Jack Henderson proposes creating an online media series called "Rap Out" that will highlight up-and-coming hip hop artists. The series will feature interviews with people discussing their opinions on hip hop music and their favorite projects. Henderson also plans to produce live performance content to help musicians promote themselves. He will conduct research like surveys and analyze other similar projects. The proposal outlines a production schedule that includes pre-production tasks like experiments, planning distribution, and conducting peer reviews during the editing process. Henderson will evaluate the project by reflecting on the process and creating a presentation.