The document discusses the stages of post-production for various media projects completed in AS and A2 levels. It details using tools like iMovie, Photoshop, and Vegas to edit video footage, audio, and photographs. The document prompts analyzing the progression of skills from AS to A2, specifically regarding editing footage in iMovie and using Photoshop. It asks to link post-production choices to key media concepts and identify connections between areas like digital technology, representation, and audiences in the development of skills.

1. Post Production What skills did you develop at the stage of post production? G325: Section A: Theoretical Perspectives in Media Question 1(a)

2. Production and Post Production Production at AS consisted of filming the prelims and title sequence / taking photos for the school and music mag and writing an article. Post Production at AS consisted of editing the timelines and putting all the text and graphics and sound together in iMovie / editing the photographs in photoshop.

3. TASK You have 5 minutes to brainstorm everything you did for your main product at AS at the stage of post-production. This must be detailed in terms of tools used, the software pros /cons, your strengths /weaknesses.

4. Production and Post Production Production at A2 consisted of filming the music video. It also consisted of things like taking photos, designing your posters and the digi-pak.

5. Post Production at A2 consisted of editing the footage and audio in iMovie/Sony Vegas/Final Cut . It also included manipulating the photographs and putting all the text and graphics together on Photoshop .

6. TASK You have 5 minutes to brainstorm everything you did for your main product at A2 at the stage of post-production . This must be detailed in terms of tools used, the software pros /cons, your strengths /weaknesses. You should also detail your progression of film editing and Photoshop skills at stage of post production between AS and your A2 ancillary tasks.

7. You also have to remember that you produced and post produced work for your both your evaluations. The main difference between AS and A2 for some isn ’ t obvious – video to video. But you must be able to evaluate these skills and think about everything that you have learned for your entire four pieces of coursework. ” A process needed for problem solving…not just a special gift enjoyed by a few but a common ability enjoyed by most people. ” (Jones 1993) Evaluations??

8. TASK You have 5 minutes to detail the progression specifically from: iMovie in general. Use of Photoshop at A2. Further advanced use of iMovie at A2 to construct your evaluation and create meaning.

9. Try to think about how you have become more technically competent in terms of your use of digital technology to present work creatively at the stage of post-production.

10. All of your work should make reference to your knowledge of the KEY MEDIA CONCEPTS . MEDIA LANGUAGE REPRESENTATION AUDIENCES INSTITUTIONS So if you were to state that you used an iMovie clean transition you need to explain why you did this in terms of communication/meaning/mode of address for the audience.

11. E.g. “At the stage of post-production, despite there being more advanced transitions effects available in the video effects bin on iMovie, we used simple clean transitions where no effects were used. I used simple transitions when matching the beat to the action on screen, that would amplify a lyric in the narrative for the audience . I found the most effective amplification was when a close up was used of X singing a specific lyric, e.g. ? The close up connotes that X is important, giving more information about X, enhancing the representation of X. It is also convention of the music video to highlight the lead singer, (Sven E Carlson) .”

12. TASK You have 5 minutes to link 6 post production choices you made to one or more of the key media concepts.

13. TASK We need to start recognising links between these at the different stages of production and there is a choice of 3 essay questions. You therefore have 10 minutes to identify how each area might fit with the others in terms of SKILLS development. e.g. start with DIGITAL TECHNOLOGY in the middle and write the other three areas around it, make notes on how they fit. e.g Research and Planning – technology of blogger.com

14. Choice of 3 questions...remember they start with a statement as below for you to ultimately answer as part of your evaluation. “ A media product is primarily created a the stage of editing”. In your own experience detail how far the meaning of your product was constructed at the stage of post production . “ Creativity is something that is inherent and cannot be learned”. In your experience detail how the post production of your media products developed your creative skills . “ Consumers are now media producers”. In your experience detail how far the post production of your work was enabled by the digital technology available to you.