The document outlines a proposed short film project focused on visual effects, composites, and CGI. The target audience is ages 16-30 who engage with social media and short films. Research including surveys and interviews will inform the project. Production will involve location scouting, filming, editing, and After Effects work. An evaluation will include screenshots, behind-the-scenes photos, and a production diary to improve time management skills.

1. Working Title:
Don’t Run
Audience:
The audience that I will aim this project at is from the age range of 16-30 as these are seen to
engage with this type of content more than others. This also makes the rating of 15 (BBFC ratings)
suitable as the age range is are from young adult to a mature/middle aged audience. The
psychographic of my audience would preferably be an experiencer as the point of my film would be
to invoke an emotional reaction which fits the experiencer VAL category perfectly. The audience
would also be social media aware as from a distribution point of view this is where most short films
are seen. Their social grade would range between C1 and D as this allows people to have enough
free time to engage with the content within their normal lives. Individuals who are avid social media
followers on platforms such as Youtube and Facebook will be the main distribution points of the
project as I have found from previous research.
Rationale (approx. 100 words)
Throughout my previous projects, I have found the pre-production stage to be extremely useful
when it came to the final production stage as I had created assets and resources which aided in
my final product. By studying 3 different specialisms throughout the year, I have gained new skills
in the Adobe suite which have been transferable across all platforms. I have found through
studying the different specialisms that short films were the area that I enjoyed most and that I am
most adept in. Going through the processes of making a film has shown me that creating this kind
of content is something that I enjoy and have a passion for creating.
Project Concept (approx. 200 words)
The brief concept of my film is for it to be an experimental piece of film which focuses heavily on
visual effects, composites and CGI. I intend to create the piece as an intro to a psychological
horror television show. I have chosen this because I would like to experiment with these
technologies as I briefly touched on this kind of effects on my previous short film project. I believe
this is something I will be able to build on and study by following various YouTube tutorials and
online advice which is ultimately will improve my skills as an all round creator. The previous film
project revealed my passion for the freedom of creating a large task such as a film which makes
me confident about undertaking this project. My previous work on Adobe Premiere Pro and After
Effects are the things that I enjoyed the most throughout all of the previous specialisms however
the other specialisms have also granted me with the skills and knowledge to create the film which I
am grateful for. I hope that conducting this project, with it being larger than the other ones, will aid
me in developing skills which are less product based such as research, scheduling and time
management.
Evaluation (approx. 50 words)
I plan to reference my work by creating a scheduling diary in which I can take notes on all of the
tasks that I undertake during the project. This will also aid me with my time management skills and
overall benefit the project as a whole. For the work that I will conduct digitally, I plan to take
screenshots and create a bibliography referencing all of the resources I have used to improve my
skills. Another thing I will do is take behind the scenes pictures on set of different camera set ups
and rigs that I can then talk about in the technical qualities of my evaluation.
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
• Complete Initial plans
document
• Lay down
groundworksfor
proposedidea
• Create moodboards

2. of inspirationand
relatedexisting
products
• Decide ontarget
audience including
psychographics,age,
genderandsocial
grade.
• Complete Proposal
document
• Begindrafting
narrative
2 Product + Audience
Research
• Conductsurvey
(surveymonkey.com)
• Conductinterviews
• Analyse findings and
relate these tothe
target audience.
• Reflectfindingsfrom
audience research
uponproposed
productand show
how product will suit
thisaudience.
3 Production Experiments • Beginexperiments
• Explore virtual
techniques,suchas
software (After
Effects/Premiere Pro)
and plugins(Duik),
and cameraand
practical techniques
• Refertotechniques
research
• Go back overall
completed
documentstoamend
any changesor
variationsfrom initial
plansand proposal
4 Pre-Production and
Planning
• Scout locationsand
assets
(costume/equipment)
• Complete Pre-
productiondocument
• Bookequipmentfor
delegatedday
5 Production • Filming
• Unit Photography
6 Production • Filming
• Reshoots

3. 7 Production • Source Audio
• Editing
• Create firstdraft
8 Production • AfterEffectsEditing
• Decide onfinal draft
9 Evaluation • Beginevaluation
• Screenshotsfrom
production
10 Development +
Contingency
• Developmissed
elementsof all
projects.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
• Jack Henderson. (2018) Target Audience Research Survey (conducted on 13th April 2018)
• Jack Ward. (2018) Target Audience Interviews (conducted on 13th April 2018)
• Josh Brownsword. (2018) Target Audience Interviews (conducted on 13th April 2018)
• Cinecom.net.(2018). BEST INVISIBLEBOXChallengeEVER - Premiere Pro Tutorial. Available:
https://www.youtube.com/watch?v=EjRf1ex-2SM.Lastaccessed11th April 2018.
• TV Promos.(2018). AtlantaSeason 2 "Heavy Rotation"TeaserPromo (HD). Available:
https://www.youtube.com/watch?v=Ac4GHlh_EFc.Lastaccessed12th April 2018.
• Benatos.(2017). Blade Runner2049 - 'Ruinsof LasVegas'Scene [HD]. Available:
https://www.youtube.com/watch?v=UXS8E4szcSc.Lastaccessed12th April 2018.
• jenjaesx.(2015). Mad Max:Fury Road - Opening Scene. Available:
https://www.youtube.com/watch?v=-IJ8_Jf891k.Lastaccessed12th April 2018.
• GammaCaeles.(2017). Drive (2011) - Opening CreditsScene - CarChase. Available:
https://www.youtube.com/watch?v=ZHYaj6EHfJg.Lastaccessed12thApril 2018.