The document discusses various topics related to sales and marketing, including different types of sales organizations (functional, area-based, product-based, end-use based), the difference between the selling concept and marketing concept, market research, advertising, sales promotion, distribution channels, and characteristics of good advertisements. It provides an overview of key considerations and approaches for organizing a sales force and conducting sales and marketing activities.
The document provides an overview of basic marketing concepts including levels of market segmentation, the process of targeting markets, company orientations towards markets, and the nature and scope of marketing. It discusses key concepts such as segment marketing, individual marketing, niche marketing, and local marketing for segmentation levels. The marketing mix and its elements of product, price, place, and promotion are also covered. Finally, the document outlines various bases for segmenting consumer markets including geographic, demographic, psychographic, and behavioral segmentation.
Marketing involves creating value for customers and capturing value from customers in return through profitable customer relationships. Marketers need to understand customer needs and the marketplace. They design marketing strategies by selecting target customer segments and developing a value proposition to serve those customers better than competitors through an integrated marketing program using the marketing mix. The goal is to build strong customer relationships, satisfaction, loyalty and lifetime value to increase customer equity.
Principles of marketing,branding,advertisingAhmed Soliman
The document provides information about Ahmed Soliman's background and qualifications as a business administration instructor. It lists the marketing-related courses he has taught for various organizations and includes his contact information. The remainder of the document outlines over 50 marketing topics that could potentially be covered in his courses.
This document provides an overview of key marketing concepts including the importance of marketing, definitions of marketing, concepts such as the marketing mix and relationship marketing. It discusses bases for market segmentation and requirements for effective segmentation. Finally, it encourages asking questions to clarify marketing concepts and addresses in a friendly manner.
Marketing management involves managing the marketing mix (4Ps) and customer relationships (4Cs) to create value for customers and stakeholders. The core concepts include understanding customer needs, targeting specific market segments, developing product offerings and brands, ensuring value and customer satisfaction, and managing competition and the business environment. The goal is to build profitable long-term customer relationships through strategic positioning of products and services.
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
The document discusses the evolution of marketing concepts from a traditional to modern perspective. It describes how traditional concepts like production and selling focused on making and distributing products, while the modern marketing concept emphasizes understanding customer needs and delivering superior value through an integrated marketing mix. The modern concept orients the entire firm around customers and involves defining target markets, understanding customer needs, coordinating marketing functions, and achieving profitability through customer satisfaction rather than just sales volume.
The document provides an overview of basic marketing concepts including levels of market segmentation, the process of targeting markets, company orientations towards markets, and the nature and scope of marketing. It discusses key concepts such as segment marketing, individual marketing, niche marketing, and local marketing for segmentation levels. The marketing mix and its elements of product, price, place, and promotion are also covered. Finally, the document outlines various bases for segmenting consumer markets including geographic, demographic, psychographic, and behavioral segmentation.
Marketing involves creating value for customers and capturing value from customers in return through profitable customer relationships. Marketers need to understand customer needs and the marketplace. They design marketing strategies by selecting target customer segments and developing a value proposition to serve those customers better than competitors through an integrated marketing program using the marketing mix. The goal is to build strong customer relationships, satisfaction, loyalty and lifetime value to increase customer equity.
Principles of marketing,branding,advertisingAhmed Soliman
The document provides information about Ahmed Soliman's background and qualifications as a business administration instructor. It lists the marketing-related courses he has taught for various organizations and includes his contact information. The remainder of the document outlines over 50 marketing topics that could potentially be covered in his courses.
This document provides an overview of key marketing concepts including the importance of marketing, definitions of marketing, concepts such as the marketing mix and relationship marketing. It discusses bases for market segmentation and requirements for effective segmentation. Finally, it encourages asking questions to clarify marketing concepts and addresses in a friendly manner.
Marketing management involves managing the marketing mix (4Ps) and customer relationships (4Cs) to create value for customers and stakeholders. The core concepts include understanding customer needs, targeting specific market segments, developing product offerings and brands, ensuring value and customer satisfaction, and managing competition and the business environment. The goal is to build profitable long-term customer relationships through strategic positioning of products and services.
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
The document discusses the evolution of marketing concepts from a traditional to modern perspective. It describes how traditional concepts like production and selling focused on making and distributing products, while the modern marketing concept emphasizes understanding customer needs and delivering superior value through an integrated marketing mix. The modern concept orients the entire firm around customers and involves defining target markets, understanding customer needs, coordinating marketing functions, and achieving profitability through customer satisfaction rather than just sales volume.
