1. 7 Principles of Communications Engage your audiences Reference: Herta Murphy, Herber Hildebrandt and Jane Thomas, Effective Business Communications McGraw Hill.

3. Goals To change behavior To get action To give & get Information To persuade Effective Communications Achieve your goals in shortest time Communications Goals To ensure understanding

4. Seven Communication Principles To compose effective message you need to apply certain specific communication principles. They tie closely with the basic concepts of the communication process and are important for both written and oral communications called the “ Seven C” . C ourtesy C onciseness C onsideration C ompleteness C larity C oncreteness C orrectness