A presentation put together by myself and Tony Donnellan on helping SMB's with Content Management focused around B2B.
It explains why content marketing is worth doing and how to go about doing it.
@tonester & @brandjoe
5 tips for sales success through social mediaJoe Edwards
Tapping the enormous potential of social media can help you generate new leads, understand how your brand is perceived and build deeper client relationships. How well are you using it?
A recent survey from McKinsey Global showed that less than a quarter of the marketers they surveyed are using analytical tools to refine their decision-making processes, even though 39% have increased access to data and insights. Problem one, accessing the data, this is still on the increase, but problem two is the bigger challenge; businesses still struggle with measuring social success (or failure), this presentation uncovers some of the whys and provides some simple principles you can take without spending vast sums of money to track your social progress
The social business - The Fails and Successes MOI Global
The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
In Joe’s first Herding Cats presentation he spoke about how to use Social Media to drive visitors to your event but also how to deliver the event back into the social environment, in next instalment he goes into more depth around social awareness and listening … read on.
A recent study showed that awareness is the key objective for event managers using social media but 80% of these individuals are not using listening tools to measure their effectiveness. In this presentation Joe discusses how to use Social Media to drive awareness, some key metrics for measuring it and the learnings and advantages you can gain from Social Media listening through structuring a wealth of unstructured data. He will also high-light some of the new social platforms that have come to market and how best to take advantage of them.
In the complex and noisy environment that is the social media landscape Joe reveals not only how to use social media to drive visitors to your event but also how to deliver the event back into the social environment and fully optimise the social experience.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
5 tips for sales success through social mediaJoe Edwards
Tapping the enormous potential of social media can help you generate new leads, understand how your brand is perceived and build deeper client relationships. How well are you using it?
A recent survey from McKinsey Global showed that less than a quarter of the marketers they surveyed are using analytical tools to refine their decision-making processes, even though 39% have increased access to data and insights. Problem one, accessing the data, this is still on the increase, but problem two is the bigger challenge; businesses still struggle with measuring social success (or failure), this presentation uncovers some of the whys and provides some simple principles you can take without spending vast sums of money to track your social progress
The social business - The Fails and Successes MOI Global
The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
In Joe’s first Herding Cats presentation he spoke about how to use Social Media to drive visitors to your event but also how to deliver the event back into the social environment, in next instalment he goes into more depth around social awareness and listening … read on.
A recent study showed that awareness is the key objective for event managers using social media but 80% of these individuals are not using listening tools to measure their effectiveness. In this presentation Joe discusses how to use Social Media to drive awareness, some key metrics for measuring it and the learnings and advantages you can gain from Social Media listening through structuring a wealth of unstructured data. He will also high-light some of the new social platforms that have come to market and how best to take advantage of them.
In the complex and noisy environment that is the social media landscape Joe reveals not only how to use social media to drive visitors to your event but also how to deliver the event back into the social environment and fully optimise the social experience.
Organization models for social media
- What is a good organization model for a mid size company, implementing a social media engagement strategy?
- How one person can make a difference in an SMB organization!
Challenge:
How can a “social media campaign” actually be successful if the rest of the company does business as usual? Many social media “strategies” are really just some tactical ideas with little impact to the business success. Consultants get fired and careers stale due to some basic lack of understanding. A company with more than 20 people need to think through the organizational implications.
Objective
This webinar shall give you the foundation and the most important insight to to setup a good organization model to successfully engage with customers, prospects, new customers and partners through social media.
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
How to structure your social media team, presented by Crystal KingSocialMedia.org
In her Brands-Only Summit presentation, Keurig Green Mountain's Crystal King teaches a class on how to organize and structure your social media team.
She explains how to manage social media as your brand's needs change, the market shifts, and more departments get involved.
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
Maryland Parks and Recreation - Connecting People and Places SociallyLutricia Eberly
Curious what it means to engage your community socially? What to cultivate a stronger following on your existing social media platforms? Learn what you can do to engage your community at a higher level socially
Promotional Products and Social Media: The Big PictureMark Graham
An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.
Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
Taking Networks Seriously- Understanding interactions among your audience is key to knowing your brand. You can find the key influencers who are driving the conversations and how it spreads throughout the network.
