This document provides guidance on script writing for video content. It discusses choosing an avatar and outcome for the video. Key fundamentals of scripting include simplifying the message, following a three-act structure, and focusing on telling a story rather than just providing information. Various types of video content are covered, including video sales letters, opt-in forms, tutorials, interviews, testimonials, and examples of viral versus branded content. Guidance is provided on elements to include for each type of content script.

1. SCRIPT WRITING
Master the art of story telling.

2. VIDEO OBJECTIVE
• Know your avatar
• Choosing the outcome will dictate the content
• What action do you want them to take?
• How long should it be?

3. SCRIPTING FUNDAMENTALS
• Simplify the message
• Less is more
• Follow the 3 act structure

4. SCRIPTING FUNDAMENTALS
• It’s all in the story
• Show don't tell
• It's not about you

5. VIDEO SALES LETTERS
• It's just like traditional copy
• Higher conversion
• People buy from people
• Know your avatar
• Hook, story, sell

6. HOOKTHEM
• Break their pattern
• Just like a headline - be bold
• You're about to discover <insert biggest benefit>
• Call out their biggest concern

7. TELLTHEM A STORY
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• Explain the situation
• Magnify their feelings
• What is it, why it works, how it can work for them

8. SELLTHEM
• Build the trust / proof it works
• How much is it?
• Guarantee
• Call to action
• Tell them what to do next
• Zero confusion + single option

9. THE BBS FORMULA
• BBS biggest opportunity online
• Selling my 500+ websites
• What it's all about
• Who we are
• How much
• Guarantee
• Book your spot now
• www.youtube.com/watch?v=bgO2BH8qFiE

10. THE OTM EXPERIMENT
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!
!
!
!
• Performed x7 better - make your offer crystal clear
VS

11. OPTIN FORMS SUCCESS
• What they'll get
• Build trust
• Tell them what to do
• On thank you page make them an offer
• www.meta-formula.com/MetaStock-Subscribe.html

12. WHATTHE FAQ?
• Instant content
• People prefer people to tell them things
• Short and sharp
• Get your sales message in there too (you've
earned it)

13. Q&A
• Choose 10 x 10 technique...
• Does it work? (example: will it blend?)
• Is it worth the money?
• How much is it?
• When can I expect results?
• How much work will it be for me?
• I can't afford it

14. Q&A
• My business is unique
• Can't I do it myself?
• Who are you?
• How can I help you?
• Have you had any failures?
• How long will it take?
• Is there a guarantee?

15. WHATTO WRITE
• The question
• An explanation of the answer
• Responses to anticipated barriers
• Call to action
• Ask for customer response

16. TUTORIALS
• Positioning yourself as the expert
• Get repeat views
• Build trust
• Create a product
• Example: Final Cut King www.finalcutking.com/
Video_Training/Home.html)

17. WHATTO WRITE
• A clear, step by step plan
• How it will help people
• Keywords (also good for SEO)
• Where to find out more/subscribe

18. INTERVIEWS
• Align yourself with an expert
• Mutually beneficial
• Most successful people are
happy to share
• Future proofing

19. WHATTO WRITE
• Ask them what you want to know...
• How did you get started?
• What's your philosophy?
• Who are some of your mentors?

20. WHATTO WRITE
• What are some of the challenges you've
faced along the way?
• What do think has made you successful?
• What advice would give people looking to
get into this field?
• What's next for you? What do you see as
the future of this industry?

21. TESTIMONIALS
• What others say about you is everything
• Builds instant credibility
• Helps you know what's important to your clients
• Set it up at the beginning of the job

22. WHATTO WRITE
• What was their situation/issue before
working with you?
• Why did they choose you?
• What was the result?
• What does that mean to you?

23. WHATTO WRITE
• What's happening now?
• What advice would you give to someone
thinking about working with your company?
• Is there anything else you’d like to add?

24. THE PROOF
• Read this...

25. THE PROOF
• Watch this...
Insert Heather’s video

26. VIRALVS BRANDED CONTENT
• What's the difference?
• Viral spreads organically
• Short term gain
• Branded content is more niche
• About the story/info

27. VIRAL EXAMPLES

28. BRANDED CONTENT EXAMPLES

29. FROM SCRIPTTO SCREEN
• www.soundshop.com.au/catalogues/cables/
• www.soundshop.com.au/brands/our-brands/anthony-gallo-interview/

30. WHERE DOYOU START?
• If you’ve already got a website
• Target your most trafficked webpages
• Homepage, products or services
(Pete’s Infiniti example), testimonials, FAQ,
tutorials, interviews, branded content

31. QUESTIONS