Ken Marr of Targeting Innovation 'Exploiting Intellectual Assets - There’s a lot more to intellectual assets than just patents and trademarks.
Find out about the assets that you are not protecting or exploiting'
Presented by James Longwell, Partner
The information in this presentation is for general information purposes only. It does not constitute a legal opinion or other professional advice.
Patent Market 2017: Buyers, Sellers, Motivations & Prices?Erik Oliver
What are the driving forces behind the patent market in 2017? We examine the current trends and companies shaping the patent market for this year, as well as the various winning IP proliferation strategies outlined by noteworthy companies.
IP rights are an important class of intangible assets that can be assigned or licensed to generate revenue. Indeed, some companies do not make or sell products; their entire revenue is derived from the licensing of their patents. Suffice it to say, licensing revenue has become a significant source of value in the global intellectual property economy. This webinar will help you better understand the complex legal issues associated with IP transactions.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/buying-selling-ip-2020/
As a startup team, you create something—whether it’s software, a domain name, business logistics or a reputation—that falls within a class protected by the law. Some classes are protected automatically. Others require going through a registration, application or examination process. Fenwick lawyers Stephen Gillespie and Christopher Joslyn discuss what intellectual property is, why it is important and hot-button issues startups commonly face.
This seminar was created and delivered by Michelle Holoubek, Don Featherstone, and Gaby Longsworth of Sterne Kessler on 07/30 for Impact.tech x Fifty Years.
Intellectual Property Considerations in M&A TransactionsRiveles Wahab LLP
M&A transactions often live or die on the basis of well thought out and executed legal due diligence. Indeed, due diligence often shapes core deal terms, transaction structure, and whether the deal itself even moves forward. For traditional businesses with physical assets, due diligence may come with reasonably obvious do’s and don’ts. However, in M&A deals where intellectual property (“IP”) is the key or sole asset, due diligence becomes even more critical yet far less obvious in terms of best practices.
In such deals, often unique and powerful transaction structure and drafting considerations come into play that are unfortunately overlooked as practitioners often make unwarranted assumptions regarding IP ownership and/or curing defects. Moreover, there are often misconceptions about the applicability of ordinary representations, warranties, and other M&A provisions to IP as a “one-size-fits-all” solution to the often unique array of defects and other “wrinkles” attached to the IP. In these cases, valuing and structuring the transaction can be adversely affected, the post transaction operations of the target business can be compromised, and the rights of both purchaser and seller can be significantly undermined.
This course, presented by Kaiser Wahab, partner in the law firm of Riveles Wahab LLP, which is dedicated to M&A transactions in the private equity space for IP driven early-stage/mature companies, is designed to arm the practitioner with the vocabulary, skill set, and overall understanding of best practices in IP driven M&A transactions.
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2. Agenda
• What constitutes Intellectual property (IP)and
how do you have any?
• The Importance and Value of Intellectual
Property (Stories from the frontline)
• Making money from your IP
• Protecting your IP from competitors
• Business continuity and Employee IP coverage
• Q&A
4. The Importance of IP
• Dip and Dots (A lesson learned the hard way)
• Qualcomm ( High yield at low cost)
• Nortel (Hidden value in a company gone bust)
• IBM (A business unit un to itself)
• What about your company?
5. Looking for IP Value and Risk in
Your Company
• What are the tangible elements of what
makes your product or service different?
• What elements of your business, if a
competitor had them, would change the value
of your company?
• Where are the single points of knowledge and
information that are critical elements of your
business?
6. Patents
• (Utility, Design, or Plant) protect inventions and improvements to existing inventions.
• What cannot be patented:
– Laws of nature and Physical phenomena
– Abstract ideas
– Literary, dramatic, musical, and artistic works (these can be Copyright protected
– Inventions which are:
• Not useful (such as perpetual motion machines); or
• Offensive to public morality
• What can be patented – utility patents are provided for a new, nonobvious and useful:
– Process
– Machine
– Article of manufacture
– Composition of matter
– Improvement of any of the above
7. So You have a Great Idea
Does it Pass the Test
• Novel
• Non-obvious
• Adequately described or enabled (for one of
ordinary skill in the art to make and use the
invention)
• Claimed by the inventor in clear and definite
terms
8. To Patent or not to Patent
• Can anyone reverse engineer what you have
designed?
• Is there a short shelf life on this design or
market changes that would make it obsolete?
• Do you have the resources to pursue one?
• Are you planning to raise capital?
• Have you developed something that another
industry or market could use?
9. The Patent Process
• It takes 3-5 years for a Patent to issue?
• Protection begins from the moment you file (pending), but is
not legally enforced until it issues.
• Having a plan of what you want to stake your claim to, is
critical and must be done right.
• Costs to file 1 patent can range from $4,000 to over $10,000
depending on complexity and type.
• Patent laws are changing from “First to Invent” to “First to
File”. This is a critical change that will affect how you protect
your business.
10. Valuating Patents
• Defensive cost of doing business
• Protects investors in your company
• Creates an intangible factor of being a
innovative company.
• Enables licensing to other industries and
companies.
• Investment firms will perform a valuation as a
capital asset.
