The proposed stop motion film project will follow characters using a Lego TARDIS to visit different worlds where they encounter various creatures. Research will include analyzing existing similar films, conducting audience surveys and interviews to define the target demographic of ages 15 to 30 with an interest in Lego and pop culture. Pre-production will involve storyboarding, scheduling, and resource planning. Production will consist of building sets, filming in stages, and post-production editing. The project will be evaluated through peer and tutor feedback and improvements made based on this feedback.

1. Proposal
1
Working Title:
Through The Toyverse
Audience:
The audience is a vital part of any production as it not only gives the film a reason to exist but also allows it to be streamlined and more appropriate for the
people who will be viewing it. There are many details of an audience that need to be considered before accurately forming a Target Audience for a film, these
include the age of the audience which determines what kind of content can and cannot be included from what appeals to them to what is appropriate for the
age demographic. For example, my Stop Motion film will be aimed at an age demographic of ages 15 to 30+ who have a fondness for Lego, figures and pop
culture due to the focus on figures from different properties within the film – this age range allows for the film to appeal to a larger audience but will still be
appropriate when the genre changes towards the end of the film. Upon basing my audience research around demographics for Lego, it has led me to conclude
that the gender of people who consume LEGO products are a close mix of Male and Female – the latter being a little higher which means that I should aim for a
steady mixture catering to a specific gender, this should make it so the film has potential to appeal to anyone that watches it. For the social class of the
audience, I again looked at those for LEGO products and discovered that the class range of Lower Middle Class to Upper Middle Class will be an appropriate
demographic to target as they make up the majority of LEGO’s market due to it sometimes being a very expensive product to buy in bulks – the simple fact that
the film includes LEGO should help to make it appeal to this demographic. According to the Psychographic research I have done, the intended target audience
have creative personalities with a fondness for adventure.
Rationale:
From the first project, I’ve learnt how to use Adobe Premiere and After Effects to better the editing I do in my free time so that will definitely help improve the
skills I can utilise for my FMP as it will involve adding an effect to the images through the use of these two programs especially to enhance the visu als of the stop
motion film. Photoshop will also be a useful tool to utilise with the editing of the needed images to enhance them whenever the need arises. The Short Film
project is the main section which influence my choice as I very much enjoyed it but I also wanted to do something that I had attempted in the past and never
really got off the ground, a stop motion project which allows me to combine almost everything I have learnt throughout the year from Adobe Photoshop to
Premiere and my passions of filmmaking and photography.
Project Concept:
The Story of my Stop Motion film will involve the titular characters using a Lego TARDIS to visit different worlds (However if the original plan takes too long or
cannot be done then I will downscale it to specifically two to three worlds) which lead them to meet many different types of creatures from Dragons to Godzilla.
Throughout their journey they will discover signs that there is someone or something sinister working behind the scenes. Use of Lego and other figures which are
easy to move around to tell some sort of narrative. I will also make a Poster and DVD case to accompany the film, going into more detail with the poster – it will
use the rule of having the most important aspect of the film being in the middle/centre of the poster so that a viewer’s eye is automatically drawn to it as when
looking at image the human eye centres on the middle of it and reads left to right. For the DVD cover I will create a different image from the poster as is
standard with many Film covers when they come to home release – another common practice amongst home releases is having an alternative cover for the Blu-
Ray release which I will also adopt for my own Stop Motion Film.
For the poster it will advertise the film and release date which begins to generate hype from the intended audience. The poster will include the name of the film,
the release date, the stars of the film and the BBFC certification. The Poster needs grab the viewer’s attention. The poster should be attractive to the eye as this
will ensure that viewers take the time to look at what the film is called and the movie’s cast. With a visual image it makes it easy for the audien ce to remember. I
will utilise big and bold pictures of the characters within the film and other uses of imagery to give the viewers a taste of what the movie is about without telling
them exactly what the plot is and leave them wanting more. The poster design will also reflect the genre of the film, as mine is presented as an adventure type
film before the complete change in genre at the end – the design will have to reflect this with having for example, the characters being happy or in mid action. I
will also be creating a separate DVD and Blu-Ray cover for the film which will be different from the Poster – A use of colours which draws the eye in and makes
things stand out amongst other covers that make it so someone chooses the film instead of another choice. Bright colours will be used to emulate the
adventurous and fun aspect of the adventure parts of the movie and make the ending even harder to see coming considering the lighter nature of the scenes
before. The cover will also embody the themes of the movie by, like the poster – showing the characters mid scene or multiple scenes from around the film’s plot.
