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Persuasive Techniques in Advertising

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Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.

Business
1 of 71
Lecture III
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Characteristics of effective ads ,[object Object],[object Object],[object Object]
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Three proportions of effective advertising : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Advertising must be goal directed ,[object Object],[object Object],[object Object]
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The target audience ,[object Object],[object Object]
  The advertising plan : ,[object Object],[object Object]
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Targeting the audience ,[object Object],[object Object],[object Object]
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Advertising and social responsibility ,[object Object],[object Object],[object Object],[object Object]
key issues in advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment  ,[object Object]

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