The document provides 10 tips for spotting and harnessing the next big thing: 1) actively participate in emerging platforms, 2) group channels by format, 3) listen to consumers, 4) move quickly when something starts trending, 5) interact with audiences, 6) play to each channel's strengths, 7) offer users incentives to connect, 8) do research beforehand, 9) keep an open mind, and 10) pay attention to what consumers are excited about. Ultimately, consumers will decide what the next big thing is, so companies need to watch trends, engage with audiences, and be ready to adapt.