Five key things to consider when publishing tablet applications are: [1] Maintaining control over the creation of content and development process; [2] Choosing technology solutions that can scale across operating systems and devices; [3] Being aware of changes in the tablet market like Android's growth; [4] Customizing the experience for different audiences on each device/platform; and [5] Using data and analytics to guide product, content, and business strategy decisions.

1. Five Things to Consider When
Publishing Tablet Applications
Aaron Radin | CEO & Co-Founder | @aaronradin

2. Toura is focused on making app development easy
for Publishers and Developers
Publishers Developers
Toura Mobile From zero
App Producer to app in
minutes
Mulberry is an open-source framework, which
A web-based content management system, allows developers to use web technologies to easily
Toura’s Mobile App Producer (MAP) enables build cross-platform apps and mobile web
editorial, production and design staff to easily experiences. Key features include:
create and publish mobile applications.
• Ready-to-deploy native apps to all iOS and Android devices
• Build once and publish to all platforms • HTML5 Mobile web applications
• A complete framework for creating dynamic JavaScript
• Create and publish apps in days, if not hours applications that is ideal for rich content, social and utility
• Software as a service business model applications
• Growing suite of complementary APIs
• Business model consists of tiered APIs, training and support
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3. About Aaron Radin
CEO and Co-Founder
Helped create and manage digital for 32 television stations
including web, wireless, syndication, digital signage.
Led business development for one of the first companies in
US to have large-scale SMS capability.
Developed Enhanced TV group which initiated two-screen
interactive television.

4. 1. Have Control Over the
Process
Often times publishers and content owners hire third
$$$
parties and lose control over the entire process. Losing
control can result in a product that is not in line with
your vision and you content or brand may not be
presented properly. It can also result in escalated costs.
Therefore, maintaining control of the following
components is key:
$$$ - Creation of content and UI/UX of your tablet offerings
- Changing content
- New technical features
- New device capabilities
$$$

5. 2. Consider Technology Solutions That Will Scale
Generally a development project may have an immediate need to fill, but we often forget about the long term
maintenance and resources required. As a content owner, you want to be able to reach the largest audience possible
across multiple operating systems and devices. Does the device optimize the experience and audience that you want to
reach? Do you have the ability to expand on this product over time?
WEB

6. 3. Be Aware of Market Changes
Tablet sales are growing leaps and
bounds. But it’s not just about iPad
anymore. Android is expected to
grow and outpace iPad in the years
to come.
Understand how the different tablets
meet different audience segments
and their needs.

7. 4. Know Your Audience Self-explanatory. It’s important to customize the business
model and content plan for each device/platform.

8. 5. Use Data to Guide Your Strategy
Get as much data and analytics on your users and their behaviors as you can. Leverage that
information when iterating product, content and business strategy.
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9. Thank you
http://toura.com | info@toura.com | @touramobile