The document discusses five marketing approaches: production, product, marketing, societal marketing, and agribusiness marketing. It then covers the marketing mix, which includes the four Ps - product, price, place, and promotion. The marketing mix involves identifying customer needs and wants to develop products and services, set prices, distribute to appropriate locations, and promote offerings through advertising and other methods. The goal is to profitably satisfy consumer needs through an understanding of the market environment.
Marketing Management - What is Marketing ?FaHaD .H. NooR
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
what is marketing mix, 4 p's of marketing mix, product mix, place mix, price mix, promotion mix,distribution channels, marketing 7p's , 4 c's of marketing, application of marketing mix and example of amazon's marketing mix.
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
This document provides an overview of core marketing concepts. It defines marketing as identifying and meeting human needs profitably. The scope of marketing involves understanding customers, competitors, markets, and the marketing environment. Key concepts discussed include needs and wants, market segmentation and targeting, products and brands, delivering value and customer satisfaction, marketing channels, and competition. The document emphasizes that marketing involves all business functions and is critical for financial success. It also notes the importance of understanding changing customer and environmental factors.
This document provides an overview of key marketing concepts including defining marketing, the marketing mix, the marketing environment, marketing research, customer value and satisfaction, and analyzing consumer markets.
It defines marketing as meeting human and social needs profitably and involves identifying target markets and growing customers. The marketing mix consists of the 4 P's - product, price, place and promotion. Understanding the macro environment through trends, forces and research is important. Marketing research involves defining problems and objectives, developing a research plan, collecting and analyzing information. Creating customer value and satisfaction is key to retaining customers. Analyzing factors like culture, social groups, and roles that influence consumer buying behavior is also discussed.
Marketing Fundamentals - Chapter 1 - BBA / MBA Course
PPT material Marketing Principles
Your comments are welcome to improve the content.
Dr. Francois Gaucher, DBA, MBA
The document discusses integrated marketing communications and promotion. It defines promotion as using communication to influence awareness, feelings, beliefs and behavior of prospective customers. The goals of promotion are to inform, remind and persuade target audiences. Examples are given of informative, persuasive and reminder promotion objectives for a peanut butter brand. The document outlines the changing communications environment and need for integrated marketing communications. It describes various communication platforms and factors that affect promotion mix decisions.
Marketing involves identifying and satisfying customer needs in order to generate profits. It includes activities like market research, product development, pricing, promotion, and distribution. A key aspect is understanding different types of markets, including consumer markets of individuals and industrial markets of organizations. Marketing aims to be customer-oriented by anticipating trends and responding to changes in order to gain a competitive advantage.
Promotion refers to marketing communications used to inform or persuade target audiences about a product, service, brand or issue. Promotion strategies and techniques help communicate a product to the audience and involve analyzing consumers' needs. The main aims of promotion are to ensure customers are aware of and persuaded by a product over its competitors. Promotion covers verbal and visual methods used to provide information about a product and aims to increase awareness, create interest, and generate or maintain loyalty. Setting a promotional budget involves determining advertising objectives, tasks to achieve them, and allocating funds accordingly.
The document discusses product as part of the marketing mix. It defines marketing and the marketing mix. The marketing mix has 4 Ps - product, price, place, and promotion. Product refers to the goods or services offered by a company. It includes both tangible elements like quality and design as well as intangible elements like brand image. A company's product mix consists of various product lines and items. Product is an important part of the marketing mix and companies must balance the elements of product, price, place and promotion to achieve their marketing objectives.
The document discusses advertising and sales promotion. It defines advertising as attempting to influence customers through paid announcements. The goal of advertising is to attract new customers by defining the target market and reaching out to them effectively. Sales promotion aims to boost short-term sales through incentives and added value to consumers, wholesalers, or retailers. Some objectives of both advertising and sales promotion include introducing new products, attracting customers, and increasing or stimulating sales.
The document provides an overview of key marketing concepts including markets, market development, strategic planning, marketing functions, and modern concepts of marketing. It defines a market, outlines the market development process and steps in strategic planning. It also describes the basic functions of marketing such as selling, buying, transportation, and financing. Finally, it discusses modern concepts like customer orientation, marketing research, and market planning.
This document discusses integrated marketing communications and the promotional mix. It defines integrated marketing communications as coordinating all promotional activities, like advertising, personal selling, sales promotion, and direct marketing, to provide a consistent message. It describes the different promotional elements a company can use: advertising, personal selling, public relations, sales promotion, and direct marketing. It also discusses how companies develop their promotional mix by considering their target audience and a product's life cycle stage.
This document outlines key concepts from Chapter 2 of a marketing textbook, including:
1) Companywide strategic planning involves defining marketing's role, designing the business portfolio, and planning marketing to build customer relationships.
