This document discusses various promotional strategies and concepts. It outlines factors that affect promotional strategies like public relations, advertising, direct marketing, and how the target market impacts promotions. It also discusses promotional mediums like TV, internet, newspapers. The document then covers the advantages and disadvantages of promotion. Finally, it explains the AIDA model of attention, interest, desire, and action, as well as factors that contribute to effective promotional materials like costs, target market recognition, brand image, and timing.

1. PROMOTION By: Geeth Sidharth Momina Jaffrin

2. Factors affecting Promotional Strategies Public Relations Advertising Direct Marketing AIDA Model Personal Selling How the Target Market affects Promotional strategies Sales Promotion

3. Promotional Mediums Promotional mediums are different things that are used by the business in order to make their brand name more renown and to promote their product. Few examples include: TV Internet Newspapers

5. Stimulates interest and desire on the product.

6. Gains competitive advantage

8. Customers may view the product in a negative way.

9. Time consuming

11. Factors contributing to effective promotional material These are few factors to consider: Costs – marketing is an expensive activity and advertisements are especially draining on an organisation’s limited budget. Recognition of target market segments and appropriate media forms- ensuring that the right people see the advertisements or other promotional material. Brand image – setting an appropriate tone and atmosphere to encourage the right people to respond. Timing – ensuring that sufficient notice is given to enable customers to access products and services as they become available. Customers may lose interest if advertising is done way before than the date of the products release.

12. Why promote your product??

13. New ideas can be generated!!

14. Keeps customer aware of the product

15. YOU IN THE MARKET Gain competitive advantage!! Popularity YOUR SHARE OF THE MARKET