The Washington, DC Economic Partnership's 2013 Annual Report highlights the major accomplishments and milestones that the WDCEP achieved in 2013 through our programs, initiatives and overall mission to facilitate economic development in the District of Columbia.
2. #WeChooseDC
The WDCEP has advanced to be the leading source
of information influencing business investment and
perception about the District. Whether we are building
the foundation for deals to happen or working directly
with retail and office tenants to educate them on the
opportunities DC has to offer, we at the WDCEP are
continuously collaborating and partnering with those
who choose DC.
3. For the past 13 years, the Washington, DC Economic Partnership has told the story of DC’s
resurgence and branded DC as a premier location for all types of business and innovative
ideas. Over those 13 years, DC has emerged as one of the strongest and most resilient
economies in the country.
During this time, the WDCEP has continued to be the leading source of information
influencing business investment and perception about DC, as well as the chief connector
bridging the public and private sectors, the business and real estate communities in the
local market, and the business and real estate communities to national and international
audiences. Whether we are building the foundation for deals to happen or working directly
with retail and office tenants to educate them on the opportunities DC has to offer, we at
the WDCEP are continuously collaborating and partnering with those who choose to do
business in the District of Columbia.
In 2013, our organization took on a more active role to promote DC nationally and
internationally as a compelling place to do business. In addition to leading retail attraction
efforts for the District of Columbia, we expanded and enhanced our programs and services
to meet the needs of DC’s changing economy.
We introduced a proactive communications strategy to promote DC as a prime location
for business domestically, and internationally, through a variety of resources and marketing
activities. As a result of this effort, we successfully raised awareness of DC’s thriving
economy and business opportunities in major national and international publications.
In an effort to attract new companies, talent and investment for DC’s technology sector, the
WDCEP spearheaded a new initiative to promote DC as a growing technology hub in March
of this year at SXSW, one of the largest technology conferences of its kind, held in Austin,
Texas. This year marked the first year that DC had an official presence at the conference.
Our organization also launched AccelerateDC, a new initiative that offers free and
confidential mentoring for technology-based businesses in the DC area. AccelerateDC
supports innovation and entrepreneurial activity throughout DC by providing entrepreneurs
with the mentoring, advice, and help they need to develop their companies.
The WDCEP is committed to ensuring that the District of Columbia continues to achieve
economic development success now and into the future, and looks forward to working with
our partners, supporters, DC entrepreneurs, businesses, and non-profits in the coming
weeks, months, and years.
The following pages showcase some of the major accomplishments and milestones that the
WDCEP achieved in 2013 through our programs, initiatives and overall mission to facilitate
economic development in the District of Columbia.
We thank those of you for attending our programs, reading our publications and joining
with us to move DC businesses forward in the last year.
Keith Sellars
President & CEO
4. Table of Contents
4
Business Attraction & Retention
12
Business Development
16
Site Location Assistance
20
Tools & Resources
24 Programs
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About WDCEP
5. The Washington, DC Economic Partnership (WDCEP) is a 501(c)(3) nonprofit organization
whose mission is to promote business opportunities throughout the District and
contributes to business retention and attraction activities. Since 2001, the WDCEP’s efforts
have positively influenced the District’s economy and contributed to significant job
growth, tax revenue and real estate transactions.
Attraction & Retention
64
WDCEP-assisted businesses
opened in FY13
Location Assistance
875k+
SF of deals WDCEP
helped facilitate in FY13
Marketing
SXSW
WDCEP led DC’s first official
visit to South by Southwest
7. WDCEP ASSISTED
BUSINESSES
The businesses on the map either opened or
announced expansion plans in FY2013.
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10. The WDCEP assists in the development of a vibrant
and sustainable economy in the District of Columbia
by marketing business and investment opportunities
throughout the city. The WDCEP actively markets these
opportunities by representing the District at industry
tradeshows across the nation, conducting site tours
in target market areas, and through national and
international marketing campaigns.
