4. INSERTYOURSELF &
PERSONALITY
• Youtube is a visual based platform, so utilize it. It’s
your biggest and best chance to show who you
are.
• Gain trust by giving, not taking.
• If possible, show your face.
5. ALGORITHM & ANALYTICS
• The algorithm is constantly changing.
• It currently favors accounts that keep people on
the platform longer.
• Study your analytics but don’t become paranoid
over them.
6.
7.
8. TAGGING AND METADATA
• Metadata helps your videos show
up in search.This includes tags, titles,
descriptions, and more.
• If one video works well, use the
same metadata for the second video
• Make tags relevant.
10. THUMBNAILS
• Bright, bold, easy to read
• Follow trends, see what’s
popular
• Make it catchy/interesting
11. WORKING WITH BRANDS,
MAKING MONEY
• Don’t put all your eggs in one basket
• Don’t take every opportunity if it doesn’t fit your
brand well
• Be smart
• Don’t be afraid to reach out to brands
12. TAKE AWAY NOTES
• Be consistent
• Inject yourself into your brand, gain peoples trust
• Utilize analytics & work with the algorithm.
• Follow trends
• Use tags and metadata wisely
• Make interesting thumbnails
• Be smart when working with brands