2) Marketing strategy determines how to segment, target, and position the market.
3) The marketing mix consists of product, price, place, and promotion tools used to achieve marketing objectives.
4) Managing the marketing effort includes developing marketing plans, implementing strategies, and controlling performance through evaluation and corrective action.
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
This document provides definitions and concepts related to marketing. It defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services. It distinguishes marketing from selling and merchandising. It also outlines the importance of marketing for achieving standards of living, employment, income and economic stability. Finally, it describes different marketing concepts including the exchange concept, production concept, product concept, sales concept and marketing concept.
Principles of Marketing for B.Com,
Presented By
V.Gopalakrishnan.,M.Com.,MBA.,M.Phil.,PGDMM.,
Assistant Professor,
Dept of Commerce,
Kamaraj College, Tuticorin
The document discusses the evolution of marketing orientations over time. It describes the production, product, selling, and marketing orientations used by firms from the 1950s to present. The production orientation focused on high production output, while the product orientation emphasized product quality. The selling orientation promoted existing products. Currently, most firms use the marketing orientation, which involves understanding customer wants through research and developing products accordingly.
This document provides an overview of key fashion marketing concepts. It discusses the concept of marketing, identifying customer needs and wants. It also covers market segmentation, the marketing mix of the 4 P's (product, price, place, promotion), distribution channels, and merchandising. The objectives are to understand how fashion businesses develop, promote, and distribute products to satisfy customer demand through various marketing strategies and activities.
The document discusses integrated marketing communication (IMC), which aims to make all aspects of marketing such as advertising, sales promotion, PR, direct marketing, personal selling, online communications and social media work together as a unified force with a similar tone and style. The goal of IMC is to create a seamless experience for customers and reinforce the brand's core message. The document also lists some factors that have led to the increased importance of IMC such as market fragmentation and new technologies.
The document discusses five marketing approaches: production, product, marketing, societal marketing, and agribusiness marketing. It then covers the marketing mix, which includes the four Ps - product, price, place, and promotion. The marketing mix involves identifying customer needs and wants to develop products and services, set prices, distribute to appropriate locations, and promote offerings through advertising and other methods. The goal is to profitably satisfy consumer needs through an understanding of the market environment.
Marketing Management - What is Marketing ?FaHaD .H. NooR
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
what is marketing mix, 4 p's of marketing mix, product mix, place mix, price mix, promotion mix,distribution channels, marketing 7p's , 4 c's of marketing, application of marketing mix and example of amazon's marketing mix.
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
This document provides an overview of core marketing concepts. It defines marketing as identifying and meeting human needs profitably. The scope of marketing involves understanding customers, competitors, markets, and the marketing environment. Key concepts discussed include needs and wants, market segmentation and targeting, products and brands, delivering value and customer satisfaction, marketing channels, and competition. The document emphasizes that marketing involves all business functions and is critical for financial success. It also notes the importance of understanding changing customer and environmental factors.
This document provides an overview of key marketing concepts including defining marketing, the marketing mix, the marketing environment, marketing research, customer value and satisfaction, and analyzing consumer markets.
It defines marketing as meeting human and social needs profitably and involves identifying target markets and growing customers. The marketing mix consists of the 4 P's - product, price, place and promotion. Understanding the macro environment through trends, forces and research is important. Marketing research involves defining problems and objectives, developing a research plan, collecting and analyzing information. Creating customer value and satisfaction is key to retaining customers. Analyzing factors like culture, social groups, and roles that influence consumer buying behavior is also discussed.
Marketing Fundamentals - Chapter 1 - BBA / MBA Course
PPT material Marketing Principles
Your comments are welcome to improve the content.
Dr. Francois Gaucher, DBA, MBA
The document discusses integrated marketing communications and promotion. It defines promotion as using communication to influence awareness, feelings, beliefs and behavior of prospective customers. The goals of promotion are to inform, remind and persuade target audiences. Examples are given of informative, persuasive and reminder promotion objectives for a peanut butter brand. The document outlines the changing communications environment and need for integrated marketing communications. It describes various communication platforms and factors that affect promotion mix decisions.
Marketing involves identifying and satisfying customer needs in order to generate profits. It includes activities like market research, product development, pricing, promotion, and distribution. A key aspect is understanding different types of markets, including consumer markets of individuals and industrial markets of organizations. Marketing aims to be customer-oriented by anticipating trends and responding to changes in order to gain a competitive advantage.
