S. Y. B. A. Semester III Applied Component : Mass Communication , Unit No. 1 : Nature of Communication. Definition, elements and process of communication

1. S. Y. B. A. Semester III
Applied Component : Mass Communication
Unit No. 1 : Nature of Communication
Topic : Definitions, Elements and Process of Communication
Name of the teacher : Mrs. Madhura Date.

2. ‘Communication’:
meaning and Definitions
• Communication: derived from the Latin word
‘Communis’ that means common.
• Another Latin word ‘Communicare’ means to
make common.
• communion = sharing of thoughts or feelings
• Interaction, sharing or transfer of ideas,
thoughts, information and feelings

3. Definitions
1. “Communication is the process by which
information is transmitted between individuals
and/or organisations so that an understanding
response results.” : Mr. Peter Little
2. “Communication is the process of passing
information and understanding from one person
to another.” : Keith Davies

4. Definitions
3. “Communication is the art of transmitting
information, ideas and attitudes from one
person to another.” : Emery, Ault & Agee

5. Communication is an integral part of
human life.
Communication and human development
are inseparable.

6. • Communication :
– an age old process
– Integral part of human life
– Part and parcel of human life
• Still, at the same time, it is a complex process !
• Example (to be discussed during the lecture, through interaction)
• That’s why we need ‘to study’ the process of
communication !

7. Elements and Process of
Communication

8. Elements in Communication
• Recall the definitions/meaning
• Transfer of
ideas/thought/feelings/information etc.
Message

9. • From one person to another
Sender
Receiver

10. • Transfer of ideas/info/feelings (message)
Medium/ Means/Channels

11. • “Communication is the process by which
information is transmitted between individuals
and/or organisations so that an
understanding response results.” : Mr. Peter
Little
Feedback

12. Elements in Communication:
• Sender/s
• Receiver/s
• Message/s
• Means/Channels/Medium/media
• Feedback

13. Elements in Communication:
• Sender/s
• Receiver/s
• Message/s
• Means/Channels/Medium/media
• Feedback
Who says what to whom ,
how and with what effect

14. Some other important concepts , in brief:
• Encoding - The process in which the sender puts his
message into proper codes
• Decoding : The process in which the receiver
interprets the message , understanding its
meaning.
• Barriers to Communication : Various things that
disturb/ interrupt the process of communication.

15. Process of Communication
/ Communication Cycle

16. Communication Process and Elements involved in it :
Message
Channel
Receiver
Feedback
Sender
Developing
ideas/message
Encoding the
message
Receiving the
message
Decoding the
message
Sending
Feedback
Barriers

17. Summary of today’s discussion

18. • Definitions
• Elements
• Some other important terms- encoding,
decoding, barriers.
• Communication process/cycle