This document discusses the key concepts of communication theory, including definitions of communication, the communication process, and the importance of effective communication. It describes communication as the exchange of information between individuals through various channels. The communication process involves a sender encoding a message, sending it through a channel, where the receiver decodes and interprets the message. Feedback is also an essential part of the process to ensure the message was understood. Effective communication is important for building relationships and is integral to personal and professional life.

1. English for Professional
Communication
Anil Ahire

2. Lecture-01
COMMUNICATION THEORY
 Introduction
 Concept and Meaning
 Definitions
 Importance of Communication
 Objectives of Communication
 Process of Communication

3. Introduction
 Essential for all human performance and interaction
 Use language as a means of communication
 One cannot think of human life without communication
 Can you imagine what would happen if you are not
allowed to talk for a long time? You would feel suffocated.
 Integral part of personal and professional life
 Helps to build healthy relations and credibility with co-
workers

4. Continued…
 Paul Watzlawick said that we cannot not communicate
 Communicate verbally and non-verbally
 A process that is dynamic, continuous, and irreversible but at the
same time, it is reciprocal in nature
 Communicate effectively is the most important of all life skills
 Act of transferring information from one place to another
 It may be vocally (using voice), written (using printed or digital
media such as books, magazines, websites or emails), visually
(using logos, maps, charts or graphs) or non-verbally (using body
language, gestures and the tone and pitch of voice)
 How well this information can be transmitted and received is a
measure of how good our communication skills are.

5. Concept and Meaning
 Derived from the Latin terms Communis or ‘Communicare’ means
common or to impart or to share
 To put to common means shared by, coming from, or done by two
or more people, groups, or things.
 Process by which information is exchanged between individuals
through a common system of symbols, signs, or behavior
 Refers to the reciprocal exchange of information, ideas, facts,
opinions, beliefs, feelings & attitudes through verbal or nonverbal
means between two people or within a group of people.

6. Definitions
 Louis Allen –
“Communication is the sum of all things which
a person does when he wants to create
understanding in the mind of another. It
involves a systematic and continuous process
of telling, listening and understanding.”
 Peter Little –
“Communication is the process by which
information is transmitted between individuals
and/or organization so that an understanding
response results.”

7. Continued..
 W.H. Newman –
“ Communication is an exchange of facts, ideas,
opinions or emotions by two or more persons.”
 The American Management Association –
Communication is any behavior that results in an
exchange of meaning.

8. Objectives of Communication
Strong Business Relationships &
Enhanced Professional Image
Provide Advice
Provide Order
Suggestion
Persuasion
Education

9. Continued…
Warning
Raising Morale and
Motivation
To Give and Receive
Information
To Provide Counseling
To Improve Discipline
Persuasion

10. Why is communication important to
human life?

11. Importance of Communication
Part and parcel of our life
Enhances your personality
Helps to spread knowledge and
information among people
Plays pivotal role for business
organisations

13. Process of Communication
 The process of communication refers to the transmission
or passage of information or message from the sender
through a selected channel to the receiver overcoming
barriers that affect its pace.
 The process of communication is a cyclic one as it begins
with the sender and ends with the sender in the form of
feedback.
 Changing
 Dynamic
 Systematic

15. Components or Elements
1. Sender
2. Encoding
3. Message
4. Channel
5. Decoding
6. Receiver
7. Feedback

16. Sender
 A person or group of person having a purpose to
communicate
 Factors that affect source: Communication
Skills, Attitude towards self, Subject, Receiver’s
Knowledge, stage, Socio-Cultural System etc.
 Sender / Encoder is a person who sends the
message. A sender makes use of symbols (words
or graphic or visual aids) to convey the message
and produce the required response.

17. Sender
 For instance - a training manager
conducting training for new batch of
employees. Sender may be an
individual or a group or an
organization. The views, background,
approach, skills, competencies, and
knowledge of the sender have a great
impact on the message.

18. Encoding
 Encoding is the process where the information you
would like to communicate gets transferred into a
form to be sent and decoded by the receiver.
 Translating information into a message in the form of
symbols that represent ideas or concepts.
This process translates the ideas or concepts into the
coded message that will be communicated.

19. Message
 Message is a key idea that the sender wants to
communicate. It is a sign that elicits the response
of recipient. Communication process begins with
deciding about the message to be conveyed. It
must be ensured that the main objective of the
message is clear
 The message can be written, oral, symbolic or
non-verbal such as body gestures, silence, sighs,
sounds, etc. or any other signal that triggers the
response of a receiver.

20. Channel
 Channels are the way you convey your
message. These channels include verbal such as
telephone, and face-to-face conversations (oral)
as well as written such as e-mail and text
messaging. Each individual channel has its
strengths and weaknesses in terms of
communicating.
 For instance - Written medium is chosen when a
message has to be conveyed to a small group of
people, while an oral medium is chosen when
spontaneous feedback is required from the
recipient as misunderstandings are cleared then
and there.

22. Decoding
 Decoding is on the receiving end of
communication.
 It is a process of understanding and
interpretation of ideas or information by the
receiver.
 This stage is just as important as encoding.
 Communication can go downhill at this stage
if the receiver is not practicing active
listening skills or if he/she does not possess
enough information to accurately decode the
message.

23. Receiver
 A person for whom the message is intended or
aimed.
 The extent to which this person comprehends the
message will depend on a number of factors, which
include the following: how much the individual or
individuals know about the topic, their receptivity to
the message, and the relationship and trust that exists
between sender and receiver.
 All interpretations by the receiver are influenced by
their experiences, attitudes, knowledge, skills,
perceptions, and culture.
 It is similar to the sender's relationship with
encoding.

24. Feedback
 The final link in communication process
 Without feedback, the sender cannot confirm
that the receiver has interpreted the message
correctly.
 It helps the sender in confirming the correct
interpretation of message by the decoder.
 Feedback may be verbal (through words) or
non-verbal (in form of smiles, sighs, etc.).
 It may take written form such as memos,
reports, etc.
 Without feedback communication is incomplete

25. Why Feedback is Essential for
effective Communication?
 Collection of Information
 Completion of Entire Communication Process
 Measuring the Effectiveness of Communication
 Improving Labor-Management Relationship
 Taking proper Decision
 Coordination among Various Departments:

26. Why Feedback is Essential for
effective Communication…
 Getting the Reactions of Receiver
 feedback plays an important role in two-way
business communication. It is essential for the
completion of whole communication system.
In real sense, it is the essence of two -way
communication.