Promotion refers to marketing communications used to inform or persuade target audiences about a product, service, brand or issue. Promotion strategies and techniques help communicate a product to the audience and involve analyzing consumers' needs. The main aims of promotion are to ensure customers are aware of and persuaded by a product over its competitors. Promotion covers verbal and visual methods used to provide information about a product and aims to increase awareness, create interest, and generate or maintain loyalty. Setting a promotional budget involves determining advertising objectives, tasks to achieve them, and allocating funds accordingly.
The document discusses product as part of the marketing mix. It defines marketing and the marketing mix. The marketing mix has 4 Ps - product, price, place, and promotion. Product refers to the goods or services offered by a company. It includes both tangible elements like quality and design as well as intangible elements like brand image. A company's product mix consists of various product lines and items. Product is an important part of the marketing mix and companies must balance the elements of product, price, place and promotion to achieve their marketing objectives.
The document discusses advertising and sales promotion. It defines advertising as attempting to influence customers through paid announcements. The goal of advertising is to attract new customers by defining the target market and reaching out to them effectively. Sales promotion aims to boost short-term sales through incentives and added value to consumers, wholesalers, or retailers. Some objectives of both advertising and sales promotion include introducing new products, attracting customers, and increasing or stimulating sales.
The document provides an overview of key marketing concepts including markets, market development, strategic planning, marketing functions, and modern concepts of marketing. It defines a market, outlines the market development process and steps in strategic planning. It also describes the basic functions of marketing such as selling, buying, transportation, and financing. Finally, it discusses modern concepts like customer orientation, marketing research, and market planning.
This document discusses integrated marketing communications and the promotional mix. It defines integrated marketing communications as coordinating all promotional activities, like advertising, personal selling, sales promotion, and direct marketing, to provide a consistent message. It describes the different promotional elements a company can use: advertising, personal selling, public relations, sales promotion, and direct marketing. It also discusses how companies develop their promotional mix by considering their target audience and a product's life cycle stage.
This document outlines key concepts from Chapter 2 of a marketing textbook, including:
1) Companywide strategic planning involves defining marketing's role, designing the business portfolio, and planning marketing to build customer relationships.
2) Marketing strategy determines how to segment, target, and position the market.
3) The marketing mix consists of product, price, place, and promotion tools used to achieve marketing objectives.
4) Managing the marketing effort includes developing marketing plans, implementing strategies, and controlling performance through evaluation and corrective action.
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
This document provides definitions and concepts related to marketing. It defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services. It distinguishes marketing from selling and merchandising. It also outlines the importance of marketing for achieving standards of living, employment, income and economic stability. Finally, it describes different marketing concepts including the exchange concept, production concept, product concept, sales concept and marketing concept.
Principles of Marketing for B.Com,
Presented By
V.Gopalakrishnan.,M.Com.,MBA.,M.Phil.,PGDMM.,
Assistant Professor,
Dept of Commerce,
Kamaraj College, Tuticorin
The document discusses the evolution of marketing orientations over time. It describes the production, product, selling, and marketing orientations used by firms from the 1950s to present. The production orientation focused on high production output, while the product orientation emphasized product quality. The selling orientation promoted existing products. Currently, most firms use the marketing orientation, which involves understanding customer wants through research and developing products accordingly.
This document provides an overview of key fashion marketing concepts. It discusses the concept of marketing, identifying customer needs and wants. It also covers market segmentation, the marketing mix of the 4 P's (product, price, place, promotion), distribution channels, and merchandising. The objectives are to understand how fashion businesses develop, promote, and distribute products to satisfy customer demand through various marketing strategies and activities.
The document discusses integrated marketing communication (IMC), which aims to make all aspects of marketing such as advertising, sales promotion, PR, direct marketing, personal selling, online communications and social media work together as a unified force with a similar tone and style. The goal of IMC is to create a seamless experience for customers and reinforce the brand's core message. The document also lists some factors that have led to the increased importance of IMC such as market fragmentation and new technologies.
This document discusses advertising and marketing concepts. It begins by outlining the objectives of studying advertising such as understanding its role in marketing communications and examining theories of consumer behavior. It then discusses definitions of key terms like brands, the marketing mix, and advertising. The document examines the components and costs of the marketing mix. It also explores the roles and relationships between advertisers, agencies, media, suppliers and audiences. Finally, it discusses different types of advertising and criteria for determining if an ad is effective.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
The document provides an overview of key marketing concepts including the meaning and definitions of marketing, marketing mix, marketing strategies, and customer service. It defines marketing as identifying and satisfying customer needs through the marketing mix of product, price, place, and promotion. The marketing mix and strategies such as pricing, promotion, and distribution strategies are also summarized. The document also discusses marketing philosophies, marketing information systems including marketing research and competitive analysis, and the importance of customer satisfaction.
