In Marketing Skills training course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organization.
By the end of this course the delegates will be able to:
Understand historical approaches to marketing and how marketing process works in practice
Analyse your company in relation with your competitors & by examining your customers’ decision making process
Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy
Use product life cycle to decide on your marketing strategy
Set your pricing strategy using a variety of methods and in line with supply and demand
Identify distribution channels and setup various ways to get your products to customers ahead of your competitors
Use four main elements of promotion to popularise your products
Follow a number of well-established marketing guidelines to maximise your chances of success
Call: 00971 4 3974905
WhatsApp:- 00971508530428 / 00971504130424 / 00971503068426
Email: mail@zabeelinstitute.ae
Advertising is a paid persuasive communication that uses non personal mass media- as well as other forms of interactive communication- to reach broad audiences to connect an identified sponsor with a target audience.
In Marketing Skills training course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organization.
By the end of this course the delegates will be able to:
Understand historical approaches to marketing and how marketing process works in practice
Analyse your company in relation with your competitors & by examining your customers’ decision making process
Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy
Use product life cycle to decide on your marketing strategy
Set your pricing strategy using a variety of methods and in line with supply and demand
Identify distribution channels and setup various ways to get your products to customers ahead of your competitors
Use four main elements of promotion to popularise your products
Follow a number of well-established marketing guidelines to maximise your chances of success
Call: 00971 4 3974905
WhatsApp:- 00971508530428 / 00971504130424 / 00971503068426
Email: mail@zabeelinstitute.ae
Advertising is a paid persuasive communication that uses non personal mass media- as well as other forms of interactive communication- to reach broad audiences to connect an identified sponsor with a target audience.
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIESKondwani Manda
IN MANY DEVELOPING NATIONS THE THOUGHT OF MARKETING UNIVERSITIES OR HIGHER LEARNING INSTITUTIONS HAS NOT BEEN EXPLOITED BECAUSE OF THE DEMAND THAT WAS THERE, BUT NOW WE HAVE INTERNATIONAL INSTITUTIONS WHO ARE TAPPING FROM THE MARKET HENCE CREATING A COMPETITION THAT IF NOT MONITORED WILL DESTROY MOST IF NOT ALL THE CURRENT MARKET.
THIS PRESENTATION SERVES TO INTRODUCE A NECESSARY TOPIC THAT SHOULD BE CONSIDERED BY ALL HIGHER LEARNING INSTITUTIONS IN ALL DEVELOPING NATIONS.
DEVELOPED NATIONS MAY LEARN A THING OR TWO FROM THIS PRESENTATION AS WELL.
Marketing HIGHER EDUCATION INSTITUTIONS OR UNIVERSITIESKondwani Manda
IN MANY DEVELOPING NATIONS THE THOUGHT OF MARKETING UNIVERSITIES OR HIGHER LEARNING INSTITUTIONS HAS NOT BEEN EXPLOITED BECAUSE OF THE DEMAND THAT WAS THERE, BUT NOW WE HAVE INTERNATIONAL INSTITUTIONS WHO ARE TAPPING FROM THE MARKET HENCE CREATING A COMPETITION THAT IF NOT MONITORED WILL DESTROY MOST IF NOT ALL THE CURRENT MARKET.
THIS PRESENTATION SERVES TO INTRODUCE A NECESSARY TOPIC THAT SHOULD BE CONSIDERED BY ALL HIGHER LEARNING INSTITUTIONS IN ALL DEVELOPING NATIONS.
DEVELOPED NATIONS MAY LEARN A THING OR TWO FROM THIS PRESENTATION AS WELL.
Queueing theory is the mathematical study of waiting lines, or queues. A queueing model is constructed so that queue lengths and waiting time can be predicted
Ionizing radiations can play a significant role in the control of biotic factors responsible for the spoilage of fruits and vegetables. Radiation processing involves the controlled application of the energy of ionizing radiations such as gamma rays, X-rays, and accelerated electrons to fruits and vegetables for achieving safety of the produces.
The liquid food is generally preconcentrated by evaporation to economically reduce the water content. The concentrate is then introduced as a fine spray or mist into a tower or chamber with heated air. As the small droplets make intimate contact with the heated air, they flash off their moisture, become small particles, and drop to the bottom of the tower, and are removed. The advantages of spray drying include a low heat and short time combination which leads to a better quality product.
The oscillating magnetic field is one of the emerging nonthermal processing methods of food preservation. OMF has the potential to inactivate microorganisms, pasteurize food with an improvement in the quality and shelf life, and alters the growth and reproduction of microorganisms. It has its own limitations and drawbacks.
Pulsed electric field (PEF) processing is an emerging non-thermal food preservation technology. PEF technology is established on the utilization of electric fields to remove food-borne pathogens and to subjugate the spoilage microorganisms in foods. This technology is notably acknowledged for its capability to amplify the mean life of food products without the utilization of heat also preserving the quality aspects such as sensory and nutritional attributes, together with enabling the safety of food products
Non-thermal processes have become increasingly popular over the last decades. As one of the emerging non-thermal
technologies, pulsed light (PL) represents a fast, tailored and residue-free technology that—via high frequency,
high intensity pulses of broad-spectrum light rich in the UV fraction—is capable of inactivating microbial
cells and spores.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. 4/6/2022 2
INTRODUCTION
Considered to be a promotional activity related to personal
and mass sale, which includes publicity, advertisements,
and sales promotion
COMMUNICATION
The promotional mix The marketing communications program
Advertising tools Personal sales Sales promotion Public relations
One of the four components of the marketing mix Product, price, place, promotion
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CONT…
Sources of information
Producers offer
Reaction of customer
COMMUNICATION
Inform
Convince
Remind
Goods
Services
Image
Community involvement
Traditionally, the promotion was aimed at attracting new customers
4. 4/6/2022 4
CONT…
Modern promotion will stimulate, develop and direct the needs of consumers
The essential features of promotion are,
Direct, immediate, concrete
character
Presence of an advantage, addition,
supplement
Ephemeral character
Exceptional and unusual character
Connection with a defined product
Origin (manufacturer, distributor,
professional organization)
Various targets (consumers)
Link to the marketing mix as a
whole.
