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2014 10-20 - prd week 3 rolling
The document discusses idea generation and opportunity identification. It provides methods for coming up with ideas like solving problems or modifying existing products. Good ideas may not always be good opportunities, which are ideas that provide significant added value to a company. The document also discusses creativity, innovation, and examples of innovative products. It emphasizes that creativity can be developed through activities like learning new fields, taking risks, and believing in one's ability to be creative.
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Similar to 2014 10-20 - prd week 3 rolling
2014 10-20 - prd week 3 rolling
- 1. Idea Generation &Opportunity Test
- 2. Perbedaan Ide &Peluang Tidak semua ide yang bagus merupakan peluang yang bagus Peluang: ide yang apabila direalisasikan akan memberi nilai tambah signifikan bagi perusahaan
- 3. Menciptakan Ide •PENDEKATAN SOLUSI MASALAH Menemukan kebutuhan konsumen • PENDEKATAN FORTITOUS SCAN Modifikasi produk yang telah ada
- 4. 1. PENDEKATAN SOLUSIMASALAH Apa yang diinginkan konsumen? Bagaimana cara memuaskan konsumen? Apakah cara terbaik untuk memuaskan konsumen? kreativitas untuk menemukan jawaban 4 Observasi
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- 6. PROSES ENTREPRENEURIAL Pengembangan Peluang Tes : - riset pasar - wawancara konsumen - analisis keuangan Identifikasi Peluang - sesuai strategi/misi perusahaan - didukung sumber daya Realisasi Peluang pemberian nilai tambah bagi perusahaan
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- 9. Why do weneed creativity? Who is the most creative person ? Why ? What is the most creative company ? Why ?
- 10. Industrial Cycle Time Sales and Profits ($) Product Develop-ment Introduction Profits Sales Growth Maturity Decline Losses/ Investments ($)
- 11. Business Leader Uses creativity to deliver innovative products Creativity Innovation
- 12. What is Creativity? What is Creativity ? What is Creativity ?
- 13. Process of reviving/discovering things/ new & unique Brainstorming process of new ideas Capacity to create something useful or beautiful
- 14. Creativity: How &What? Inventing Experimenting Breaking rules Making mistake Taking risks Growing
- 15. 1. Background or knowledge accumulation 2. The incubation process 3. The idea experience 4.Evaluation and implementation
- 16. 1.Background or knowledgeaccumulation * Generally preceded by investigation and information gathering * Creative Research : • Read in a variety of fields • Join professional groups and . Creative Research : association • Attend professional meetings and seminars • Travel to new places • Talk to anyone and everyone about your subject • Scan magazines, newspapers and journals for articles related to the subject • Develop a subject library for future reference • Carry a small notebook and record useful information • Devote time to pursue natural curiosities
- 17. 2. The incubationprocess * Creative individuals allows their subconscious to mull over the tremendous amounts of information they gather during the preparation phase * Helpful steps to induce incubation process: • Engage in a routine, “mindless” activities (cutting the grass, painting the house) • Exercise regularly • Play sports, board games, puzzles • Think about the project or problem before falling asleep • Meditate or practice self-hypnosis • Sit back and relax on a regular basis
- 18. 3.The Idea Experience * The most exciting phase (usually), because it is when the idea or solution the individual is seeking is discovered How to speed up idea experiences: • Day dream and fantasize about your project • Practice your hobbies • Work in a leisurely environment • Put the problem in the back burner • Keep a note book at bedside to record late-night or early-morning ideas • Take breaks while working
- 19. 4.Evaluation and Implementation How to carrying this phase: • Increase your energy with proper exercise, diet and rest • Educate yourself in the business planning process and all facets of businesses • Test your ideas with knowledgeable people • Take notice of your intuitive hunches and feelings • Educate yourself in the selling process • Learn about organizational policies and practices • Seek advice from others (friends, experts, etc) • View the problems you encounter while implementing your ideas as challenges • The most difficult step, requires a great deal of courage, self-discipline, and perseverance • Successful entrepreneurs can identify ideas that are workable and that they have the skills to implement
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- 21. Creating new valueswhich are beneficial for the consumers and the company by creatively changing one or more dimension of a business system New ideas that are used or applied to create or fix certain product, process or service towards improvement
- 22. Stages of Innovation Problem Identification Suggestion of Idea Choosing Idea Applying/implem enting ideas
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- 24. Types of Innovation • creation of a new product, service, or process •Often one that is novel or untried, such concepts tend to be “revolutionary” Invention • Expansion of a product, service, or process already in existence. • Such concepts make a different application of a current idea Extension • Replication of an already existing product, service, or process • Not simply copying, but adding your own creative touch to enhance Duplication or improve the concept • Combination of existing concepts and factors into a new formulation • This involves taking a number of ideas or items already invented and Synthesis finding a way that they can form a new application
- 25. Innovation in Action Type Description Examples Invention Totally new product, service, or process Airplane light bulb telephone Extension New use of different application of an already existing product, service, or process McDonald’s Facebook Duplication Creative replication of an existing concept Distro Synthesis Combination of existing concepts and factors into a new formulation or use smartphone = Handphone + camera + music player + etc.
- 26. Open your Creativity • Creativity is not a gift, it has to be sharpened, grown, and maintained • Those who are creative, they always learn how to make themselves to become more creative • They also see the future and think for other people • And they are always encouraged to think about new things and apply them to overcome the problems • Creative people are not genius inventors
- 27. Things that weaken the power of creativity No sense of humor Afraid of making mistakes and being laughed Tied up with routine work
- 28. 10 Ways toBecome Creative 1. Be sure that you can be creative 2. Express your creativity in your work and life 3. Show your inner child 4. Think Unlogical 5. Do something different 6. Charge your mind 7. Read books and look outside 8. Doing routine activities when you are in deadlock 9. Write your ideas immediately 10.Believe that you can do it
- 29. Examples of innovativeproducts
- 30. Examples of innovativeproducts
- 31. Creative and Innovationin Business New products creation New value creation Entering new market segment Improving products quality Changing work flow Re-design everything that is related to customers Cutting off costs
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