1. The document discusses various promotion and pricing strategies used by firms, including integrated marketing communications, the promotional mix, advertising types and media, sales promotion, personal selling, and public relations.
2. It outlines objectives of promotion, types of advertising and their uses in the product lifecycle, and different advertising media.
3. The document also describes sales promotion techniques, the sales process, public relations, and pushing versus pulling promotional strategies, as well as pricing objectives, strategies like penetration pricing, and consumer perceptions of price.
The document discusses various methods used by companies to determine their sales promotion budgets and strategies. It describes four main methods for setting the promotion budget: the affordable method, percentage of sales method, competitive parity method, and objective and task method. It also discusses different levels of sales promotion targeting dealers and consumers, including various incentive-based programs. Overall, the document provides an overview of approaches to planning sales promotion expenditures and implementing promotional activities.
Delivering and Promoting Product: Supply Chain Decisions Nature, Types, Channel Design and Channel Management Decisions, Retailing, Wholesaling, Personal Selling: Personal Selling Process, Managing the Sales Force. Promotion Mix: Advertising, Sales Promotion, Public Relations. Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
Marketing is a system of business activities designed to plan, price, promote, and distribute products and services to target markets. The key aspects of implementing the marketing concept are having a customer orientation focused on customer satisfaction and building long-term relationships, coordinating all marketing activities to create consistent messaging, and aligning organizational objectives around both performance and societal responsibility.
The document discusses various aspects of promotion mix, including the key elements of promotion mix such as advertising, sales promotion, public relations, and personal selling. It defines these elements and provides examples. The objectives of promotion are also outlined as building awareness, creating interest, providing information, and stimulating demand. Factors that guide selection of promotion mix include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage.
The document discusses promotion and integrated marketing communications. It defines promotion as how marketers communicate with existing and prospective customers. The key promotional tools are advertising, personal selling, sales promotion, public relations, and direct marketing. An effective communication strategy involves identifying the target market, determining communication objectives, designing messages, choosing media, and collecting feedback. Promotion mix strategies can be push strategies that push products through channels or pull strategies that create consumer demand and pull products through channels. Factors like product type, buyer readiness, and product lifecycle influence the promotion mix design.
CHAPTER 19 BUSINESS STUDIES NIOS XII
meaning of marketing;
differentiate between ‘marketing’ and ‘selling’;
importance of marketing
objectives of marketing
functions of marketing
Sales knowledge is essential for salespeople to be effective. Formal sales training provides job skills, while on-the-job experience develops selling skills. A salesperson must also have knowledge of their company, products, customers and competitors. Understanding customers is vital for building long-term relationships and increasing sales. Product knowledge, pricing strategies and being aware of advertising and promotions also contribute to a salesperson's success.
The document discusses various marketing concepts including:
1. Marketing is a form of communication with customers using tools like advertising, promotion, and product design. Selling focuses on short-term goals like market share while marketing considers long-term brand building.
2. The 4Ps of marketing are product, price, place, and promotion. Product positioning involves communicating a product's value relative to competitors. Market segmentation divides broad markets into subsets with common needs.
3. Other concepts covered are USP, CRM, brand equity, the product lifecycle, competitive advantage, and the roles of a marketing manager.
The document discusses retail communication mix and methods used by retailers to communicate with customers. It covers the key functions of retail promotion programs which are to inform, persuade and remind customers. It then describes various communication methods including paid impersonal communication like advertising, paid personal communication through salespeople, unpaid impersonal communication using publicity, and unpaid personal communication through word-of-mouth. The document also discusses different elements of the retail communication mix like advertising, sales promotion, personal selling and publicity/public relations. It provides details on each of these elements and how retailers use them to promote their products and services.
This document discusses key concepts in marketing management, including the marketing concept and various orientations to the marketplace. It explains the four Ps of marketing - product, place, price, and promotion. It also covers the product life cycle and its four stages: introduction, growth, maturity, and decline. Finally, it discusses market segmentation, the need for segmentation, and requirements for effective market segments such as being identifiable and accessible.
This document provides an overview of marketing concepts including the evolution of marketing, the marketing mix, market segmentation, and various promotional strategies. It discusses how marketing has shifted from a production focus to being more customer-oriented over time. The key elements of the marketing mix are identified as product, price, place, and promotion. Various promotional tools like advertising, personal selling, public relations, and sales promotions are also summarized.
The document discusses retail communication mix and methods used by retailers to communicate with customers. It covers the key functions of retail promotion programs which are to inform, persuade and remind customers. It then discusses various communication methods including paid impersonal communication like advertising, paid personal communication through salespeople, unpaid impersonal communication through publicity, and unpaid personal communication through word-of-mouth. The document also covers types of retail promotions like price promotions, premiums, coupons, sampling and various in-store promotion techniques.
