In Marketing Skills training course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organization. By the end of this course the delegates will be able to: Understand historical approaches to marketing and how marketing process works in practice Analyse your company in relation with your competitors & by examining your customers’ decision making process Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy Use product life cycle to decide on your marketing strategy Set your pricing strategy using a variety of methods and in line with supply and demand Identify distribution channels and setup various ways to get your products to customers ahead of your competitors Use four main elements of promotion to popularise your products Follow a number of well-established marketing guidelines to maximise your chances of success Call: 00971 4 3974905 WhatsApp:- 00971508530428 / 00971504130424 / 00971503068426 Email: mail@zabeelinstitute.ae

1. EFFECTIVE
MARKETING
SKILLS
Course on the Art of Marketing &
How to Promote & Sell Your Products
Covers Many Areas Such as
Understanding Customers,
Marketing Strategy,
Marketing Mix,
Segmentation &
Promotions etc.

2. TRAINING
COURSE
DESCRIPTIONGlobalisation has led to a mature
market which is flooded with prod-
ucts of all types produced in various
corners of this planet. The availability of
a sheer number of products means that
customers have many choices. Customers
never had it so good. Now they can explore a
variety of competing products, consider buying
them from a variety of retailers and distributors,
online or offline.
All this means that those who want to sell in this increas-
ingly crowded market must follow strategies that allow
them to stand out from their competition. Employing simple
sales techniques doesn’t cut it anymore. Successful sellers
must now design their products in line with customer’s current
and future needs as well as market trends and competition. Prod-
uct design and marketing now go hand in hand to make sure that
products are produced for the right market and in a way that will benefit
their targeted customers.
In this course, delegates will be introduced to the entire process of marketing
and see how each area can benefit their organisation. These areas are systemati-
cally explored and exercises are provided so that delegates can apply these tech-
niques to specific scenarios or to their own organisation. Delegates will learn about
customer’s decision making process, how to segment markets, how to target custom-
ers and how to define a marketing mix to target those segments. Many areas such as
pricing strategies and various methods of promoting products are explored as well.
The course contains various optional exercises that can be used to easily extend the course
to 1.5 days or more. The aim of this course is to familiarise delegates with what is involved in
marketing using mainly qualitative methods and increase their awareness about various critical
areas. This course can be particularly useful for those who are mainly involved in product design or
management whose increased knowledge of marketing can help them to produce better products.
The course provides many opportunities to delegates to explore marketing methods used by their own
organisations and critically evaluate them with the help of other delegates and the trainer. If delegates are
from various organisations, this can provide a great opportunity to borrow marketing ideas from other indus-
tries which historically has been a great source of marketing innovation

3. LEARNING
OUTCOME
By the end of this course the delegates will
be able to:
 Understand historical approaches to marketing and
how marketing process works in practice
 Analyse your company in relation with your competitors
& by examining your customers’ decision making process
 Segment the market, target each segment and use a marketing
mix to address each segment as part of your marketing strategy
 Use product life cycle to decide on your marketing strategy
 Set your pricing strategy using a variety of methods and in line with
supply and demand
 Identify distribution channels and setup various ways to get your products to
customers ahead of your competitors
 Use four main elements of promotion to popularise your products
 Follow a number of well-established marketing guidelines to maximise your chances of
success

4. INTRODUCTION TO
MARKETING
 What is marketing?
 What are the historical approaches to
marketing?
 How does modern marketing differ from
historical approaches?
 What is involved in a marketing process?
 What techniques are used for situational analysis?
 How does marketing relate to sales and what does this
mean when planning your strategy?
UNDERSTANDING CUSTOMERS
 What is a SWOT analysis and how can you take advantage of it in
marketing?
 How customers decide?
 How can you influence customers in each stage of their decision making
process?
 How to devise a marketing strategy to appeal to customers in each stage of their
decision making process?
MARKETING STRATEGY
 How to segment the market?
 How to target the market based on specific segmentations?
 How to devise a marketing mix & position your products appropriately according to your target
market?
 What are various positioning strategies and what are their advantages and disadvantages?
PROGRAM
CONTENT

5. MARKETING MIX:
PRODUCT
 What is the life cycle of a product?
 What to consider when developing
products in line with your marketing mix?
MARKETING MIX: PRICE
 What is involved in the process of pricing your
products?
 How to price your products in line with your objectives?
 What legal issues should you be aware of when pricing?
 What are supply and demand curves and how can you use them
when setting up your prices?
 Should you have variations of a single product? If so, how many?
 How to price multiple variations of a product to maximise your profit?
MARKETING MIX: PLACE/DISTRIBUTION
 What is the importance of distribution and what is involved?
 What are various types of sales channels?
MARKETING MIX: PROMOTION
 How can you promote your product?
 What are the 4 principal elements of promotion?
 How to use viral marketing?
 What is involved in branding?

6. MARKETING ANALYSIS
 What are best practices in
marketing?
 What are the critical areas in marketing
that can make all the difference?
THE PHILOSOPHY BEHIND MARKET-
ING SKILLS TRAINING COURSE
Marketing covers many areas and this course is designed
to cover a variety of topics. This is in particular useful for
people who have little exposure to marketing and its signifi-
cance in promoting the products and services of an organisation.
For example, engineers, support personal, sales staff and sometimes
even managers may not be involved in day-to-day marketing or have
any say in the strategies made in a company. However, knowledge of
marketing can significantly help them to understand the complexity and
also the power it has over the success of a product.
Product designers should always consider marketing and selling products in line
with technical requirements. Unfortunately many product designers are focused
entirely on what they can produce and what technology can provide rather than focus-
ing on what customers need and how they want to use the products
CHOICES, DECISIONS, WHERE, WHEN, WHAT, WHICH BRAND,...
The course comes with numerous carefully-design exercises aimed at making delegates think and
question their current approaches. Many opportunities are provided for constructive discussions and
brainstorming so delegates work on abstract problems as well their own marketing strategies. This allows
them to immediately apply the techniques they learn in the course to their own organisation and question
their marketing approaches. In our experience, this helps participants to get more from the course as they are
constantly thinking on how to come up with new marketing ideas and in the process pay more attention to critical
guidelines.

7. ZABEEL
INTERNATIONAL
ADVANTAGES
Zabeel Institute, established in 1988, is a lead-
ing Educational and Training Institute for execu-
tives in Dubai & is accredited by the Ministry of
Education, UAE. We offer training programs to profes-
sionals from various industries like Administration, Engi-
neering, Construction, Projects, Accounts & Finance,
Management & Languages etc.
 Over 25 Years Experience in training Professional Executives
 Achiever of many QUALITY AWARDS for training from 1988 till
date
 Qualified and Certified Trainers
 Sophisticated Lab with High end machines and Licensed software
 Certificates attested by the Ministry of Education, UAE
 Vast resource materials for reference & course materials
 Free online support for further assistance
 Free follow up orientation seminars, workshops and placement assistance
UNITED ARAB EMIRATES
MINISTRY OF EDUCATION