5. 4/6/2022 5
CONT…
In modern terms, promotion is a complex concept because:
• Form of communication
1
• Aims at an immediate and direct change of demand
• Acceleration, growth, regulation
2
• Targets an immediate change in the behavior of the client, distributor, etc
3
• Seeks a positive and temporary change in consumer supply, terms of
intervention, distributors, etc
4
• The effect of promotion is direct, when it addresses directly to consumers and
indirectly to intermediaries
5
6. 4/6/2022 6
PROMOTIONAL ACTIONS
Media
Advertising
Point of sale
Direct promotion
Imitator of promotional activities
Active promotion Passive promotion
Manufacturer Distributor
Influence the behavior of people so as to increase the volume of sales of the goods of the
respective producer
7. 4/6/2022 7
Promotion carries out a series of economic and social functions that highlight its
usefulness, such as
CONT…
Providing information to both
the buyer and the seller
Neutralizing unfavorable
information that spreads mainly
through rumors
Stimulating demand, which is
the immediate direct goal
Mitigating demand fluctuations,
especially for seasonal products
Product differentiation,
especially of brands
Recalling the benefits of
products to loyal consumers
8. 4/6/2022 8
Promotion carries out a series of economic and social functions that highlight its
usefulness, such as
CONT…
Counteracting
competitors
Influencing
decision-
makers
Influencing
public
behavior
Forming
an image
Justifying
the prices
of goods
and
services
Raising
public
awareness
9. 4/6/2022 9
Define the promotional goals
Determine the promotional techniques
CONT…
Manager
There are two types of promotional strategies:
The push strategy
Aims at passing the product through
distribution channels, forcing the
dealer to find solutions to sell the
product faster.
Industrial goods
The attraction strategy
Directly targets the end consumer who
needs to be attracted, causing them to
make the purchase
Consumer goods
Achieve the proposed goals
10. 4/6/2022 10
PROMOTION SALES
It captures the consumer’s attention with clear and precise information;
It generates interest and emotions, providing convincing elements;
Attracting
customers
by offering
something
Maintaining
loyalty
Creating
interest
Attracting
intermediari
es
Short-term
effectiveness
Flexibility
To increase the speed or volume of sales
A faster and stronger reaction from
consumers
Inconveniences
Effects are
temporary
Continuity
sometimes lacks
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PUBLIC RELATIONS
A deliberate, planned and sustained effort
To establish and maintain a mutual understanding
(between the organization and its public)
Informative
Personalized tailored
communication
A unique and credible
message
PR
It carries information through:
Spokespersons
Press
conferences
Advertising
materials
Special
events
Donations
The disadvantages of using public relations are that the life of the message is limited, and they are
not controllable.
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PERSONAL SALES
PS
A leading role to the salesperson
Personal sale
Direct interpersonal communication
Direct feed-back
Support for sales force
Recruiting
Preparing
Most expensive
method
Leads to a large
number of
customers
Customers can
see the product
Product trials
Complementary
to advertising
Relative importance
The nature of the product and the behavior of the
consumer
Role of the
organization
Remunerating
Motivating
Evaluating the activity
13. 4/6/2022 13
PUBLICITY
To make products or services known
Appreciated by consumers/ users
To form favorable attitudes towards an idea, action, theory, etc
Changes the image of the brand
Aims to make the product desirable
Attracting the consumer
A “message paid by a sponsor, in most cases mediated by means
of mass communication and has the function of convincing a
certain audience”
Paid publicity
Specific tools
Advertisements
Posters
Catalogs
Packaging
Press
Radio
Television
Cinema
Exhibitions
Fairs
14. 4/6/2022 14
Attracting attention
Determining and triggering the purchase decision
Changing customer attitudes
CONT…
Ads
Raising awareness about the existence of the product
Disseminating credible information about the product or service in question
Waking up interest in a product
Influencing consumer preferences to achieve their loyalty
Stimulating purchase decision
Functions
15. 4/6/2022 15
CONT…
The information channels and technical means of realization that distinguish advertising:
Graphics – by printing; by light effects; live radio combined – television, cinema; by displaying products
– showcases, exhibitions; through services and bonuses offered to the buyer;
The receptor sensory organ – differentiates advertisements:
Visual – newspapers, catalogs, prospectuses, calendars, parades, demonstrations, fairs, exhibitions, panels,
packaging; auditory – radio; audiovisual – televisions, movies;
The geographical area – differentiates between: local, regional, national, global;
The sponsor – differentiates the ad sponsored by: manufacturer, intermediary, other agents.
Types of advertising
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CONT…
Shops
Exhibitions
Fairs
Buildings
Constructions
Means of transport
Sports halls
Stadiums
Advertisers
The advertisers are also of great diversity, according to: the nature of the products, the
receiver and their degree of culture, etc
Newspapers
Magazines
Radio
Television
Cinema