Introduction to marketing principles week 1Rachel Coles
This document provides an introduction to marketing principles. It defines marketing as creating, communicating, delivering, and exchanging offerings of value for customers. Marketing involves understanding customer needs and wants in order to meet them. A business uses a marketing mix of product, price, place, and promotion to develop a value proposition and target specific customer segments. An orientation focused on customer satisfaction through understanding needs and building relationships leads to greater success than sales-driven approaches.
Presentation of IEEE Slovenia CIS (Computational Intelligence Society) Chapte...University of Maribor
Slides from talk presenting:
Aleš Zamuda: Presentation of IEEE Slovenia CIS (Computational Intelligence Society) Chapter and Networking.
Presentation at IcETRAN 2024 session:
"Inter-Society Networking Panel GRSS/MTT-S/CIS
Panel Session: Promoting Connection and Cooperation"
IEEE Slovenia GRSS
IEEE Serbia and Montenegro MTT-S
IEEE Slovenia CIS
11TH INTERNATIONAL CONFERENCE ON ELECTRICAL, ELECTRONIC AND COMPUTING ENGINEERING
3-6 June 2024, Niš, Serbia
Embedded machine learning-based road conditions and driving behavior monitoringIJECEIAES
Car accident rates have increased in recent years, resulting in losses in human lives, properties, and other financial costs. An embedded machine learning-based system is developed to address this critical issue. The system can monitor road conditions, detect driving patterns, and identify aggressive driving behaviors. The system is based on neural networks trained on a comprehensive dataset of driving events, driving styles, and road conditions. The system effectively detects potential risks and helps mitigate the frequency and impact of accidents. The primary goal is to ensure the safety of drivers and vehicles. Collecting data involved gathering information on three key road events: normal street and normal drive, speed bumps, circular yellow speed bumps, and three aggressive driving actions: sudden start, sudden stop, and sudden entry. The gathered data is processed and analyzed using a machine learning system designed for limited power and memory devices. The developed system resulted in 91.9% accuracy, 93.6% precision, and 92% recall. The achieved inference time on an Arduino Nano 33 BLE Sense with a 32-bit CPU running at 64 MHz is 34 ms and requires 2.6 kB peak RAM and 139.9 kB program flash memory, making it suitable for resource-constrained embedded systems.
6th International Conference on Machine Learning & Applications (CMLA 2024)ClaraZara1
6th International Conference on Machine Learning & Applications (CMLA 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of on Machine Learning & Applications.
A review on techniques and modelling methodologies used for checking electrom...nooriasukmaningtyas
The proper function of the integrated circuit (IC) in an inhibiting electromagnetic environment has always been a serious concern throughout the decades of revolution in the world of electronics, from disjunct devices to today’s integrated circuit technology, where billions of transistors are combined on a single chip. The automotive industry and smart vehicles in particular, are confronting design issues such as being prone to electromagnetic interference (EMI). Electronic control devices calculate incorrect outputs because of EMI and sensors give misleading values which can prove fatal in case of automotives. In this paper, the authors have non exhaustively tried to review research work concerned with the investigation of EMI in ICs and prediction of this EMI using various modelling methodologies and measurement setups.
A SYSTEMATIC RISK ASSESSMENT APPROACH FOR SECURING THE SMART IRRIGATION SYSTEMSIJNSA Journal
The smart irrigation system represents an innovative approach to optimize water usage in agricultural and landscaping practices. The integration of cutting-edge technologies, including sensors, actuators, and data analysis, empowers this system to provide accurate monitoring and control of irrigation processes by leveraging real-time environmental conditions. The main objective of a smart irrigation system is to optimize water efficiency, minimize expenses, and foster the adoption of sustainable water management methods. This paper conducts a systematic risk assessment by exploring the key components/assets and their functionalities in the smart irrigation system. The crucial role of sensors in gathering data on soil moisture, weather patterns, and plant well-being is emphasized in this system. These sensors enable intelligent decision-making in irrigation scheduling and water distribution, leading to enhanced water efficiency and sustainable water management practices. Actuators enable automated control of irrigation devices, ensuring precise and targeted water delivery to plants. Additionally, the paper addresses the potential threat and vulnerabilities associated with smart irrigation systems. It discusses limitations of the system, such as power constraints and computational capabilities, and calculates the potential security risks. The paper suggests possible risk treatment methods for effective secure system operation. In conclusion, the paper emphasizes the significant benefits of implementing smart irrigation systems, including improved water conservation, increased crop yield, and reduced environmental impact. Additionally, based on the security analysis conducted, the paper recommends the implementation of countermeasures and security approaches to address vulnerabilities and ensure the integrity and reliability of the system. By incorporating these measures, smart irrigation technology can revolutionize water management practices in agriculture, promoting sustainability, resource efficiency, and safeguarding against potential security threats.