As part of the research I will need to look at techniques for actually creating a stop motion film i.e. How many pictures are needed to give the illusion of smooth
movement and specific types of lighting I will need to utilise to give the best results. I will also need to potentially research tips and tricks in the form of online
video tutorials on voice recording/acting as it may be utilised within the production. Other parts I will need to conduct res earch on is how similar products
compare to my concept (in the form of their editing, style, plot, poster design and home release covers) and what aspects I could implement into my own
production which will help me to create something that appeals to my intended target audience, A survey containing questions which will be sent to people
within my intended target audience to get a more streamlined idea of what my product should aim to be. I will also be conducting some interviews with a select
few members of the designated target audience to better determine what the specific audience is and how my product appeals to them.
Evaluation:
I plan to conduct an on-going evaluation of my work throughout the production process which will conclude with a final self-reflection in the form of an
evaluation to analyse my work and its outcomes. This process allows for improvements to be made during the production rather than all at the end which will in
turn gives me more time for making improvements to other aspects of my work if the need arises. This will be accompanied by a weekly reflection of what work
has been completed in that week which allows me to make sure I am following the schedule and that I have done everything I need to do. Other methods I have
for evaluating my work is asking fellow students to check it over or getting my Tutor to grade it and see what parts of the project I can improve which I will then
implement into the original work.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 Initial Reaction
 Mind Maps –
Concepts: Genre,
Research, Production
Experiments, Pre
Production.
 Final Idea: Project
Concept, Story,
Scenes, Sound,
Poster/Home
Release, Research.
 Mood Board.
 Mood Board Analysis.
 Working Title.
 Audience.
 Rationale.
 Project Concept.
 Evaluation.
 Schedule.
 Bibliography.
2 Product + Audience
Research
 Existing Products.
 Research Analysis.
 Questionnaire
Analysis.
 Audience Research.
 Interviews.
 Bibliography.
3 Production Experiments  Process.
 Reflection.
4 Pre-Production and
Planning
 Story development.
 Structural Breakdown.
 Storyboarding.
 Shot List.
 Production Group
Info.
 Cast information.
 Location information.
 Risk Assessment.
 Contingency
Planning.
 Production Schedule.
 Call sheets.
 Resources, costume,
props, consumables,
etc.
 Diegetic Sound.
 Non-diegetic sound.
5 Production  Begin Process:
Build
Landscapes/Sets
Set up filming area:
Lighting, Set
6 Production  Start Filming (Taking

3. Proposal
3
2 pictures for every
movement).
7 Production  Post Production:
Editing, Effects, Fine-
tuning.
8 Production  Post Production
Continued.
9 Evaluation  Evaluation of..
Research, Planning,
Time Management,
Technical Qualities –
camera, Technical
Qualities – audio,
Technical Qualities –
editing/post, Aesthetic
Qualities, Audience
Appeal.
 Peer Feedback.
10
Development +
Contingency
 Making Improvements
to existing work to get
it to a high level.
Developing upon the
improvements which
have been suggested
from peers.
 Reducing the scale of
the production if the
time constraints are
too much.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
 Your, Name. (2018) Target Audience Research Survey (conducted on DATE)
 Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE)
 Screen name of contributor, Year. Video Title, Series Title. [type of medium] Available at:
include web site address/URL (Uniform Resource Locator) [Accessed date].
 Source, Year. Title of web document or web page. [type of medium] (date of update if available)
Available at: include web address/URL * [Accessed date].
 Author, Year. Title of book. Publication Date,Publisher. [Accessed date].
 Author, Year. Title of article or column header. Full Title of Newspaper, Publication Date,
[Accessed date].
 Full title of DVD or video. Year of release. [type of medium] Director. (if relevant) Country of
origin: Film studio or maker. [Accessed date].