International Council of Shopping Centers (ICSC)
Since 2001, the WDCEP has represented the District of Columbia at ICSC’s annual meeting
which attracts more than 34,000 retailers, developers and brokers to Las Vegas. The event
provides valuable face time in a business conference setting for investors to become more
familiar with District of Columbia officials and economic development professionals. In
2013, the WDCEP conducted over 80 meetings with retailers and developers from across
the nation demonstrating the District’s commitment to attracting high quality national and
international retail establishments. This year there were over 400 individuals that visited
the District’s booth during the three-day conference. In addition, the WDCEP hosted the
15th annual Capital Reception at RECon with an attendance of nearly 500 people.
In addition to our Las Vegas efforts, the WDCEP represented the District at the two-day
ICSC Mid-Atlantic Conference (National Harbor, MD).
WDCEP’s RECon ICSC booth
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11. Capital Reception at TAO
SXSW
As part of the WDCEP’s efforts to promote DC as a growing technology hub, the WDCEP
organized and facilitated DC’s official on-the-ground presence at SXSW in March 2013,
the most popular conference attracting technology industry leaders, entrepreneurs,
programmers/developers, investors and tech media. The WDCEP brought together
various partners from DC’s public and private sector to coordinate a strong comprehensive
marketing campaign to promote the District’s vibrant tech sector to over 60,000 attendees
from over 72 countries that attended the conference.
DC’s SXSW delegation
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12. Neighborhood RETAIL/RESTAURANT TOURS
Throughout 2013, the WDCEP organized and executed three neighborhood tours in
partnership with the Office of the Deputy Mayor for Planning and Economic Development
(DMPED). Joined by DC government officials, brokers, property owners, entrepreneurs
and service providers, the WDCEP led these neighborhood tours to showcase retail and
investment opportunities along the following major commercial corridors:
Rhode Island Avenue & New York Avenue:
• New York Avenue/Bladensburg Road
• Rhode Island Avenue, NE
• Brookland
• North Capitol
• Brentwood
• Woodridge
• Union Market
• Fort Lincoln / Dakota Crossing
Georgia Avenue:
• Shaw
• Howard University
• Park View
• Petworth
• Brightwood Park
• Brightwood
• Walter Reed
• Shepherd Park
• Takoma
• 16th Street Heights
• Central 14th Street
• Columbia Heights
• 11th Street
Emerging Markets:
• Anacostia
• Congress Heights
• Deanwood
• Fairlawn
• Hillcrest
• Lincoln Heights
• Minnesota & Benning
• Pennsylvania Avenue
• Saint Elizabeths
Steve Boyle, Managing Director, EDENS, provides an update on Union Market
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13. St. Elizabeths West Campus tour
Saint Elizabeths Academic & Research Anchors Tour
As a prelude to the District government’s Request for Expressions of Interest (RFEI) for an
academic anchor at the St. Elizabeths East Innovation Hub event, the WDCEP organized a
bus tour for potential respondents. The tour featured updates on the economic development
occurring in the neighborhoods adjacent to Saint Elizabeths East and a tour of the Saint
Elizabeths West Campus with an update from GSA on the status of the U.S. Coast Guard
headquarters.
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14. Regional, National, and International Promotion
of the DC Business Opportunities
In 2013, the WDCEP expanded the its business attraction efforts to include a proactive
strategic communications strategy to promote the District as a prime location for
business domestically, and internationally, through a variety of resources and marketing
activities. As a result of the strategy, the WDCEP was able to successfully raise awareness
of the District’s thriving economy and business opportunities in major national
publications, including Bloomberg, Engineering News Record, Forbes, Foreign Direct
Investment, Globe Street, National Real Estate Investor, Progressive Grocer, Shopping
Centers Business, and more.
Social Media
The WDCEP complimented its strategic communications strategy with targeted
social media campaigns throughout FY13. A weekly Twitter campaign focusing on 50
neighborhoods helped to increase followers by 57% to 1,068. WDCEP’s 6,622 video views
via YouTube resulted in 300 hours of users learning about the economic development
opportunities in DC and more than 15,850 people reviewed presentations on how to do
business in DC. WDCEP.com received more than 26,300 unique visitors and our Retail
Site Search (wdceprss.dc.gov) and Development Search (search.wdcep.com) attracted
another 4,600 unique visits.