Using recycled concrete aggregates (RCA) for pavements is crucial to achieving sustainability. Implementing RCA for new pavement can minimize carbon footprint, conserve natural resources, reduce harmful emissions, and lower life cycle costs. Compared to natural aggregate (NA), RCA pavement has fewer comprehensive studies and sustainability assessments.
2. Introduction:
Main 3 areas of Business:
- Finance
- Production
- Sales
Sales (Marketing) Organization :
- By Function
- By Area
- By product group
- By end user category
3. Functional organization:
The functional organization is usual for the small or medium sized company
with a limited range of related products.
Functional organization has various functional(marketing) departments or
specialists reporting to a sales or a marketing director.
Functional organization has the advantage of administrative simplicity.
Functional organization suffers from certain disadvantages such as:
a) Inadequate detailed planning for specific products and markets, since no
body is assigned full responsibility for any product or market.
b) Products that are not favorites with various functional specialists tend to get
neglected.
4. Marketing director
sales
manager
Marketing research
manager
Export
manager
Advertising and sales
Promotion manager
5. Area based organization:
The area based organization is one of the more common ones in use for
concerns with a relatively limited range of products requiring selling and
distribution to be on a more or less nationwide scale through many outlets.
6. Product organization:
This type of sales organization is employed when there is range of relatively
unrelated product groups which require different selling methods and the
company sales forces require their particular market and techanical
knowledge.
Marketing director
Sales manager
product-x
Sales manager
Product-y
Marketing
services
manager
Sales manager
Product-z
7. End use and customer class sales organization:
If an enterprise is selling a substantial range of products to dissimilar types of
customers or for different uses, the selling operations are split up by type of
customer or end use.
Separate sales forces are necessary.
However, marketing services may either be kept centralized or again split up
as per the particular division of the selling operations.
8.
9. THE SELLING CONCEPT VS MARKETING CONCEPT
The selling concept:
the selling concept is a management orientation that assumes that consumers
will normally not buy enough of the company’s products unless they are
approached with a substantial selling and promotion effort.
The marketing concept:
the marketing concept is a management orientation that holds that the key
task of the organization is to determined the needs, wants, and values of
target market and to adopt the organization to deliver the desired satisfaction
more efficiently than its competitors.
10. The two orientations differ from each other for example:
i. selling focuses on the needs of the seller whereas marketing focuses
on the needs of the buyer.
ii. Selling is preoccupied with the seller’s need to convert his products
into cash, whereas marketing lays emphasis on satisfying the needs
of the customer by means of the product.
11. Products selling and profits through
promotion sales volume
FOCUS MEANS END
The marketing
concept
Customer integrated profits through
needs marketing customer satisfaction
The selling
concept
12. i. Actually, Marketing is another name for selling, with the inference that it
is a rather longhaired method.
ii. Marketing is a more expensive way of selling.
13. MARKET RESEARCH
• Definition
Market research may be defined as an organized approach which includes all
research activities involved in marketing problems:
i. Gathering, recording and analyzing the utility and marketability of the
product;
ii. the nature of demand;
iii. the nature of competition;
iv. The methods of marketing; and
v. Other aspects of movements of products from the stage of production to
the point where they get consumed.
14. Objectives of marketing research
It is measures sale trends and sales potential.
it analysis distribution, economic trends, and profitability.
It determines advertising effectiveness, consumer reaction and dealer
reaction.
it studies market potential market shares.
It conducts demand and price.
It keeps a business in touch with markets.
It explores new markets and helps developing new products.
It guides sales promotion efforts.
15. scope of market research:
1. Measurement of market potential,
2. Determination of market characteristics,
3. Market share analysis,
4. Competitive product studies,
5. Short and long range forecasting, Studies of business trends,
6. Testing of existing products,
7. Product mix studies,
8. Acquisition studies,
9. Media research,
10. Pricing studies,
11. Packaging research
12. Distribution channel studies, etc.
16. Advertising
Advertising can become an established essentials of a country’s economy. It
contributes to broad geographic system of distribution; to the volume sells,
an essential corollary of mass production; and to the pricing of many
products within the economics means of average man.
