Outdoor advertising has several key benefits and features. It is a cost-effective way to promote brands with exposure that lasts for weeks, months or years with just one investment. Outdoor ads also have a wide reach since people cannot avoid seeing them when outside. They allow for creativity in message longevity. Additionally, certain outdoor ad placements like airports and malls can specifically target intended audiences. Outdoor advertising provides constant, non-stop exposure to the public. It is also a flexible format that can quickly update messages.