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FLICKR
18. The WDCEP offers educational programming to foster growth,
development, entrepreneurship and strategic relationship
building among the city’s business community. We
collaborate with the Government of the District of Columbia,
community and workforce development organizations, local
universities, and private entities to promote a businessfriendly environment in the District. To help businesses grow
and thrive here in our nation’s capital, we provide access to
key resources and services, including economic incentives
and programs; lease and site location assistance; workforce
development assistance; statistics and demographics; and a
network of partner organizations.
DC Doing Business Guide
The DC Doing Business Guide provides step-by-step essentials for starting, expanding, or
relocating your business in DC—including detailed information on business resources,
regulations, and requirements. Now in its seventh edition, the Doing Business in DC
guide is printed bi-annually, offered online, and distributed to DC’s business resource
centers, business improvement districts, government agencies, nonprofits, and community
development corporations.
In FY13, the WDCEP partnered with the DC Department of Small & Local Business
Development to offer an e-pub version, available in the iBooks, Barnes & Noble (Nook),
Amazon Kindle, and eBookPie stores. Released in December 2012, the e-pub was
downloaded 385 times. The Doing Business in DC was also published in Spanish, courtesy of
a partnership with the DC Department of Consumer and Regulatory Affairs, demonstrating
the District’s commitment to inclusivity.
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19. DOING BUSINESS 2.0
Doing Business 2.0 is the live version of the
WDCEP’s DC Doing Business Guide. These
essential entrepreneurial topics are brought to
life through a monthly panel discussion focused
on each of its thirteen chapters. Topics ranged
from initial business start-up considerations to
business financing. Entrepreneurs and business
owners gained access to some of the city’s top
thought leaders and have the opportunity to
network with both panelists and other attendees.
In WDCEP’s effort to attract, retain, and grown
business in the District, this initiative is a critical
educational tool and resource for all those doing
business in the nation’s capital.
DSLBD CBE presentation
ACCELERATE DC VENTURE MENTORING SERVICE
In 2013, the WDCEP launched a new business development initiative for the District’s
technology community—the AccelerateDC Venture Mentoring Service. AccelerateDC
was formed to support innovation and entrepreneurial activity throughout the District
by connecting emerging entrepreneurs with experienced mentors. Building on the highly
successful model of the MIT Venture Mentoring Service, Accelerate DC VMS uses a teambased approach to mentoring where entrepreneurs are paired with a team of 4-5 experienced
mentors who offer a wealth of knowledge, entrepreneurial business experience, and extensive
networks to young entrepreneurs.
AccelerateDC launch event
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22. The WDCEP works with a variety of businesses, from
small businesses to large corporations, to help them
find the ideal location to fit their business needs. The
WDCEP informs businesses of available opportunities,
provides data on demographics and business incentives,
connects them to appropriate property representatives,
and guides them through the processes of opening their
business in the District.
BUSINESS ATTRACTION/RETENTION
The WDCEP informs businesses, developers and investors of the opportunities in DC and
its neighborhoods, connects them to appropriate government agencies, and helps to create
partnership within the private sector.
WDCEP’s retail and office attraction initiatives have led to over 875,000 square feet of new
deals and openings in FY 2013. These efforts have led to thousands of new jobs and millions
of additional tax revenue for the District.
DC’s first Costco opened in November 2012
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23. Success Stories
In FY 2013, 64 WDCEP-assisted businesses opened their doors. Below is a select list
of retailers that either opened or announced expansion plans in the past year.
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26. With so much information available today it can
be hard to know where to start and what resources
to use. The WDCEP is your “one-stop shop” for
economic development data. Whether it is site
location assistance, neighborhood demographics or
development information, the WDCEP has it readily
available. In order to distribute this information as
widely as possible, the WDCEP uses GIS technology
for “virtual tours,” offers an interactive website for
site location assistance, produces business-friendly
publications and posts events and educational
seminars on WDCEP.com, its YouTube site (youtube.
com/wdcep1495), and its Twitter account (@WDCEP).
Publications
DC Development Report: 2012/2013 Edition
The DC Development Report is an annual
publication that gives a comprehensive
overview of development and construction
activity in the District of Columbia. The DC
Development Report has long been a tool used
by public officials, developers, brokers and
investors looking to inform their clients and
constituents about the development occurring
in the District. The DC Development Report:
2012/2013 Edition is a compilation of nearly 12
years of data collection on approximately $83.5
billion in development within the District.