Just as communication is vital to good internal management, so is advertising
vital to the earning of profit
Advertising is generally regarded as a form of communication. The purpose
of which is to convey the concepts about the company, goods and services by
mean of words, pictures, diagrams, sounds, color, music, shapes and symbols
on two level of significance – the national and the emotional.
Advertising is any paid form of non personal presentation and promotion of
ideas, goods and services by an identified sponsor.
17. Advertising may define as commercial message to the public, designed to
inform potential and establish consumer and to encourage sells for the
advertiser.
Advertising can stimulate demand and, where necessary, can even create
demand where non exist .
Advertising arouse public interest, fosters a buying attitude and raises
consumer demand for the product of the company.
18. Functions and objectives of advertising
It introduces new company product to public
It enhances potential buyer’s responses to company and it’s offering.
It tells that a product which the customers want exists and from where it can
be procured and at what price.
It is undertaken to reduce selling cost; because large volume of production
will lead to economies, if, through advertising, it can supported by mass
distribution.
It makes the product stand against competitors product.
It convinces retailers that they should keep the product of their company.
It creates a confidence in the minds of buyers regarding quality of goods and
products.
19. Functions of advertising department
Preparation and control of advertising budget.
Determining the appropriation or allocation of funds to be spent on advertising and sales
promotion activities.
Liaison with advertising agency.
Supervising advertising and market research
Keeping in touch with representatives of important media.
Cooperation with sales and other departments
Distribution of advertising material
Production and supervision of sales and promotion
Merchandising the advertisement.
Co-ordination with the employer and public relation department for improving public and
employee relations.
20. The advertising agency
An advertising agency is a group of specialists in
Research
Preparation of copy
Art
Production
Selection and contact of media
Who provides expert services and to product manufacturers as regards:
The art of advertising
Preparing advertising policies
Planning and preparing advertisements
Sales promotion campaign
Recommendation of media
The preparation of copy
21. Types of advertising
1) institutional and goodwill type
It is designed to promote and idea or the name of company in eyes of public. Attractive
new years gift’s calendars bearing the name of company can be distributed to the public for
institutional advertising or special art painting can be run in magazines under the company
name
2) direct action type:
It is designed to sell company’s product or services. Newspaper and magazines are full of
such advertisement- all inducing customers to come and buy products of a firm.
22. Advertising media
Newspapers
Magazines
Radio
Televisions
Direct mail
Public transportation
Outdoor billboards
Exhibits and displays
Slides in cinemas
Catalogues, handouts. Leaflets etc.
23. Various steps involved in planning and preparing the
advertisements
Decide purpose
Decide message to be conveyed
Should hold public interest
Is educative and suggestive
Is humorous as well
Put ideas into symbols of some kind, words, pictures, shapes, music etc.
Select advertising media accordingly- to convey information to public.
Keep a written record of the advertising programmed.
24. Sales Promotion
All the activities that go into the development of sales or those that are intended
to raise the demand level for a product very quickly can be grouped under the
SALES PROMOTION.
It includes those marketing activities, other than personal selling, advertising and
publicity that stimulate consumer purchasing and dealer effectiveness such as
displays shows and exhibition, demonstration and various non recurrent selling
efforts not in the ordinary routine.
It focus the attention of customer at the actual point of sales in the shops with
such effectiveness that both the advertiser and dealer are benefitted. The main
purpose is to increase sales.
It plays critical role in introductory and maturity stages of the product life cycle
and helps during rapid inflation.
The whole idea behind it is to bring the name of manufacturer before wholesaler,
retailer, and consumers in order to stimulate their interest in the product.
25. Sales Promotion Methods
Consumer promotion
Trade promotion
Sales force promotion
Good public relations
Good customer relations
Display
Product exhibitions, demonstrations, and conferences
Holding competitions and awarding prizes to winners.
Product styling and packaging
26. Channels of distribution
Producers generally do not sell their products directly to final users. Between
them and the final user stand a number of marketing intermediates
performing a variety of function and bearing variety of names.
They are called marketing channels, trade channels, channels of distribution.
Channels of distribution refer to the exchange of ownership of the product
until it reaches the final user.
Different channels are shown:
Manufacturer------------------------------------------------------- consumer
Manufacturer---------------------------retailer--------------- consumer
Manufacturer--------wholesaler---------retailer------- consumer
27. 1) Direct Channel:
The direct channel is very effective and profitable for goods which have a high
profit margin e.g. office machines, accounting machines, computers.
In direct selling producer has maximum control over selling practices and
policies.
2) Indirect Channel:
Selling through a middle name is indirect distribution. This method does very
well with the products of low profit margin.
Middleman buys goods and there by reducing the risk of stocking of goods.
They keep the producers informed about the prevailing market trends.