Opus Sales and Marketing provides branding and marketing services. It was established in 2012 by Jim Davison, who has over 10 years of experience in sales and marketing. Opus helps clients compose branding strategies and effective marketing campaigns through a process of planning, designing, and implementing agreed upon tactics. This involves questioning objectives, targeting audiences, creating consistent brand messages, and launching campaigns through various communication channels at the right time.

1. OPUS SALES AND MARKETING
BRANDING COMPOSITION

2. CONTENTS
About OPUS
Strategy
The process
Services

3. ABOUT OPUS
Established 2012 by Jim Davison
 BA Honours, Business Studies & Marketing
 Over 10 years experience in sales and marketing
 Previously worked in IT, FMCG and Automotive

4. ABOUT OPUS
Branding Composition?
...Composing the strategy of brand launch,
revitalisation and communication...

5. ABOUT OPUS
Vision
...To always achieve the clients objective through
effective planning, design and implementation of
the agreed marketing campaign...

6. STRATEGY
Question your method
 What?... Is the objective / do you want to achieve
 Why?... Do you want to do this / what’s the motive
 How?... Can we achieve our goals / overall objective
 When?... Is the right time
 Who?... Will we need to help us

7. STRATEGY
WHAT?
What is the objective / what do you want to achieve?
 Growth
 Success
 Greater market share
 Bigger profits
 Better efficiency
 Improved communication

8. STRATEGY
WHY?
Why do you want to achieve your objective?
 To win
 To be the best in your market
 Self fulfilment
 Financial gain
 Make shareholders happy

9. STRATEGY
HOW?
How will you get there and achieve your objective?
PDI
PLAN IMPLEMENT
DESIGN

10. STRATEGY
PLAN
 Market research: know your market, competition,
communication channels and target audience INSIDE OUT!
 Data analysis: use facts and figures gathered from market
research as the basis to start planning your brand strategy
and/or marketing campaign

11. STRATEGY
BRAND STRATEGY
“Creating a consistent brand promise and position
for a company that drives competitive advantage in
existing and future businesses”
www.ugrocersbrand.com/gui/content.asp

12. STRATEGY
MARKETING CAMPAIGN
“A specific, defined series of activities used in
marketing a new or changed product or service, or
in using new marketing channels and methods”
http://www.entrepreneur.com/encyclopedia/term/82444.html

13. STRATEGY
DESIGN
 The name: original, available
 The message: promote values and vision
 The look/theme: styles, colours etc.
 The story: background, emotion
 The communication: method, style
“Stand out from the crowd”

14. STRATEGY
IMPLEMENT
 Launch: brand/product/campaign
 Communicate: Awareness and advertising – social media
and internet, printed press, direct marketing, telemarketing
 Sell and Promote: Telesales, sales promotions, face to face
client liaison
“Grow your fan base – brand loyalty is a powerful thing!”

15. STRATEGY
WHEN?
When is the right time to do this?
 Economic situation
 Market conditions
 Seasonal?
 Before the competition

16. STRATEGY
WHO?
Who will we need to help us?
 Creative designers
 Media planners
 IT/Web consultants
 Printers
 Sales team

17. THE PROCESS
Step by Step
1. Initial meeting - understand objective
2. Project brief – propose method, timescale and cost
estimate
3. Agreement – client approval
4. Proceed
5. Review

18. SERVICES
My offering
 Market research/data analysis
 Telemarketing
 Social media marketing
 Direct marketing
 Creative design
 Copywriting
 Sales promotions
 Telesales
 Face to face sales
 Media liaison
 Full print service
 Full project report

19. THANKS FOR LISTENING
ANY QUESTIONS?