Leveraging Social Media as a Way To Grow Business Society3
While social media is considered one of the most powerful business tools today, helping some companies to even grow during the economic down turn, many barely have a presence and don't know where to start. Let's explore how social media is forming today’s "educated purchase decisions" and what you can do to be part of the new process, growing your business and win back influence in the decision making process. Leading businesses leveraged social media to make a difference on the bottom line - without even having fancy fan page. Smart vendors leverage their channel as secret weapons in the social media world. Smart VARs and system integrators leverage social media to grow their vendor relationships. Get inspired how to unleash this power and make a difference for your own business.
Leading Edge Technologies and Partner Programs Empowering the Channel of Today and Tomorrow:
Axel Schultze, http://xeems.com/axels @ XChange Tech Innovators event Nov. 2010 Las Vegas
How to Use Inbound Marketing to Grow Your Startup Cindy Kelly
Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
How to structure your social media team, presented by Crystal KingSocialMedia.org
In her Brands-Only Summit presentation, Keurig Green Mountain's Crystal King teaches a class on how to organize and structure your social media team.
She explains how to manage social media as your brand's needs change, the market shifts, and more departments get involved.
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
Maryland Parks and Recreation - Connecting People and Places SociallyLutricia Eberly
Curious what it means to engage your community socially? What to cultivate a stronger following on your existing social media platforms? Learn what you can do to engage your community at a higher level socially
Promotional Products and Social Media: The Big PictureMark Graham
An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.
Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
Taking Networks Seriously- Understanding interactions among your audience is key to knowing your brand. You can find the key influencers who are driving the conversations and how it spreads throughout the network.
Leveraging Social Media as a Way To Grow Business Society3
While social media is considered one of the most powerful business tools today, helping some companies to even grow during the economic down turn, many barely have a presence and don't know where to start. Let's explore how social media is forming today’s "educated purchase decisions" and what you can do to be part of the new process, growing your business and win back influence in the decision making process. Leading businesses leveraged social media to make a difference on the bottom line - without even having fancy fan page. Smart vendors leverage their channel as secret weapons in the social media world. Smart VARs and system integrators leverage social media to grow their vendor relationships. Get inspired how to unleash this power and make a difference for your own business.
Leading Edge Technologies and Partner Programs Empowering the Channel of Today and Tomorrow:
Axel Schultze, http://xeems.com/axels @ XChange Tech Innovators event Nov. 2010 Las Vegas
How to Use Inbound Marketing to Grow Your Startup Cindy Kelly
Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
12 Paths to Creative Content GenerationDouglas Karr
As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Surveying and polling audiences is an excellent way to create content for your website and blog that captures press attention and generates conversations across social media channels. Additionally, through the creation of infographics and visualizations around the data that has been collected, organizations are finding useful ways of repurposing those results.
This was a webinar we did with PR Newswire and Zoomerang and over 1,600 registrants! We discussed how organizations are generating compelling data using surveys and polls and getting creative with content generation.
Live Webinar: How to Kick-Start a Successful Content Marketing Strategy - Qui...LinkedIn
Seth Godin says that “Content marketing is the only marketing left.”
The marketing world appears to be agreeing with him, as content marketing budgets continue to grow exponentially. But as you build your content strategy, how can you be sure that you’re setting out on a path to success from Day One?
Join us for this dynamic, live webcast co-hosted by LinkedIn and the award-winning content marketing agency King Content. Speakers include Jon Lombardo, Creative Lead for LinkedIn’s Creative Agency, and Lieu Pham, VP, Strategy & Innovation for King Content.
We will explore the fundamentals to building a strong content marketing strategy—giving you the tools and confidence to secure the budget and succeed from the very start. We’ll cover three key concepts:
- Why you need to do a content audit—and how to do one
- What types of content you should produce for your audience
- How to measure success against short and long-term objectives
Generating Sales Ready Leads Through Content MarketingGreg Shuey
In my SMARTcon presentation you can learn how to generate more brand awareness, more website traffic, more leads, and more revenue through content marketing strategy and execution.
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics.
Nicholas will also cover how each of the “Big Four” social media platforms can be used effectively, and lastly, he will reveal six marketing tools that he personally recommends.
How to create effective and optimized content by jen silvermanGlen Dimaandal
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
Content Marketing: How to Successfully Convert Content into Customers451 Marketing
We’ve all heard the battle cries – traditional marketing is dead! Content is king! Savvy consumers are tired of being sold to and marketers need to create a constant flow of new content, from blog posts to social media updates, ebooks to webinars. But, how do you get started? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
For more on this topic go to: http://disruptivemarketer.net
How can content marketing, when used in a disruptive manner, help build more word of mouth for your company? How is B2B tech using content marketing tactics to build new avenues of awareness? How does your company use search and social data to plan and measure your content marketing and lead generation activities?