11. What are Copyrights
Any material you create for your company can be, and should be
copyright protected. But you must mark the material with as
being such (2012 Copyrights reserved by “EO Company”).
• Training materials
• Manuals (all “how to” guides)
• Marketing materials
• Presentations
• Media – music, videos
12. What are Trademarks and Service Marks
• Trademarks are typically Logos/Designs that a
company uses that are uniquely identifiable and
distinguishes the source of goods to be that
company. But it can be a word, phrase or
combination as well.
• You must register and maintain them with the
USPTO. Failure to do so will invalidate your claim and
damage your brand.
13. Trade Secrets
• Anything that your company creates or has
knowledge of that is not known outside your
company.
• Protecting them is critical and can be done via
– Non-disclosure agreement (NDA)
– Contract (embedded NDA)
– Proprietary markings
– Limited access and control
14. Shh…It’s a secret
All companies have secrets. Some are technical such
as the detailed specification of a manufacturing
process; some are business-related such as a list of
customer names and addresses, which would be
useful to a competitor. Some are of enormous value,
e.g. the recipe for Coca Cola; others are less
valuable. Some are simple, even one word long, such
as the name of a company takeover target, others
are complex, such as the details of a planned
advertising campaign. The common factor is that all
can be protected.
15. In recent years, many countries have introduced laws
on the protection of confidential business information
along the lines proposed by the Agreement on Trade
Related Aspects of Intellectual Property Rights
(TRIPS), which states that for information to be legally
protectable:
1. the information must be secret, i.e., not generally
known ore readily accessible to persons that normally
deal with that kind of information
2. It must have commercial value because it is secret;
3. The owner must have taken reasonable steps to
keep it secret.
16. Making Money from IP
• Licensing it to non-competing companies
• Licensing it to other industries
• Creating alliances and cross licensing to build
an industry specific portfolio.
• Selling elements and retaining free usage
rights.
17. Protection from Competitors
• Having an IP defense plan is important and knowing what
your competitors have is critical to survival if you go to battle.
(See TiVO).
• Most companies will cease and desist if notified of an
infringement in writing. They will ask for proof, and you will
have an opportunity to sell them access if it makes good
business sense.
• Cross licensing and trading is quite common and good for
business.
• Non-disclosures are critical to identifying and structuring
methods for sharing information.
18. Non-Disclosure Agreements
• When do you need them?
• What should be in them?
• Are governed by state laws and vary as to
what you can put in them.
• Should have very a very definitive description
of the boundaries of what is being shared.
• Should have reasonable time limits before
expiration.
19. An NDA story
• On December 21, 2006, Robert Emmel signed a non-disclosure agreement with News
America Marketing In-Store, LLC. This LLC is a part of Rupert Murdoch's News Corporation
that performs in store marketing, such as "coupon and promotion dispensers, in-store video,
at-shelf signage and floor and shopping cart advertising."
• Emmel had been terminated by News America the month before in November 2006. Before
his termination, Emmel had provided several government entities, including Senator Charles
Grassley (R-IA) of the Senate Finance Committee, with confidential documents from News
America. (Emmel believed News America had engaged in fraud against its customers,
predatory and anti-competitive schemes, and inflated its earnings.)
• The NDA Emmel signed on December 21 barred him from disclosing any confidential
information—broadly defined—or from disparaging News America.
• The NDA was written in a way that it did not cover his actions up to signing the agreement,
and he was not in violation of it and the courts through out the case.
• The moral of the story – Make sure your NDA really covers the intended protection.
20. Protecting Your IP Assets from
Employee Abuse
• NDA’s
• IP assignment rights
• Creating an Employee IP agreement
• They take more than Blood - Even the Red
Cross has one…
21. So you want to work for the Red
Cross … Sign Here
“Confidential Information” shall include but not be limited to: (i) information relating to Red Cross’
financial, regulatory, personnel or operational
• matters, (ii) information relating to Red Cross clients, customers, beneficiaries, suppliers, donors
• (blood and financial), employees, volunteers, sponsors or business associates and
• partners, (iii) trade secrets, know-how, inventions, discoveries, techniques, processes, methods,
• formulae, ideas, technical data and specifications, testing methods, research and
• development activities, computer programs and designs, (iv) contracts, product plans, sales and marketing
plans, business plans and (v) allinformationnotgenerallyknownoutsideofRedCrossregardingRedCrossandits
• business, regardless of whether such information is in written, oral, electronic, digital or other form and
regardless of whether the information originates from Red Cross or Red Cross’ agents.
• “Intellectual Property” shall include but not be limited to: (i) all inventions, discoveries,
techniques, processes, methods, formulae, ideas,
• technical data and specifications, testing methods, research and development activities, computer
programs and designs (including improvements and enhancements and regardless of patentability),
• (ii) trade secrets and know-how, (iii) all copyrightable material that is conceived, developed, or made by
me, alone or with
• others, (iv) trademarks and service marks and (v) all other intellectual property.
• Intellectual Property shall only include intellectual property created by me: (i) in the course of
Employment or using Red Cross time, equipment, information or
• materials, and (ii) with In one(1)year after termination of Employment and relating directly to wor kdone
during Employment.