This year’s report summarized nearly 1,400
development projects in the District, detailed
the development trends and highlighted the
major projects in the office, retail, residential,
hospitality and education markets, and
revealed trends about the projects expected
to deliver in 2013 and 2014. In addition,
WDCEP partnered with CBRE to provide an
economic and development overview of DC and in-depth analysis of the office, retail, and
residential markets. The information found in the DC Development Report is the result of
WDCEP’s annual development census which compiles research and data from more than 120
developers, architects, contractors and economic development organizations each year.
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27. 2013 Neighborhood Profiles
Finding information on DC’s neighborhoods
is greatly simplified with the WDCEP’s
Neighborhood Profiles book. This year’s
publication provides snapshots for 50 DC
neighborhoods (an increase from 37 in 2012),
commercial corridors, and New Communities
Initiatives. Each profile contains a brief
description of the neighborhood, a local
map, demographic information on area
residents, photos and more. The 2013 Profiles
were updated with the latest demographic
information, updated Metrorail counts, area
highlights, an overview section recapping
DC’s population and retail market growth, as
well as the Main Street programs and Great
Streets Initiatives for retailers and small
businesses. The WDCEP works with its local
partners to make sure that each profile is upto-date on the latest economic development
news and developments.
Development Search
The WDCEP tracks the more than $84
billion development dynamic that is shaping
the District of Columbia. The WDCEP’s
Development Search tool allows online users
to search over 1,450 development projects
that have been completed in the District since
2001, under construction or in the pipeline.
Retail Site Search
In order to help national and local retailers and restaurants find space in DC, the WDCEP
offers an online tool—the Retail Site Search. The interactive search allows retailers to query
more than 430 retail opportunities by size, neighborhood, time frame and address or
intersection. The information on each site includes the space available for lease, Metrorail
and traffic counts, neighborhood demographics, images of the space and leasing contacts.
The tool integrates technologies and data from Google Maps & Streetview, DCGIS, OCTO
and the WDCEP. Beyond the retail site information a user can also learn what the zoning is
around a site or determine the size of an adjacent parcel using the map layers function. The
tool can be accessed from the WDCEP’s website, www.wdcep.com.
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30. Annual Meeting & Development Showcase
Since 2001, the WDCEP’s Annual Meeting & Development Showcase (AMDS) has been the
premier gathering of DC’s top business and community leaders to celebrate the District’s
vibrant economy. The half-day program began with the Development Showcase, the largest
event of its kind, featuring over 50 exhibitors representing almost every major commercial,
retail, and housing development in the District. The Development Showcase was followed by
the Annual Meeting which attracted over 600 attendees, featuring DC’s top business leaders,
entrepreneurs, real estate professionals and local government officials
The WDCEP’s Annual Meeting featured a great lineup of speakers, including opening
remarks by Mayor Vincent C. Gray, Councilmember Muriel Bowser, Councilmember Jack
Evans, and the keynote address provided by the noted economic forecaster and head of the
Kiplinger Publishing Foundation, Knight Kiplinger.
The WDCEP presented an Economic Development Leader award to the Honorable
Congresswoman Eleanor Holmes Norton for her outstanding commitment to business and
economic development in the District. The award was presented to the Congresswoman by
Donna Woodall, Microsoft’s Northeast Citizenship & Public Affairs Director.
Provident-Howard University was presented with the second annual Michael V. Hodge
Revenue Bond Deal of the Year Award. The award was presented by Gregory Johnson of the
DC Revenue Bond Program.
Internship Program
The WDCEP understands the importance of mentorship and fellowship for the District’s
developing workforce. We offer internship opportunities for students located in our city.
Eleven students interned in the WDCEP office this year, providing research, business
development, location mapping, event planning, and programming support. We believe
that the future of the District’s economic resurgence is impacted by the experience and
opportunities of its youth.
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34. With a full-time staff of eight
people, the WDCEP relies
on its board, sponsors and
community partners to help
fulfill its mission.