Presented at Brand Innovators Content Marketing Seattle by Geoffrey Colon, Group Product Marketing Manager of Emerging Media at Microsoft
Follow Geoff on Twitter http://twitter.com/djgeoffe
#BISummit #BingAds #Bing #ContentMarketing
The Challenge
Deciding what to publish, how to publish it, for whom, in what format, are the modern day marketing challenges facing all businesses.
What’s on the slide deck?
In this slideshow I'll take you through 6 Steps To A Solid Content Marketing Plan, referencing a tried and tested framework that pulls together 6 interlinked and interdependent marketing and publishing disciplines:
1. Know your audience
2. Audit your content
3. Map your content to your buyer
4. Create your editorial calendar
5. Promote your content
6. Measure your performance
What will you learn?
You'll discover some the best content marketing tools and techniques and their inventors and see my recommendations for using them in your daily marketing business to deploy purposeful content marketing to help you attract customers and grow your business.
Leaders teamed up with the NBA, SAP and Cisco for an inspiring exploration of what’s coming up for technology, consumer trends, content and connectivity in 2016. The event was hosted alongside the NBA London Global Games 2016.
Guess what? Video is kinda a BIG deal! It's gone crazy in social, being adopted by most of the major channels, some ephemeral stories, some live video and then there always good old YouTube which is reporting 100% YoY video consumption across mobile. In this presentation, Joe Edwards will discuss why video needs to be an integral part of your social/content strategy, how to do it well and what you need to do to make it happen on a global scale with big budgets or when you are bit strapped for cash. There'll be plenty of real world examples and lots to take back to the office.
My Sum up of the Google B2B event on 29th Jan 2015
B2B Marketing is changing. Is your business ready?
B2B@Google will bring together B2B experts and your peers to inspire you to ignite change in your organization.
Social trends, why they are important and why they are not Joe Edwards
As marketing people, there are two things we cannot help doing: making up new-fangled words (e.g. gamification) and following the latest trends. We’ve always loved new shiny things and while trends are important, as social marketers, it’s important to remember that there are some fundamentals we need to get right. In this presentation, Joe highlights some interesting trends in the digital and social space, what they mean for businesses today and how they can be actioned tomorrow. But more importantly why marketers need to be careful in following every trend and forgetting the basics…. How to stay interesting to your audience.
The Trials and Tribulations of the Social BusinessJoe Edwards
The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
What I've Learnt from Social Media ListeningJoe Edwards
I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he'll also look at various brands and case studies to identify real world examples.
As content marketing continues to move past the early-adoption phase, more and more companies are starting to take it seriously. But there are many common missteps. In this presentation Joe looks at some of the reasons why businesses may be failing at their content marketing efforts from a strategic and tactical stand point and what you can start doing today to resolve some of these issues.
Why we all need to work harder at "unforgettable" in our marketing worlds. Tips and insights about how to be remembered in our careers and our campaigns. For the full transcript go here - http://www.brandjoe.com/2013/05/unforgettable/
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the
There have been many posts about Klout and Peer Index (the two big influencer measurement tools) most of them have been pretty negative as a whole claiming massive inaccuracies due to their method of measurement. To be honest I don’t blame people for slamming these services when the editor of mashable can have a higher influence than the President of the United States (argue-ably the most influential person in the world) it does start to pose a few questions. Personally I think both services have a few flaws but then they have a massive task of attempting to turn what is essentially qualitative relationship based interactions into hard qualitative statistics.
Custom Branding it’s about moving from the idea of mass marketing (this includes segmentation) and corporate wide communications to empowering the people in your business to deliver the company brand in a 1-2-1 environment.
I think it’s safe to say that yet another marketing term can be added to the B2B vocabulary bucket, that of social commerce or sCommerce. By now many of you will have signed up to the likes of Groupon and Living Social to take advantage of all the available deals. What you may not have seen is the B2B social marketplaces such as Huddlebuy (UK) and Bizydeal (US). Major sCommerce B2C players may also jump on the B2B wagon.
