Overview of the Industrial Designer and sustainability in product design.

1. Content
Industrial Design⋯the roots
Guiding Principles | Process | Case Study
Sustainability Overview
Methodology | Triple Bottom Line | Lifecycle Thinking | Case Study
Closing Company Examples

2. Industrial Design
⋯the roots

3. Industrial Design
“The professional service of creating and developing concepts and
specifications that optimize the function, value, and appearance of
products and systems for the mutual benefit of both user and
manufacturer.” -IDSA
“The profession of opportunistic solution-building in the form of
products, services, environments, organizations, and modes of
interaction through a multi-faceted lens for the well-being of humanity
and the biosphere in which we exist.”
-Irwin

4. Primary Responsibilities
• All aspects of the product that relate to the user
• Aesthetic appeal (Form Factors)
• Tactile Features (Feel)
• Functional Interface
• Sensorial

5. Manufacturing & Fabrication Techniques
Material Knowledge + Properties +Finishes
Engineering + Technical Specification
Visual Communication Techniques (Illustration)
2D Software
3D CAD Software
Ergonomics (Human Factors)
Scale Model Making / Prototyping
Packaging
Graphic Design / Branding / Typography
Strategic Production Planning
Market Trending
User Interface
Empathy
Humility
Listening
Storytelling
Understanding Latent User Needs
Holistic Implications (social, cultural, societal)
Highly Collaborative
Aesthetic sensibility + Form Detail
Project Management + Workflow
Hand-on Approach
Technical Proficiency
Research + Development + Datamining
Systems Thinking

6. Industrial Design Workflow
Identify
Customer
Needs
Establish
Target
Specifications
Generate
Product
Concepts
Select
Product
Concepts
Test
Product
Concepts
Set
Final
Specifications
Plan
Downstream
Development
Perform Economic Analysis
Benchmark Competitive Products
Build and Test Models and Prototypes
Mission
Statement
Development
Plan

8. Problem Statement | Challenge | Discovery
Discovery of Latent Needs of Consumer/User
(Ethnography, In-Field, Research, Client Driven)
!
Identify Goals & Opportunities | Evaluate Methodology+ Prioritize
Mind Map, Brainstorm, Biomimicry, Resource Allocation, Product
Planning & Development, Competitive Analysis
!
Concept Development
Hand Renderings, Digital Renderings (25-100), Industry Expert
Consultation
!
Concept Testing | Packaging
Low- Fi Prototypes, Rendering Iterations, Human Factors, Model
Analysis, Surveys
!
Prototype Testing & Review (High-Fi)
CADD, Engineering, Consumer Testing, Review/Refine Function
+Form Material
!
Refine & Finalize for Production | Implementation
Design for Manufacturability (DFM, Detailed Material + Mechanical
Specifications)
Process Outline

9. Case Study - Motorola
Martin Cooper DynaTAC, 1983 ($3995)
MicroTAC, 1989 ($2495)
StarTAC, 1996 ($1000)
Millions of Units Sold

10. StarTAC Differentiating Success Factors
• Small Size and Weight Lithium ion battery, 88grams, foldability,
worn like a pager, even necklace
Continuous talk time of 60 minutes with slim battery, alphanumeric
memory store numbers and names, stack to recall 10 numbers
dialed, caller ID, voice messaging, silent vibration, accessories • Performance Features
Complements human face, angled position of earpiece with respect
to mouthpiece, conforms to user for superior comfort. Spacing and
position of buttons based on accepted standards for faster more
accurate dialing. Folding design allows user to answer and end
calls by opening or closing keypad
• Superior Ergonomics
Designed to meet rigorous specifications. Can be dropped from 4ft.
onto cement floor, or sat on in the open position without sustaining
visible or operational damage. Withstand temperature extremes,
humidity, shock, dust, and vibration
• Durability
Single circuit board consists entirely of electronic components
assembled using automated equipment. Replicated at Motorola
factories around the world to meet global capacity demands • Ease of Manufacture
Sleek appearance and black color gave it a futuristic look
associated with innovation. Aesthetic appeal = status symbol that
evoked strong feelings of pride among owners • Appearance

11. Assessing the importance of industrial design for the StarTAC
Needs Level of Importance
Ergonomics
Ease of use
Ease of maintenance
Quantity of user interactions
Novelty of user interactions
Aesthetics
Safety
Product differentiation
Pride of ownership, fashion,
or image
Team motivation