BOARD MEMBERS (FY 2013)
Victor Hoskins / Co-Chair
Deputy Mayor
Office of the Deputy Mayor for Planning &
Economic Development
Kenneth Brewer
Executive Director
H Street CDC
Donna M. Cooper
President, Pepco Region
Pepco
Richard Lake / Co-Chair
Managing Principal
Roadside Development
Grant M. Ehat
Principal
JBG Rosenfeld Retail
Olivia Shay-Byrne / Vice Chair
Partner
Reed Smith, LLP
Jennifer Eugene / Secretary
Manager, Engineered Sales
Washington Gas
Angela Franco
President & CEO
Greater Washington Hispanic Chamber of
Commerce
Keith Sellars / President
President & CEO
Washington, DC Economic Partnership
Brett Greene
President and CEO
American Management Corporation
Jenifer Huestis Boss /
DMPED Representative
Interim Director of Business Development
Office of Planning & Economic Development
Carl Hairston
Regional Manager
Business & Professional Banking Group, M&T Bank
Stan Jackson
President & CEO
Anacostia Economic Development Corporation
Joseph Askew
Vice President, Government Relations
Verizon
Steven C. Boyle
Managing Director
EDENS
Ernest Drew Jarvis
Senior Vice President
First Potomac Realty Trust, DC Building Industry
Association
Jean-Luc Brami
Vice President
Gelberg Signs
Norman Jemal
Vice President
Douglas Development Corporation
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35. STAFF
Keith Sellars
President & CEO
Anna Lee Ney
Operations Manager
Chad Shuskey
Senior Vice President
Research & Visual Communications
Galen Lawson
Graphic Designer
Tiffany Thacker
Director, Business Attractions & Marketing
Daour Diawara
Manager, Business Development
Matthew Kruczlnicki
Research Analyst
Rachel Plourde
Administrative Associate
Greg Leisch
Founder & Chief Executive
Delta Associates
Tara Scanlon
Partner
Holland & Knight
Nicholas A. Majett
Director
Department of Consumer & Regulatory Affairs
Michael Stevens
President
Capitol Riverfront BID
Chris Niehaus
Director
U.S. Office of Civic Innovation, Microsoft
Robert Summers
Director
Department of Small & Local Business Development
Tom Nida
Regional President
United Bank
Adam Volanth
Principal – Mid-Atlantic
Bohler Engineering
Scott Nordheimer
Senior Advisor
Urban Atlantic
Mitch Weintraub
Partner
Cordia Partners
Gregory O’Dell
President and CEO
Events DC
Phillip Quintana
Senior Vice President
Mid-Atlantic Middle Market Banking, Capital
One
Marc Ratner
Chief Executive Officer
Streetsense
Eric E. Richardson
Agency Director
DC Office of Cable Television &
Telecommunications
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36. Financials
Year Ended 09/30/12 (audited)
Assets
Cash
Other Assets
Total Assets
$525,461
$104,157
$629,618
Liabilities & Net Assets
Liabilities
Net Assets
Total Liabilities & Net Assets
$272,464
$357,154
$629,618
Total Revenue
Total Expenses
$2,705,193
$2,549,673
Change in Net Assets
$155,520
Year Ended 09/30/13 (UNaudited)
Assets
Cash
$299,429
Other Assets
$242,311
Total Assets
$541,740
Liabilities & Net Assets
Liabilities
$328,248
Net Assets
$213,492
Total Liabilities & Net Assets
$541,740
Total Revenue
$1,997,162
Total Expenses
$2,097,074
Change in Net Assets
($99,912)
* Complete financial statements are available at the WDCEP.
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37.
38. We are a non-profit, public/private partnership whose mission is
to facilitate economic development through business retention
and attraction activities. Through our network of partners
we promote, inform and sell DC as a place for business.
Entrepreneurs and artists, along with budding technology gurus
and non-profit visionaries, all come to us for guidance and
assistance in mapping out their strategies for success. Whether
you plan to start a District-based business, make your existing
business more competitive, wish to connect to development
and retail opportunities, or simply want to use our research to
make better-informed decisions, think of the WDCEP as your
economic development resource.
1495 F Street, NW
Washington, DC 20004
202.661.8670
www.wdcep.com