The future of marketing - Please find the annotation to these notes here -> https://docs.google.com/document/pub?id=1XvFCHg2uvabmJ9etUm5SDBCTXrWQ4PgILipOieveTOI
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. 1. Why Content Marketing is so valuable (particularly for
smaller businesses)
2. Where Do I Start?
• Why people share
• Understanding the buying process and content needs
• Thinking like a publisher
• Your objectives
• Creating an editorial calendar
3. Creating – Platforms, Formats and Inspiration
4. Tracking and Measuring
7. 2. Makes You Easier
to Recommend
More than
8 OUT OF 10
IT decision-makers said word of mouth
recommendations are the most
important source when making buying
decisions
Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009
BETHEHURRICANE.COM | TWITTER.COM/SOCIALVATION
9. Word of Mouth is now Jet Powered!
Don’t just aim to be read – aim to be SHARED
10. Content Fuels B2B Social
Brands play a key role: 60% of all content-sharing messages specifically
mention a brand or product name
11. 3. People Remember What They Share
73% say they process
information more deeply, thoroughly
and thoughtfully when they share it
“Sharing information helps me do my job. I
remember products and information sources
better when I share them and am more likely
to use them.” Participant, male
“Psychology of sharing” New York Times 2011
12. 4. It Helps People to Buy
9 OUT OF 10
buyers say that when they’re ready to
buy, they’ll find you
Content marketing is your opportunity to shape their thinking (write the proposal)
13. 5.
• Smaller businesses often thrive
due to a particular expertise
• In the past it was enough to
claim this expertise…
• Content marketing gives you
the opportunity to demonstrate
it
The Result?
• You become the ‘go to’ person
or company within your
category
14. 6. Content Marketing builds trust and familiarity
70%+
of purchases are restricted to established
vendors or are heavily dependent on Word
of Mouth recommendations
Source: Buyersphere ebook, Enquiro
17. 1. Understand Why People Share
49% say sharing 68% share to give 49% say sharing 78%share 84% share
allows them to people a better allows them to information because it is a
inform others of sense of who they inform others of online because it way to support
products they care are and what they products they care lets them stay causes or issues
about and care about about and connected to they care about
potentially change potentially change people they may
opinions or opinions or not otherwise
encourage action encourage action stay in touch with
“Psychology of sharing” New York Times 2011
21. 3. Be Clear About What YOU Want to Achieve
Phase Persona Objective Theme Subject Format
• Awareness • CxO • Awareness • Vision • Future trends • White Paper
• Consideration • Directors • Perception • Point of View • Thought • Video White
• Decision • LoB Manager • Trust • Proof Leadership Paper
• IT • Preference • Comparative • Market • Interview
• User • Recommenda • ROI analysis • Webinar
tion • How To • Data Sheets
• In Depth • Case Studies
• Top Reasons • Infographic
• Five Ways • Demo
To… •…
22. 4. Think Like A Publisher
• Information over promotion
• Help rather than sell
• Hold opinions / pick a fight!
• Invite debate
23. Create An Editorial Calendar
• Saves time by maximising all opportunities
• Keeps your messaging on track
• Aligns you with industry ‘events’
• Gives you the flexibility to respond
• Schedule writing / creating time, not just
dates
24. What have you done for me lately?
• Your audience don’t care about you or your brand
• What you’ve done in the past doesn’t matter
• Think how you can help them now!
28. 3 Ways To Create Content
IN-HOUSE CO-CREATION CURATED
COMPANY CROWDSOURCED RECOMMEND
BLOG RESEARCH AND SHARE
OPINION COMMENTARY
PIECES
Content Spans Platforms
29. Your email newsletter could
blossom as a blog
• People to subscribe via RSS, which reduces inbox overwhelm.
• Prospects and customers can engage with you through
comments and questions.
30. Tips to Make Blogging Easier
• Guest bloggers • Create a schedule that
• Spread the task around you can live with
(find people already • Keep a list of blog topics
blogging!) • Write a couple at a time
• Find the stories in your • Interview experts
business – be creative
• Video Blog
31. Where to Blog
• A wide range of
Blogging tools
• Free and paid
• Hosted and Client
Side
32. Create a Video Channel
Interviews or Voxpops
Channels
Events you attend
Events you run
Interview clients
Interview employees
36. Crowd Source Content
1. Identify industry trends
2. Discover different strategies that customers are using
3. Discover peoples worries or concerns
4. Uncover success stories
5. Ask customers why the buy from you
Also uncover those customers that are most vocal
43. Create Tools
• Step up your quality control and
ensure all aspects of your websites
are complete before exposing
• A legal checklist you can view them to the world at large. Create
online or print on paper is a your own checklist templates and
great tool for pointing out test your projects before launch.
potential legal concerns and
identifying needs for help.