12. Industrial Design
⋯through the lens of sustainability

13. What is “Sustainability”
“The synergistic act of
existing within living
systems without upsetting
the balance or endangering
the future livelihood of that
which offers the resources
used for survival.”
-Irwin

14. “Designers are at least in part responsible for all
the waste we see in the world.”
“Design for the Real World,” Victor Papanek

16. Case for Sustainable Design Implementation
• Transparency to Customers + Industry
• Lower Costs
• Remove Risks
• Market Advantage
• Benchmarking for Future Success
• Corporate Social Responsibility
• Employee Retention
• Long-Term Shareholder Value
• Customer Loyalty
• Build Better, Safer Products
• Protects Employees
• Protects the Planet
• Profit
• Creates a Circular Economy
• Recoup Usable Materials
• Reduced in Insurance Premiums
!
70% of costs of product development, manufacture and use are decided in early design stages
(1991 National Research Council Report titled “Improving Engineering Design”)

19. Innovation
• Rethink ow to provide the benefit
• Provide needs provided by associated
products
• Enable sharing of products by many people
• Anticipate technological change and build in
flexibility
• Design to mimic nature
• Use living organisms in products
Efficient Distribution
Low Impact Materials
• Avoid materials that damage human health,
ecological health, or deplete resources
• Use minimal materials
• Use renewable resources
• Use waste byproducts
• Use throughly tested materials
Lifecycle Thinking
Offers a holistic view of a product or process
from raw material extraction through
manufacturing and product use to end-of-life
Optimized End of Life
• Integrate methods for product collection
• Provide for ease of disassembly
• Provide for recycling or down cycling
• Design reuse, or “next life of product”
• Provide for reuse of components
• Provide ability to biodegrade
• Provide for safe disposal
Optimized Manufacturing
• Design for ease of production quality control
• Minimize manufacturing waste
• Minimize energy production
• Minimize number of production methods and
operations
• Minimize number of parts / materials
• Reduce products and packaging weight
• Use reusable or recyclable packaging
• Use an efficient transport system
• Use local production and assembly
Low Impact Use
• Minimize emissions / Integrate
renewable energy sources
• Reduce energy inefficiencies
• Reduce water use inefficiencies
• Reduce material use inefficiencies
Product
Ecosystem
Optimized Lifetime
• Build in desire for long term product care
• Design easy product take-back programs
• Build in durability
• Design for maintenance and day repair
• Design for upgrades
• Design second life with other functions

20. Closed Loop Product / Material Flow Overview
Copyright (C) 1999-2011 Ricoh Co.,Ltd.
Product
Ecosystem

21. "The future of sustainable products will not just be about materials,
toxicity, energy use, or recyclability – it will be about empowering
consumers with the ability to lead their lives in a more
environmentally positive way to engage in citizen-driven causes,
increase local prosperity and engage in community revitalization.

23. Lifecycle Thinking + Guidelines
Innovation
• Rethink ow to provide the benefit
• Provide needs provided by associated
products
• Enable sharing of products by many people
• Anticipate technological change and build in
flexibility
• Design to mimic nature
• Use living organisms in products
Efficient Distribution
• Reduce products and packaging weight
• Use reusable or recyclable packaging
• Use an efficient transport system
• Use local production and assembly
Low Impact Materials
• Avoid materials that damage human health,
ecological health, or deplete resources
• Use minimal materials
• Use renewable resources
• Use waste byproducts
• Use throughly tested materials
Low Impact Use
• Minimize emissions / Integrate
renewable energy sources
• Reduce energy inefficiencies
• Reduce water use inefficiencies
• Reduce material use inefficiencies
Optimized Lifetime
• Build in desire for long term product care
• Design easy product take-back programs
• Build in durability
• Design for maintenance and day repair
• Design for upgrades
• Design second life with other functions
Optimized Manufacturing
• Design for ease of production quality control
• Minimize manufacturing waste
• Minimize energy production
• Minimize number of production methods and
operations
• Minimize number of parts / materials
Optimized End of Life
• Integrate methods for product collection
• Provide for ease of disassembly
• Provide for recycling or down cycling
• Design reuse, or “next life of product”
• Provide for reuse of components
• Provide ability to biodegrade
• Provide for safe disposal

24. Phi Logic
!
Where design-thinking and life-cycle
processes collide to innovate and grow
products, services, environments, and
experiences.
!
www.philogic.co