7cs of communication BY ZAkir tareen

1. 7cs of
Communication
Defination.
Communication principles providing
guidelines for choice of content and style of
presentation adapted to the purpose and
receiver of your message.

2. The 7 C’s of Effective Communication are:
1.Completeness 2. Conciseness
3.Consideration 4. Concreteness
5.Clarity 6. Courtesy
7.Correctness

3. completeness
• Defination:-
• Completeness in the message
means that the message contains all the
relevant information that a reader or listener
need for doing the desire reaction you need.
Provide All Necessary Information.
Answer All Questions Asked.
Give something extra when desirable.

4. Example:-

5. conciseness
Defination:-
Conciseness means to compose
the message in the brief way. That means to
use the few words in which the message can
understand and all C’s also fulfill.
Eliminate Wordy Expressions.
Include Only Relevant Material.
Avoid Unnecessary Repetition.

7. Consideration
Defination:-
Consideration means that
whenever you compose the message, keep
always audience in your mind who will receive
your message.
Focus on “you” instead of “I” and “we”:
to cerate considerate, audience oriented
message.

8. Show audience benefit or interest in the
receiver, audience may react positively
when benefits are shown to them.
Emphasize positive, pleasant facts

10. Concreteness
Defination:
Communicating concretely means
being specific, definite, solidand vivid rather
than vague.
Often it means using denotative (direct, often
dictionary based) rather than connotative
words (ideas or notions suggested by or
associated with a word or phrase).

11. How to compose a concrete, convincing message
(a guideline):
Use specific facts and figurative.
Put action in your verbs.
Choose vivid and image building words.

13. Clarity
Defination:
Getting the meaning from your head
into the head of your reader—accurately is the
purpose of clarity.
Choose precise, concrete and familiar words.
Construct effective sentences and paragraphs,

15. Courtesy
Defination:
True courtesy involves being aware
not only of the perspective of others, but also
their feelings. Courtesy stems from a sincere
you-attitude.
 Be sincerely tactful, thoughtful, and
appreciative.
Use expressions that show respect.

16. Choose Non discriminatory Expressions.

17. Defination;
Correctness in communication
implies that there are no grammatical errors in
communication. Correct communication has
following features:
 The message is exact, correct and well-
timed

18. If the communication is correct, it boosts
up the confidence level.
Correct message has greater impact on
the audience/readers.
It checks for the precision and
accurateness of facts and figures used in
the message.
It makes use of appropriate and correct
language in the message.