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Course Instructor: Sneha Sharma

You must write not so that you are
understood, but so that you cannot be
misunderstood.
Keep it short
Attract Attention
• The bulk of your letter must relate to the recipient.

Avoid Negative Writing
• If you find fault and have cause to criticize, always speak to the
individual first.

Re-Read Before Sending
Use Key Words
 Letter
 Notes
 Fax
 e-mail
 Memo
 Reports
 Minutes of a meeting
Activity
Which of the
different kinds
of
business
correspondenc
e from the last
activity would
you choose for
the following?

1.

2.
3.
4.
5.
6.
7.
8.
9.
10.

Applying for a job
Booking a conference room at a hotel
Telling colleagues to attend a meeting
Ordering stationery
Telling colleagues about a new member
of staff
Complaining about a delivery service
Thanking a customer
Sending out a meeting agenda
Resigning
Apologizing to an important business
contact
Choose from
this list:
1.

2.
3.
4.
5.

6.
7.
8.
9.
10.

11.
12.
13.
14.

Opening sentence
Greeting/salutation
Date
Signature
Receiver's
name
and address
Sender's name
Company logo
l look forward...
Main body of text
Sender's title
Indication of an
attachment
Subject heading
Yours ...
Closing sentence
Structure of
Letter
Inner
Qualities

External
Qualities
Simplicity
Clarity
Accuracy
Completeness

Relevance
Courtesy

Neatness
Quality of
paper

Colour of the
Paper

Folding of
Letter

Size of the
paper

Envelope
Pronoun

• Do not refer to yourself in the third
person by using one or the writer.
• It is appropriate to refer to yourself as I
and to the reader as you.

Focus and
Specificity

• Don’t be so concise that the tone gets
blunt.
• Be specific in your requests or
statements of facts.

Active versus
Passive Voice

• Use of Passive voice should be done
Types of
Business Letters
– Letters of enquiry
should clearly state the
information
required, which may be
asking for a price list or a
sample.

– Write
about
design, size,
uality, etc.
product or
which the
interested.

specifically
the
quantity, q
about the
service in
buyer is

– The period or the
date,
till
which
information
is

Business Enquiry Letter
Types of
Business Letters
After receiving the
letter of enquiry from a
prospective buyer, the
sellers supply the
relevant information
by writing a letter that
is called quotation
letter.
These
letters
are
written keeping in view
the information asked
for like price list, mode
of payment, discount
to be allowed etc.
Businessman should
reply to the inquiries
carefully and promptly.

Quotation Letter
Types of
Business Letters
In
the
previous
section, we have studied
about letters of enquiry
and reply to enquiry
i.e., quotation letter.
The prospective buyer
after receiving the reply
to his enquiry letter may
decide to place on order.
Letters written by a
buyer to the seller giving
the order to purchase
the goods is called order
letter.

Order Letter
Types of
Business Letters
Complaint letters should be
written immediately after
receiving the defective
goods.
-Mistakes

should
be
mentioned clearly.
-Proposal to correct the
mistakes should be made
-Suggestions on how the
complaint should be dealt
with, i.e., mention of
compensation, replacement,
discount,
cancellation
etc, should be made.
Mention period in which the
corrective action should be
taken
- Request to be careful in
future.

Complaint Letter
Types of
Business Letters

Recovery
Letter
Principles of written communication

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Principles of written communication

  • 1. Course Instructor: Sneha Sharma You must write not so that you are understood, but so that you cannot be misunderstood.
  • 2. Keep it short Attract Attention • The bulk of your letter must relate to the recipient. Avoid Negative Writing • If you find fault and have cause to criticize, always speak to the individual first. Re-Read Before Sending Use Key Words
  • 3.  Letter  Notes  Fax  e-mail  Memo  Reports  Minutes of a meeting
  • 4. Activity Which of the different kinds of business correspondenc e from the last activity would you choose for the following? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Applying for a job Booking a conference room at a hotel Telling colleagues to attend a meeting Ordering stationery Telling colleagues about a new member of staff Complaining about a delivery service Thanking a customer Sending out a meeting agenda Resigning Apologizing to an important business contact
  • 5.
  • 6. Choose from this list: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Opening sentence Greeting/salutation Date Signature Receiver's name and address Sender's name Company logo l look forward... Main body of text Sender's title Indication of an attachment Subject heading Yours ... Closing sentence
  • 8.
  • 9.
  • 10.
  • 11.
  • 14. Quality of paper Colour of the Paper Folding of Letter Size of the paper Envelope
  • 15.
  • 16. Pronoun • Do not refer to yourself in the third person by using one or the writer. • It is appropriate to refer to yourself as I and to the reader as you. Focus and Specificity • Don’t be so concise that the tone gets blunt. • Be specific in your requests or statements of facts. Active versus Passive Voice • Use of Passive voice should be done
  • 17.
  • 18. Types of Business Letters – Letters of enquiry should clearly state the information required, which may be asking for a price list or a sample. – Write about design, size, uality, etc. product or which the interested. specifically the quantity, q about the service in buyer is – The period or the date, till which information is Business Enquiry Letter
  • 19. Types of Business Letters After receiving the letter of enquiry from a prospective buyer, the sellers supply the relevant information by writing a letter that is called quotation letter. These letters are written keeping in view the information asked for like price list, mode of payment, discount to be allowed etc. Businessman should reply to the inquiries carefully and promptly. Quotation Letter
  • 20. Types of Business Letters In the previous section, we have studied about letters of enquiry and reply to enquiry i.e., quotation letter. The prospective buyer after receiving the reply to his enquiry letter may decide to place on order. Letters written by a buyer to the seller giving the order to purchase the goods is called order letter. Order Letter
  • 21. Types of Business Letters Complaint letters should be written immediately after receiving the defective goods. -Mistakes should be mentioned clearly. -Proposal to correct the mistakes should be made -Suggestions on how the complaint should be dealt with, i.e., mention of compensation, replacement, discount, cancellation etc, should be made. Mention period in which the corrective action should be taken - Request to be careful in future. Complaint Letter